AI visibility tools, head to head
RankPrompt vs Waikay
Pricing, features and differences, researched August 2026.
RankPrompt and Waikay both help teams track how AI models describe, recommend, and cite their brands. A marketer may compare them when they need to see their visibility across tools such as ChatGPT, Claude, Gemini, and Perplexity, then decide what to fix. The main difference starts with how each platform organizes that work. RankPrompt centers on prompt-level tracking, competitor analysis, and a broader set of tools for content, citations, outreach, SEO audits, and reporting. Waikay takes an entity-first approach, checking whether AI models make accurate claims about a brand before turning gaps into prioritized content and authority actions. The comparison also comes down to model coverage, reporting depth, competitor research, error detection, and the actions each platform supports after it finds a visibility issue. Team structure matters too. RankPrompt targets brands, SEO teams, and agencies that want several AI visibility and SEO workflows in one platform. Waikay targets in-house teams, agencies, and product or content leaders that want to manage brand facts and improve how AI systems represent their entity.
At a glance
RankPrompt
Pick it if you want an in-app agent at a low price, though it covers 6 engines and meters everything as credits.
- Entry price
- $49/mo
- Tracked prompts
- 150–2,000 credits/mo
- Free trial
- 7 days
Waikay
Pick it if you want an entity graph behind the analysis, and read the $24.95 tier as a way in rather than the plan you stay on.
- Entry price
- $24.95/mo
- Tracked prompts
- 120–880 by plan; extras purchasable
- Free trial
- None - free plan instead
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
The row SEOs read first
Founders have SEO backgrounds?
A tool built by people who have done the work makes different choices.
Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | RankPrompt | Waikay | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | No - 7-day trial, card required | Yes - 3 one-time credits, no card | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 - free web tools are one-off | 0 | 5 |
| Entry paid price | $49/mo | $24.95/mo | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Yes - 20% | Not published - monthly only | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Monthly credits, 4 tiers | Tiered plans + monthly credits | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | Yes - OpenAI key, agent only | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No - tracking still spends credits | No | Yes |
| Usage metered in one transparent unit | Partial - credits plus separate $ agent budget | Yes - credits | Yes - AI credits, published rate card |
| In-app usage dashboard | Yes - credit and agent-spend meters | Partial - per-prompt cost estimates | Yes - % used, reset date, pace warning |
| Agency / reseller tier | Yes - $149 and $299 tiers | Partial - agency-oriented tier, no reseller program | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Yes - 30% lifetime recurring | Not published | Yes |
| Annual contract required | No | No | No |
| Free trial length | 7 days | None - free plan instead | n/a - free plan, no expiry |
| Paid plans pricing range | $49–$299/mo + custom | $24.95–$449.95/mo + enterprise | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | Partial - exports while subscribed | Not published - CSV/JSON while active | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | Not published | Not published | Pending |
| ISO certification | Not published | Not published - UK ICO registered | No |
| Local backup and restore | No | No - vendor-side only | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 6 | 6 | 10; 5 of them also collected locally |
| Real consumer-surface capture | Not published - API models named in brand audit | Partial - 4 scraped, 4 via API | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes | Yes - API and scraped | Yes |
| Claude | Yes | Yes - API only | Yes |
| Gemini | Yes - +1 credit per prompt | Yes - API and scraped | Yes |
| Google AI Mode | Yes | Yes - scraped | Yes |
| Google AI Overviews | Yes - counted with AI Mode | Partial - AI Mode only | Yes |
| Grok | Yes - +1 credit per prompt | No | Yes |
| Bing Copilot | No | Yes - scraped | Yes |
| DeepSeek | No | No | Yes |
| Meta AI | No | No | Yes |
| Tracked prompts included | 150–2,000 credits/mo | 120–880 by plan; extras purchasable | No hard limit on any plan |
| Samples per prompt configurable | Not published | Not published | Yes |
| Run cadence options | Daily, weekly, monthly | Daily, every 2 days, weekly | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Yes | Yes - report updates | Yes |
| Instant one-off check | Yes - free web tools | No - project setup required | Yes |
