AI visibility tools, head to head
RankPrompt vs Scrunch
Pricing, features and differences, researched August 2026.
RankPrompt and Scrunch both help teams track how AI search tools mention, recommend, and cite their brands. They also give agencies and in-house SEO teams a way to compare AI visibility against competitors across platforms such as ChatGPT, Perplexity, Google AI Mode, Claude, Gemini, and Grok. Teams often weigh them against each other when they need to turn AI search visibility data into clear next steps. RankPrompt combines prompt tracking with content, citation, outreach, SEO audit, and reporting tools. Scrunch focuses on AI customer experience, including AI referral traffic and an Agent Experience Platform that can provide AI agents with an optimized site version while leaving the human-facing site unchanged. The main differences fall under platform focus, tracking coverage, optimization tools, reporting needs, and intended team size. Price, agency workflows, and the level of technical control over the AI agent experience may also shape the choice.
At a glance
RankPrompt
Pick it if you want an in-app agent at a low price, though it covers 6 engines and meters everything as credits.
- Entry price
- $49/mo
- Tracked prompts
- 150–2,000 credits/mo
- Free trial
- 7 days
Scrunch
Pick it if you want chunk-by-chunk rewrite suggestions on your pages, and treat its edge-served bot copy as an experiment rather than a settled tactic.
- Entry price
- $250/mo annual; $300 monthly
- Tracked prompts
- 350 / 700 custom; +1,000 / 2,500 preset
- Free trial
- 7 days, no card
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
The row SEOs read first
Founders have SEO backgrounds?
A tool built by people who have done the work makes different choices.
Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | RankPrompt | Scrunch | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | No - 7-day trial, card required | No - 7-day trial | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 - free web tools are one-off | 0 | 5 |
| Entry paid price | $49/mo | $250/mo annual; $300 monthly | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Yes - 20% | Yes - 17% | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Monthly credits, 4 tiers | Per prompt + per seat | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | Yes - OpenAI key, agent only | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No - tracking still spends credits | No | Yes |
| Usage metered in one transparent unit | Partial - credits plus separate $ agent budget | No - prompts, personas, audits, seats | Yes - AI credits, published rate card |
| In-app usage dashboard | Yes - credit and agent-spend meters | Not published - CS contacts you at limits | Yes - % used, reset date, pace warning |
| Agency / reseller tier | Yes - $149 and $299 tiers | Yes - Agency Partner Program | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Yes - 30% lifetime recurring | Yes - up to 20% referral | Yes |
| Annual contract required | No | No - monthly at higher rate | No |
| Free trial length | 7 days | 7 days, no card | n/a - free plan, no expiry |
| Paid plans pricing range | $49–$299/mo + custom | $250–$500/mo + custom Enterprise | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | Partial - exports while subscribed | CSV, XLSX, API while active | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | Not published | SOC 2 Type II | Pending |
| ISO certification | Not published | Not published | No |
| Local backup and restore | No | No - vendor-side only | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 6 | 9 | 10; 5 of them also collected locally |
| Real consumer-surface capture | Not published - API models named in brand audit | Mixed - browser automation + platform APIs | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes | Yes | Yes |
| Claude | Yes | Yes | Yes |
| Gemini | Yes - +1 credit per prompt | Yes | Yes |
| Google AI Mode | Yes | Yes | Yes |
| Google AI Overviews | Yes - counted with AI Mode | Yes | Yes |
| Grok | Yes - +1 credit per prompt | Yes - newest addition | Yes |
| Bing Copilot | No | Yes | Yes |
| DeepSeek | No | No | Yes |
| Meta AI | No | Yes | Yes |
| Tracked prompts included | 150–2,000 credits/mo | 350 / 700 custom; +1,000 / 2,500 preset | No hard limit on any plan |
| Samples per prompt configurable | Not published | Not published | Yes |
| Run cadence options | Daily, weekly, monthly | Not published - reported ~3 days | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Yes | Not published - reported available | Yes |
| Instant one-off check | Yes - free web tools | No - free prompt generator only | Yes |
| Prompt manager | Yes | Yes - variants, tags, templates | Yes |
| Branded vs non-branded classification | Not published | Yes | Yes |
| Prompt categories and topics | Partial - grouped by report and location | Yes - topics, personas, funnel stage | Yes |
| Per-prompt model selection | No - set per report | Yes - variants per platform | Yes |
