AI visibility tools, head to head
RankPrompt vs Semrush AI Visibility Toolkit
Pricing, features and differences, researched August 2026.
RankPrompt and Semrush AI Visibility Toolkit both help teams track how AI platforms mention brands, competitors, and sources. Buyers often compare them when they need prompt-level visibility data alongside tools that help turn findings into SEO and content work. The main differences fall under platform scope, supported AI platforms, data sources, workflow tools, and pricing fit. RankPrompt combines AI visibility tracking with content, citation, outreach, SEO audit, and reporting tools in one platform. Semrush AI Visibility Toolkit combines AI visibility insights with Semrush’s existing SEO data and wider tool set. The choice often depends on whether your team wants an AI visibility-focused platform with built-in execution tools or AI visibility reporting within an established Semrush workflow. Agencies may also weigh client reporting, competitor tracking, and how each platform fits the tools they already use.
At a glance
RankPrompt
Pick it if you want an in-app agent at a low price, though it covers 6 engines and meters everything as credits.
- Entry price
- $49/mo
- Tracked prompts
- 150–2,000 credits/mo
- Free trial
- 7 days
Semrush AI Visibility Toolkit
Pick it if you want Semrush data behind the reporting, though it tracks 25 prompts per domain and does not write or publish.
- Entry price
- $99/mo per domain
- Tracked prompts
- 25; +50 for $60/mo
- Free trial
- 0 - demo reports only
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
The row SEOs read first
Founders have SEO backgrounds?
A tool built by people who have done the work makes different choices.
Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | RankPrompt | Semrush AI Visibility Toolkit | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | No - 7-day trial, card required | No - and no trial | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 - free web tools are one-off | 0 - free checker is one-off | 5 |
| Entry paid price | $49/mo | $99/mo per domain | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Yes - 20% | Partial - $99 is the annual-billed rate | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Monthly credits, 4 tiers | Per domain + per user + prompt packs | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | Yes - OpenAI key, agent only | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No - tracking still spends credits | No | Yes |
| Usage metered in one transparent unit | Partial - credits plus separate $ agent budget | No - separate query, prompt, page, export caps | Yes - AI credits, published rate card |
| In-app usage dashboard | Yes - credit and agent-spend meters | Partial - subscription limit counters | Yes - % used, reset date, pace warning |
| Agency / reseller tier | Yes - $149 and $299 tiers | No - $90/mo directory listing only | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Yes - 30% lifetime recurring | Yes | Yes |
| Annual contract required | No | Partial - $99 rate is annual-billed | No |
| Free trial length | 7 days | 0 - demo reports only | n/a - free plan, no expiry |
| Paid plans pricing range | $49–$299/mo + custom | $99/mo + add-ons; enterprise custom | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No | No - iOS/Android apps only | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | Partial - exports while subscribed | CSV, Excel, Sheets, PDF; 10 exports/day | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | Not published | Claimed on enterprise pages, not security page | Pending |
| ISO certification | Not published | Not published - PCI DSS Level 1 only | No |
| Local backup and restore | No | No | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 6 | 5 surfaces; 3–4 per report | 10; 5 of them also collected locally |
| Real consumer-surface capture | Not published - API models named in brand audit | Yes - clickstream and live queries, not LLM APIs | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes | Yes | Yes |
| Claude | Yes | No | Yes |
| Gemini | Yes - +1 credit per prompt | Yes | Yes |
| Google AI Mode | Yes | Yes | Yes |
| Google AI Overviews | Yes - counted with AI Mode | Partial - research reports only | Yes |
| Grok | Yes - +1 credit per prompt | No | Yes |
| Bing Copilot | No | No - separate enterprise product | Yes |
| DeepSeek | No | No | Yes |
| Meta AI | No | No | Yes |
| Tracked prompts included | 150–2,000 credits/mo | 25; +50 for $60/mo | No hard limit on any plan |
| Samples per prompt configurable | Not published | No - 1 run/day | Yes |
| Run cadence options | Daily, weekly, monthly | Daily; brand reports weekly | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Yes | Not published | Yes |
| Instant one-off check | Yes - free web tools | Yes - free web checker | Yes |
| Prompt manager | Yes | Yes - CSV/TXT import, tags | Yes |