| Prompt manager | Yes | Yes - topic groups, per-prompt config | Yes |
| Branded vs non-branded classification | Not published | Partial - knowledge vs commercial split | Yes |
| Prompt categories and topics | Partial - grouped by report and location | Yes - topic clusters and tags | Yes |
| Per-prompt model selection | No - set per report | Yes - models and cadence per prompt | Yes |
| Brand name variant support | Partial - alias detection, no variant config | Partial - normalised to parent brand | Yes - secondary brand terms |
| Brand multi-domain support | Not published | Not published - one URL per project | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | Yes - from GSC and GA4 data | No - no Search Console connection | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Yes | Yes | Yes |
| Perplexity | Yes | Yes - API only | Yes |
| Scoring & analysis | |||
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes | Yes | Yes - domain and page level |
| Sentiment scoring | Yes | No - deliberately excluded | Yes |
| Average position / rank | Yes - per prompt, per engine | Partial - competitor rank, not answer position | Yes |
| Share of Voice | Yes | Yes | Yes |
| Share of Mentions | Yes - mention counts vs competitors | Yes | Yes |
| Share of Citations | Yes | Partial - citation counts, no share metric | Yes |
| Narrative drift detection | Partial - perception scores over time | Partial - claims refresh each report update | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | Yes - answers checked against your brand facts | Yes - claim-level check and flag | Yes |
| Untracked brand extraction | Yes - detected brands auto-categorized | Yes - competitors auto-detected | Yes - with sentiment and average rank |
| Cited source categorization | Yes - competitor, publisher, alias, platform | Yes - knowledge vs commercial | Yes - 8 source types |
| Topic-level breakdown | Partial - per prompt, not per topic | Yes | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes | Yes | Yes - or promote any brand seen in results |
| Competitors included | Not published | 2 in reports; auto-detected in prompts | 15 |
| Visibility gap analysis | Yes | Yes | Yes |
| ChatGPT fan-out capture | Not published | No - fan-out used to generate prompts | Yes |
| AI Mode grounding queries capture | Not published | Not published | Yes - the live grounding searches |
| Bing Index probe | No | No | Yes |
| AI crawler access check | Yes - robots.txt and AI bot access | Partial - vendor rates it as limited | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes - drag-and-drop widgets | Yes | Yes |
| AI-written narrative summary | Yes | Not published | Yes |
| Data export | Yes - PDF, CSV, PPTX | Yes - CSV, JSON, API | Yes - CSV |
| Branded PDF report | Yes - $149+ | Partial - PDF/PNG export, no custom branding | Yes |
| Scheduled email reports | Yes | Not published | Yes - paid, per-user opt-in |
| Action log with export | Partial - task board; agent audit trail | Partial - claim review status, no export | Yes - CSV on paid managed plans |
| Historical data retention | Not published | Not published | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | Partial - deploy is WordPress or hosted blog only | Partial - no publishing step | Yes |
| Page-level AEO audit | Yes | No | Yes |
| Scored categories | 5 | 0 | 9 |
| Retrieval-readiness scoring | Partial - AI-readiness score in page audit | No | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | No - impact and effort labels | Partial - ranked by impact and effort | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | Partial - inline rewrites in own drafts | Partial - issue list, not rewrites | Yes - element, character budget, before and after |
| Second-model QA pass | Not published | Partial - manual paste into Claude or Gemini | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | No | No | Yes - full-page screenshot, JavaScript off |
| Audit input sources | Live URL, robots.txt, sitemap | Site pages crawled, LLM responses | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Yes - run history with comparisons | Partial - score history via report updates | Yes - compares against the baseline |
| Recommendation status tracking | Yes - task board with statuses | No - claim review only | Yes - planned, staged, completed |
| Visibility data sets page priority | Partial - sets content topics, not page order | Partial - topic-level, not page-level | Yes - defend, recover, convert, earn |
| Search Console sets page priority | Partial - GSC feeds prompts, not page priority | No | Yes - protect, balanced or expand |
| Branded audit PDF | Yes - $149+ | No - unbranded share URL | Yes |
| CMS integration & publishing | |||
| WordPress | Yes - one-click publish | No | Yes - official plugin, production and staging |