| Brand name variant support | Partial - alias detection, no variant config | Yes - sub-brands tracked separately | Yes - secondary brand terms |
| Brand multi-domain support | Not published | Partial - one primary domain per brand | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | Yes - from GSC and GA4 data | No - via MCP + external GSC tool | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Yes | Yes | Yes |
| Perplexity | Yes | Yes | Yes |
| Scoring & analysis | |||
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes | Yes | Yes - domain and page level |
| Sentiment scoring | Yes | Yes - positive, mixed, negative | Yes |
| Average position / rank | Yes - per prompt, per engine | Yes - top, middle, bottom | Yes |
| Share of Voice | Yes | Yes | Yes |
| Share of Mentions | Yes - mention counts vs competitors | Yes | Yes |
| Share of Citations | Yes | Yes | Yes |
| Narrative drift detection | Partial - perception scores over time | Partial - sentiment over time | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | Yes - answers checked against your brand facts | No | Yes |
| Untracked brand extraction | Yes - detected brands auto-categorized | Partial - new-entity signals | Yes - with sentiment and average rank |
| Cited source categorization | Yes - competitor, publisher, alias, platform | Yes - brand, competitor, third-party | Yes - 8 source types |
| Topic-level breakdown | Partial - per prompt, not per topic | Yes | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes | Yes | Yes - or promote any brand seen in results |
| Competitors included | Not published | Not published | 15 |
| Visibility gap analysis | Yes | Yes - gaps and white space | Yes |
| ChatGPT fan-out capture | Not published | Not published | Yes |
| AI Mode grounding queries capture | Not published | Not published | Yes - the live grounding searches |
| Bing Index probe | No | No | Yes |
| AI crawler access check | Yes - robots.txt and AI bot access | Yes - robots checks + bot logs | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes - drag-and-drop widgets | Yes - plus custom dashboards | Yes |
| AI-written narrative summary | Yes | Yes - per detected change | Yes |
| Data export | Yes - PDF, CSV, PPTX | Yes - CSV, XLSX, PDF, API | Yes - CSV |
| Branded PDF report | Yes - $149+ | No - unbranded snapshot | Yes |
| Scheduled email reports | Yes | Partial - alert digest, not a report | Yes - paid, per-user opt-in |
| Action log with export | Partial - task board; agent audit trail | Partial - alert reactions via API | Yes - CSV on paid managed plans |
| Historical data retention | Not published | 90 days published | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | Partial - deploy is WordPress or hosted blog only | Partial - deploys to bot copy, not live site | Yes |
| Page-level AEO audit | Yes | Yes | Yes |
| Scored categories | 5 | Not published - robots, rendering, schema, content | 9 |
| Retrieval-readiness scoring | Partial - AI-readiness score in page audit | Yes - retrievability + citability | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | No - impact and effort labels | Partial - impact rank + confidence tiers | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | Partial - inline rewrites in own drafts | Yes - chunk by chunk | Yes - element, character budget, before and after |
| Second-model QA pass | Not published | Not published | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | No | Yes - bot view + visitor image | Yes - full-page screenshot, JavaScript off |
| Audit input sources | Live URL, robots.txt, sitemap | Live fetch + visibility + competitor data | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Yes - run history with comparisons | Partial - re-audit, no paired check | Yes - compares against the baseline |
| Recommendation status tracking | Yes - task board with statuses | Yes - approve, deploy, dismiss | Yes - planned, staged, completed |
| Visibility data sets page priority | Partial - sets content topics, not page order | Yes | Yes - defend, recover, convert, earn |
| Search Console sets page priority | Partial - GSC feeds prompts, not page priority | No | Yes - protect, balanced or expand |
| Branded audit PDF | Yes - $149+ | No - unbranded PDF | Yes |
| CMS integration & publishing | |||
| WordPress | Yes - one-click publish | Bot-log integration only, no publishing | Yes - official plugin, production and staging |
| Webflow | No - listed as coming soon | No | Yes - OAuth MCP, pages and collection items |
| Framer | No | No | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No | No | On roadmap |
| Surgical element-level edits to live page | No - publishes whole articles | No - edits bot-only copy | Yes |
| Preview before applying | Partial - editor preview before publish | Yes - side-by-side diff | Yes |
| Staging environment support | No | Yes - stage without publishing | Yes - WordPress, with promote to production |
| One-click rollback | No | Not published - versions retained | Yes - WordPress |