| Branded vs non-branded classification | Not published | Partial - brand reports only | Yes |
| Prompt categories and topics | Partial - grouped by report and location | Yes - tags + AI topic clusters | Yes |
| Per-prompt model selection | No - set per report | No - one engine per campaign | Yes |
| Brand name variant support | Partial - alias detection, no variant config | Yes - context-aware name matching | Yes - secondary brand terms |
| Brand multi-domain support | Not published | No - $99/mo per extra domain | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | Yes - from GSC and GA4 data | No | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Yes | Partial - competitor research report | Yes |
| Perplexity | Yes | Partial - brand reports only | Yes |
| Scoring & analysis | |||
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes | Yes - domain and page level | Yes - domain and page level |
| Sentiment scoring | Yes | Partial - brand reports only, weekly | Yes |
| Average position / rank | Yes - per prompt, per engine | Yes | Yes |
| Share of Voice | Yes | Partial - brand reports only | Yes |
| Share of Mentions | Yes - mention counts vs competitors | Yes - 0–100 visibility score | Yes |
| Share of Citations | Yes | Partial - citation share by domain | Yes |
| Narrative drift detection | Partial - perception scores over time | Partial - weekly snapshots, manual compare | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | Yes - answers checked against your brand facts | Partial - feature sentiment, no ground truth | Yes |
| Untracked brand extraction | Yes - detected brands auto-categorized | Yes | Yes - with sentiment and average rank |
| Cited source categorization | Yes - competitor, publisher, alias, platform | Yes - own, competitor, social, knowledge base, other | Yes - 8 source types |
| Topic-level breakdown | Partial - per prompt, not per topic | Yes | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes | Yes - auto-identified, editable | Yes - or promote any brand seen in results |
| Competitors included | Not published | 9 in brand reports | 15 |
| Visibility gap analysis | Yes | Yes - topic and citation gaps | Yes |
| ChatGPT fan-out capture | Not published | No | Yes |
| AI Mode grounding queries capture | Not published | No | Yes - the live grounding searches |
| Bing Index probe | No | No | Yes |
| AI crawler access check | Yes - robots.txt and AI bot access | Yes - 8 bots, robots.txt, 100 pages | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes - drag-and-drop widgets | Yes | Yes |
| AI-written narrative summary | Yes | Yes - in brand reports | Yes |
| Data export | Yes - PDF, CSV, PPTX | Yes - CSV, Excel, Sheets, PDF; 10/day | Yes - CSV |
| Branded PDF report | Yes - $149+ | Add-on, $20/mo | Yes |
| Scheduled email reports | Yes | Yes - daily, weekly or monthly | Yes - paid, per-user opt-in |
| Action log with export | Partial - task board; agent audit trail | No | Yes - CSV on paid managed plans |
| Historical data retention | Not published | Weekly snapshots; no cap published | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | Partial - deploy is WordPress or hosted blog only | No - no fix or deploy step | Yes |
| Page-level AEO audit | Yes | No - site-level score, 100 pages | Yes |
| Scored categories | 5 | 0 - single composite score | 9 |
| Retrieval-readiness scoring | Partial - AI-readiness score in page audit | No | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | No - impact and effort labels | No - severity only | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | Partial - inline rewrites in own drafts | No | Yes - element, character budget, before and after |
| Second-model QA pass | Not published | No - human review | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | No | Partial - crawl as an AI bot, no screenshot | Yes - full-page screenshot, JavaScript off |
| Audit input sources | Live URL, robots.txt, sitemap | Site crawl only, 100 pages | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Yes - run history with comparisons | Partial - crawl comparison, not AI | Yes - compares against the baseline |
| Recommendation status tracking | Yes - task board with statuses | No | Yes - planned, staged, completed |
| Visibility data sets page priority | Partial - sets content topics, not page order | Partial - cited pages report | Yes - defend, recover, convert, earn |
| Search Console sets page priority | Partial - GSC feeds prompts, not page priority | No | Yes - protect, balanced or expand |
| Branded audit PDF | Yes - $149+ | Add-on, $20/mo | Yes |
| CMS integration & publishing | |||
| WordPress | Yes - one-click publish | No - separate content product | Yes - official plugin, production and staging |
| Webflow | No - listed as coming soon | No | Yes - OAuth MCP, pages and collection items |
| Framer | No | No | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No | No | On roadmap |