| Webflow | No - listed as coming soon | No | Yes - OAuth MCP, pages and collection items |
| Framer | No | No | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No | No | On roadmap |
| Surgical element-level edits to live page | No - publishes whole articles | No | Yes |
| Preview before applying | Partial - editor preview before publish | No | Yes |
| Staging environment support | No | No | Yes - WordPress, with promote to production |
| One-click rollback | No | No | Yes - WordPress |
| Patch history per site | No - draft versions only | No | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | Yes - with published article | No - entity files via paid service | Yes - FAQPage schema |
| Publish approval gate | Yes - $299 | No | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | Yes - 50+ tools, chains steps | No - vendor states no agents | Yes - plans and executes against the live web |
| Fixed-workflow automation only | No - agent picks its own path | Yes - scheduled runs only | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No - BYOK bills your OpenAI account | No | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | Partial - confirmation stops before writes | No | Yes |
| Steer agent while running | Not published | No | Yes - talk to any agent mid-job |
| Background execution | Not published | No - scheduled tracking only | Yes - with notify on completion |
| Approval gate before real-world actions | Yes | No - takes no external actions | Yes |
| Long-running deep work jobs | Not published | Partial - deeper crawl run takes 5–6 min | Yes |
| Scheduled agent jobs | Partial - agent sets report schedules | No | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | Yes - articles, reports, tasks | Partial - saved reports and plans | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Partial - tool-run audit trail | Yes - full responses and citations | Yes - screenshots and captured proof |
| Searchable job history | Partial - audit trail; search not published | Partial - report history only | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | Yes | No - external assistants only, via MCP | Yes |
| Model picker per conversation | Partial - model choice only with own key | No | Yes |
| LLM models available | Not published - OpenAI only | 0 | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | Yes - account or per brand | No | Yes - semantic search over past chats |
| Live web search | Yes | No | Yes |
| Fetch and read URLs | Partial - audits a URL you enter | No | Yes |
| Semantic search over your own site | No | No | Yes - on-device index |
| Topic coverage check | Yes - knowledge and prompt gaps | Yes - topic breadth scoring | Yes - covered, partial or not covered |
| File attachments | Not published | No | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | No | No | Yes - plus 6 presets |
| Image generation | Yes - article images | No | Yes |
| Content generation | |||
| Research-backed briefs | Yes - live web research before drafting | No - vendor states it does not generate content | Yes |
| Live SERP / PAA research | Partial - top-ranking pages, no PAA | No | Yes - plus related searches and AI search snapshots |
| Full draft generation | Yes - 1,500–3,000 words | No | Yes |
| Brand voice grounding | Partial - tone stored as agent memory | No | Yes |
| Brand truth profile | Yes - configured brand facts | Partial - checked and flagged claim list | Yes |
| Internal linking placement | Yes | No - sister product only | Yes |
| Featured image generation | Yes | No | Yes |
| FAQ generation with schema export | Yes | No | Yes - HTML and JSON-LD |
| Key points extraction | Not published | No | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | Yes - content list and calendar | No | Yes |
| Export formats | PDF, CSV, PPTX | CSV, JSON, PDF, PNG | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | Yes - inline edits with undo | No | Yes |
| Deploy directly to CMS | Yes - WordPress or hosted blog | No | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | Partial - sitemap and robots checks only | Yes - top pages crawled at setup | Yes |
| Scheduled full-site crawl | No - page-by-page audits | No - crawl runs per report | Yes - weekly or on demand |
| Monitored page management | Partial - own published articles only | No | Yes |
| Batched change digests | No | No | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Partial - refresh reminders on own articles | No | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No | Yes - built from crawled pages | Yes |
| Inferred relationships | No | Yes | Yes |
| Salience scoring | No | Partial - association strength heatmap | Yes |
| Graph readable by AI agent | No | Partial - entity files via paid service | Yes |