| Patch history per site | No - draft versions only | Yes - version history per site | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | Yes - with published article | Partial - into bot copy only | Yes - FAQPage schema |
| Publish approval gate | Yes - $299 | Yes - or set to auto-approve | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | Yes - 50+ tools, chains steps | Partial - diagnosis and charts only | Yes - plans and executes against the live web |
| Fixed-workflow automation only | No - agent picks its own path | Yes - audit, optimize, deploy pipeline | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No - BYOK bills your OpenAI account | No | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | Partial - confirmation stops before writes | No | Yes |
| Steer agent while running | Not published | No | Yes - talk to any agent mid-job |
| Background execution | Not published | Yes - nightly sweeps, autopilot fixes | Yes - with notify on completion |
| Approval gate before real-world actions | Yes | Yes - bulk or per item | Yes |
| Long-running deep work jobs | Not published | Partial - batch page pipelines | Yes |
| Scheduled agent jobs | Partial - agent sets report schedules | Partial - vendor cadence, not user-set | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | Yes - articles, reports, tasks | Yes - saved dashboards | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Partial - tool-run audit trail | Yes - raw responses + audit previews | Yes - screenshots and captured proof |
| Searchable job history | Partial - audit trail; search not published | Partial - audit and deploy history | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | Yes | Yes - in-app assistant + MCP | Yes |
| Model picker per conversation | Partial - model choice only with own key | No | Yes |
| LLM models available | Not published - OpenAI only | Not published | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | Yes - account or per brand | Not published | Yes - semantic search over past chats |
| Live web search | Yes | No | Yes |
| Fetch and read URLs | Partial - audits a URL you enter | Partial - audit fetches only | Yes |
| Semantic search over your own site | No | No - sitemap index, not semantic | Yes - on-device index |
| Topic coverage check | Yes - knowledge and prompt gaps | Yes | Yes - covered, partial or not covered |
| File attachments | Not published | No | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No - audit renders automatically | Yes - screen or window, with crop |
| Custom specialists with own tool access | No | No | Yes - plus 6 presets |
| Image generation | Yes - article images | No | Yes |
| Content generation | |||
| Research-backed briefs | Yes - live web research before drafting | Partial - page recommendations, not briefs | Yes |
| Live SERP / PAA research | Partial - top-ranking pages, no PAA | No | Yes - plus related searches and AI search snapshots |
| Full draft generation | Yes - 1,500–3,000 words | No - rewrites existing pages only | Yes |
| Brand voice grounding | Partial - tone stored as agent memory | Partial - custom instructions per page | Yes |
| Brand truth profile | Yes - configured brand facts | Yes - internal sources of truth | Yes |
| Internal linking placement | Yes | Not published | Yes |
| Featured image generation | Yes | No | Yes |
| FAQ generation with schema export | Yes | Partial - FAQ blocks in bot copy | Yes - HTML and JSON-LD |
| Key points extraction | Not published | Yes - structured summaries | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | Yes - content list and calendar | No | Yes |
| Export formats | PDF, CSV, PPTX | Markdown, PDF, CSV, XLSX | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | Yes - inline edits with undo | Yes - interactive editor | Yes |
| Deploy directly to CMS | Yes - WordPress or hosted blog | No - announced, not shipped | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | Partial - sitemap and robots checks only | Yes - sitemap crawl | Yes |
| Scheduled full-site crawl | No - page-by-page audits | Yes - always-on, page cap by plan | Yes - weekly or on demand |
| Monitored page management | Partial - own published articles only | Yes - priority flags per page | Yes |
| Batched change digests | No | Partial - alert digest, not page diffs | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Partial - refresh reminders on own articles | Partial - last-indexed timestamp | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No | No | Yes |
| Inferred relationships | No | No | Yes |
| Salience scoring | No | No | Yes |
| Graph readable by AI agent | No | No | Yes |
| Graph export | No | No | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | Partial - alerts on shifts, no actions | Partial - detects and notifies, no actions | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | No | Yes - prioritized page action plan | Yes - detect, locate, audit, stage a fix |
| Conditional branching | No | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | Yes - schedule-to-publish | Yes - weekly auto-approved fixes | Yes - daily to monthly |