| Surgical element-level edits to live page | No - publishes whole articles | No | Yes |
| Preview before applying | Partial - editor preview before publish | No | Yes |
| Staging environment support | No | No | Yes - WordPress, with promote to production |
| One-click rollback | No | No | Yes - WordPress |
| Patch history per site | No - draft versions only | No | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | Yes - with published article | No | Yes - FAQPage schema |
| Publish approval gate | Yes - $299 | n/a - never publishes | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | Yes - 50+ tools, chains steps | No | Yes - plans and executes against the live web |
| Fixed-workflow automation only | No - agent picks its own path | No workflow builder either | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No - BYOK bills your OpenAI account | No | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | Partial - confirmation stops before writes | No | Yes |
| Steer agent while running | Not published | No | Yes - talk to any agent mid-job |
| Background execution | Not published | No | Yes - with notify on completion |
| Approval gate before real-world actions | Yes | n/a - takes no actions | Yes |
| Long-running deep work jobs | Not published | No | Yes |
| Scheduled agent jobs | Partial - agent sets report schedules | No - scheduled crawls and exports only | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | Yes - articles, reports, tasks | No | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Partial - tool-run audit trail | Yes - stored AI answers and snapshots | Yes - screenshots and captured proof |
| Searchable job history | Partial - audit trail; search not published | No | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | Yes | No - recommendation cards, not chat | Yes |
| Model picker per conversation | Partial - model choice only with own key | No | Yes |
| LLM models available | Not published - OpenAI only | n/a | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | Yes - account or per brand | No | Yes - semantic search over past chats |
| Live web search | Yes | No | Yes |
| Fetch and read URLs | Partial - audits a URL you enter | Partial - crawls a URL you enter | Yes |
| Semantic search over your own site | No | No | Yes - on-device index |
| Topic coverage check | Yes - knowledge and prompt gaps | Partial - topic and citation gap reports | Yes - covered, partial or not covered |
| File attachments | Not published | No | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | No | No | Yes - plus 6 presets |
| Image generation | Yes - article images | No - separate content product | Yes |
| Content generation | |||
| Research-backed briefs | Yes - live web research before drafting | No - separate content product | Yes |
| Live SERP / PAA research | Partial - top-ranking pages, no PAA | No - AI topic and question data only | Yes - plus related searches and AI search snapshots |
| Full draft generation | Yes - 1,500–3,000 words | No | Yes |
| Brand voice grounding | Partial - tone stored as agent memory | No | Yes |
| Brand truth profile | Yes - configured brand facts | No - brand name and domain only | Yes |
| Internal linking placement | Yes | No | Yes |
| Featured image generation | Yes | No | Yes |
| FAQ generation with schema export | Yes | No | Yes - HTML and JSON-LD |
| Key points extraction | Not published | No | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | Yes - content list and calendar | No | Yes |
| Export formats | PDF, CSV, PPTX | CSV, Excel, Sheets, PDF | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | Yes - inline edits with undo | No | Yes |
| Deploy directly to CMS | Yes - WordPress or hosted blog | No | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | Partial - sitemap and robots checks only | Yes - crawler and sitemap | Yes |
| Scheduled full-site crawl | No - page-by-page audits | Partial - AI checks capped at 100 pages | Yes - weekly or on demand |
| Monitored page management | Partial - own published articles only | Partial - one crawl campaign, 100 pages | Yes |
| Batched change digests | No | Partial - crawl comparison alerts | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Partial - refresh reminders on own articles | Partial - crawl-to-crawl changes | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No | No | Yes |
| Inferred relationships | No | No - brand and sub-brand matching only | Yes |
| Salience scoring | No | No | Yes |
| Graph readable by AI agent | No | No | Yes |
| Graph export | No | No | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | Partial - alerts on shifts, no actions | No | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | No | No | Yes - detect, locate, audit, stage a fix |
| Conditional branching | No | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | Yes - schedule-to-publish | No | Yes - daily to monthly |