| Graph export | No | Partial - JSON via paid service | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | Partial - alerts on shifts, no actions | No | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | No | Partial - prioritised plan, executed manually | Yes - detect, locate, audit, stage a fix |
| Conditional branching | No | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | Yes - schedule-to-publish | No | Yes - daily to monthly |
| Workflow reports | No | No | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | Partial - cross-brand reviews inbox, $299 | No | Yes |
| Native OS notifications | No | No - web only | Yes - Windows and macOS |
| Customized notifications with severity thresholds | Partial - priorities, no custom thresholds | Not published | Yes - per project |
| Email digest | Yes - scheduled report emails | Not published | Yes |
| Teams & workspaces | |||
| Seats included | 0 on $49; 2 / 10 / 25 above | 1 / 2 / unlimited by plan | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | Not published | Not published - upgrade required | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes - account credit pool | Yes - credits pooled per account | Yes |
| Per-member usage visibility | Not published | Not published | Yes |
| Multi-project workspaces | Yes - separate brands | Yes | Yes |
| Projects included | 10–1,000 brands by tier | Unlimited from $69.95 | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Not published | Not published | Yes |
| Per-project API keys | Yes - scoped per-brand keys | No - one account key | Yes - rotatable |
| SSO / SAML | Not published | Not published | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | Yes - $149+ | No | Yes - visibility report and audit |
| Custom logo, color and link | Yes - logo, colors, sender, footer | No | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | Yes - $149 and $299 | Partial - agency-oriented tier, no separate program | Yes - four tiers |
| Client sub-accounts | Yes - magic-link portal, $299 | Partial - unlimited seats and projects, no client roles | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | Yes | No | Yes - OAuth, credentials stay on device |
| Google Analytics | Yes - GA4 | No | Roadmap |
| MCP connector support | Yes - hosted server, OAuth | Yes - read-only, 5 tools | Partial - Webflow connects over MCP |
| Public API | Yes - all paid plans | Yes - $69.95 and above | No - project keys for own plugins only |
| Slack | No | No | No |
| Zapier | No - via API and webhooks | Partial - via API, no native app | No |
| Custom connection support | Partial - webhooks plus request by email | Partial - JSON API only | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | 1 (English); 50+ prompt languages | Not published - analyses 13–47 languages | 6 |
| Troubleshooting and recovery tools | No | Partial - crawler whitelisting docs | Yes |
| In-app help agent | Yes - agent dock | No - live chat with staff | Yes |
| Done-for-you service available | Yes - managed service, book a call | Yes - entity map managed service | Yes |
| Team | |||
| Founders have SEO backgrounds | Yes. | Yes. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
RankPrompt suits teams that need a browser-based platform, a public API, or client sub-accounts. Its $149+ plans also include white-label reporting, and its agent can choose from 50+ tools. Waikay may fit teams that want a web app with a lower $24.95 monthly entry price or an entity-first review process. It also offers a free plan with three one-time credits and no card.
Hi, Moose fits buyers who need to move from AI visibility data to page changes in one tool. It tracks 10 engines, including Google AI Overviews, Bing Copilot, DeepSeek, and Meta AI. Five engines collect results locally without an API. Every plan also includes unlimited local daily visibility runs and no hard prompt limit.
Its desktop app keeps the local database on the user’s device and supports on-device AI inference through three local model sizes. Teams can use a free plan with no card and run with $0 AI cost to Hi, Moose. Paid users can choose a $39/month BYOK plan through OpenRouter or managed AI plans from $79/month.
Hi, Moose also covers work after tracking. It audits pages across nine scored categories, ranks pages by visibility and Search Console signals, prepares element-level edits, verifies changes against a baseline, and requires approval before publishing. Its WordPress, Webflow, and Grav connections support controlled deployment, while WordPress users can stage changes, review them, roll them back, and keep patch history.
For agencies and SMB teams that need local data control, broad engine coverage, flexible AI costs, and a clear track-to-fix workflow, Hi, Moose offers the more complete fit.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.
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