| Workflow reports | No | Partial - pipeline status + webhooks | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | Partial - cross-brand reviews inbox, $299 | Yes - alert feed with reactions | Yes |
| Native OS notifications | No | No - web only | Yes - Windows and macOS |
| Customized notifications with severity thresholds | Partial - priorities, no custom thresholds | Partial - frequency set, tiers automatic | Yes - per project |
| Email digest | Yes - scheduled report emails | Yes - real-time, daily or weekly | Yes |
| Teams & workspaces | |||
| Seats included | 0 on $49; 2 / 10 / 25 above | 3 / 5 / custom | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | Not published | $25/mo, max 5 extra on entry | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes - account credit pool | Yes | Yes |
| Per-member usage visibility | Not published | Not published | Yes |
| Multi-project workspaces | Yes - separate brands | Agency and Enterprise only | Yes |
| Projects included | 10–1,000 brands by tier | 1 brand; multi on Agency/Enterprise | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Not published | Partial - archive via API | Yes |
| Per-project API keys | Yes - scoped per-brand keys | No - org-level, brand-scoped | Yes - rotatable |
| SSO / SAML | Not published | Enterprise; Google SSO all plans | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | Yes - $149+ | No | Yes - visibility report and audit |
| Custom logo, color and link | Yes - logo, colors, sender, footer | Not published | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | Yes - $149 and $299 | Yes - from $500/mo | Yes - four tiers |
| Client sub-accounts | Yes - magic-link portal, $299 | Yes - guest role per brand | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | Yes | No | Yes - OAuth, credentials stay on device |
| Google Analytics | Yes - GA4 | Yes - GA4; Adobe via push API | Roadmap |
| MCP connector support | Yes - hosted server, OAuth | Yes - hosted server, 33 tools | Partial - Webflow connects over MCP |
| Public API | Yes - all paid plans | Enterprise only | No - project keys for own plugins only |
| Slack | No | No - Enterprise support channel only | No |
| Zapier | No - via API and webhooks | No | No |
| Custom connection support | Partial - webhooks plus request by email | Yes - webhooks + custom log ingestion | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | 1 (English); 50+ prompt languages | 1 (English); tracks any language | 6 |
| Troubleshooting and recovery tools | No | No - status page only | Yes |
| In-app help agent | Yes - agent dock | Yes - assistant reads help docs | Yes |
| Done-for-you service available | Yes - managed service, book a call | Partial - CS and partner agencies | Yes |
| Team | |||
| Founders have SEO backgrounds | Yes. | No. Founders Chris Andrew and Robert MacCloy were previously CPO and CTO at Hearsay Systems, a financial-services social compliance platform. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
RankPrompt suits teams that want a browser-based platform with a public API, WordPress publishing, and an agent that can create content and reports. Scrunch suits enterprise teams that need SOC 2 Type II certification, custom dashboards, AI referral data, or client sub-accounts. Its pricing starts at $250 per month on annual billing, so it will not fit every small team.
Hi, Moose gives most SEO teams and agencies a wider set of day-to-day AEO tools at a lower entry price. Its free plan has no card requirement or expiry. Paid plans start at $39 per month with BYOK or $79 per month with AI included. Every plan supports unlimited local daily visibility runs across five engines, while Hi, Moose tracks 10 engines overall.
The desktop, local-first setup also gives users more control over their data and AI costs. Hi, Moose stores data in a local device database, supports on-device AI models, and lets users run with $0 AI cost to the vendor through OpenRouter BYOK. Users can export CSV, PDF, and DOCX files, then back up and restore their full local data.
Hi, Moose also connects tracking to practical work. It captures AI Mode grounding queries and ChatGPT fan-out results, audits pages across nine scored categories, stages element-level changes, and compares verification runs against a baseline. WordPress users can preview edits, publish to staging, promote changes to production, and roll back when needed. Webflow and Grav integrations extend those options beyond WordPress.
For agencies and content teams, Hi, Moose adds research-backed content briefs, full drafts, FAQ schema exports, white-label reports, and client-ready audio embeds. The platform does not offer a public API, SOC 2 certification, browser access, or client login portals today. Buyers that need those features should weigh RankPrompt or Scrunch. Buyers who want broad AI-search tracking, local data control, and an approve-before-publish workflow will find Hi, Moose the more complete fit.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.
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