| Workflow reports | No | No - scheduled exports only | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | Partial - cross-brand reviews inbox, $299 | Partial - recommendation cards on dashboard | Yes |
| Native OS notifications | No | No - mobile app push only | Yes - Windows and macOS |
| Customized notifications with severity thresholds | Partial - priorities, no custom thresholds | No | Yes - per project |
| Email digest | Yes - scheduled report emails | Yes - scheduled exports | Yes |
| Teams & workspaces | |||
| Seats included | 0 on $49; 2 / 10 / 25 above | 1 | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | Not published | $99/mo per user | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes - account credit pool | Partial - brand slots pool, access does not | Yes |
| Per-member usage visibility | Not published | Partial - limit allocation per user | Yes |
| Multi-project workspaces | Yes - separate brands | No - 1 folder | Yes |
| Projects included | 10–1,000 brands by tier | 1 folder, 1 brand domain | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Not published | Not published | Yes |
| Per-project API keys | Yes - scoped per-brand keys | No - account-level | Yes - rotatable |
| SSO / SAML | Not published | Enterprise only | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | Yes - $149+ | Add-on, $20/mo | Yes - visibility report and audit |
| Custom logo, color and link | Yes - logo, colors, sender, footer | Add-on, $20/mo | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | Yes - $149 and $299 | No - $90/mo directory listing | Yes - four tiers |
| Client sub-accounts | Yes - magic-link portal, $299 | No - client portal discontinued | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | Yes | Partial - via $10/mo report add-on | Yes - OAuth, credentials stay on device |
| Google Analytics | Yes - GA4 | Partial - via $10/mo report add-on | Roadmap |
| MCP connector support | Yes - hosted server, OAuth | No - needs an SEO or bundled plan | Partial - Webflow connects over MCP |
| Public API | Yes - all paid plans | No - separate SEO plan | No - project keys for own plugins only |
| Slack | No | No | No |
| Zapier | No - via API and webhooks | No | No |
| Custom connection support | Partial - webhooks plus request by email | Partial - report integrations on $20/mo add-on | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | 1 (English); 50+ prompt languages | 14 | 6 |
| Troubleshooting and recovery tools | No | No | Yes |
| In-app help agent | Yes - agent dock | Partial - recommendation cards, live chat | Yes |
| Done-for-you service available | Yes - managed service, book a call | No - partner agency directory | Yes |
| Team | |||
| Founders have SEO backgrounds | Yes. | Yes. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
RankPrompt suits teams that want a browser-based platform with a public API, client portals on its $299 tier, and an agent that can choose its own steps. Semrush suits teams that already rely on its SEO data and want AI visibility reporting inside that wider product set. Neither offers a free plan, and Semrush starts at $99 per domain per month on annual billing.
Hi, Moose fits teams that need to track, fix, verify, and deploy AEO work in one tool. Its free-forever plan requires no card and includes unlimited local daily runs across five engines. Paid plans start at $39 per month with BYOK, and users can run local models without AI costs to Hi, Moose. The desktop app also keeps its database on the user’s device, supports local backup and restore, and offers on-device AI inference.
For coverage, Hi, Moose tracks 10 engines, including Claude, Bing Copilot, DeepSeek, and Meta AI. It supports per-prompt model selection, no hard prompt limit, multiple daily runs, and configurable samples. Its analysis also captures ChatGPT fan-out queries and live Google AI Mode grounding searches, then ties visibility data to page priorities.
Hi, Moose goes further when a team needs to act on findings. It runs page-level audits across nine scored categories, shows evidence tiers for recommendations, prepares element-level edits, and compares verification runs against a baseline. Teams can preview and approve WordPress changes, use staging before production, and roll back published patches. Webflow and Grav connections extend those options beyond WordPress.
Agencies also get dedicated tiers, white-label visibility and audit reports, shared team allowances, and client projects. Hi, Moose does not offer client logins or a public API, so RankPrompt may fit agencies that need those features now. For most SMBs and agencies that want broad AI visibility tracking, local-first data control, and a clear path from finding an issue to preparing a fix, Hi, Moose offers the more complete option at a lower entry price.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.
Checked for this pair