AI visibility tools, head to head
Scrunch vs Waikay
Pricing, features and differences, researched August 2026.
Scrunch and Waikay both help teams track how AI tools describe, cite, and recommend their brands. Buyers often compare them when they need to measure AI visibility across platforms such as ChatGPT, Gemini, Claude, and Perplexity, then turn those findings into work for content, SEO, and brand teams. The main differences come down to platform focus, data analysis, and action types. Scrunch focuses on enterprise monitoring, AI referral traffic, and its Agent Experience Platform, which gives AI agents an optimized version of a site while keeping the human-facing site unchanged. Waikay takes an entity-first approach that checks AI-generated brand claims for errors, compares competitors, and prioritizes content and authority actions. Teams may also weigh the tools based on their operating model. Scrunch serves brands and agencies with enterprise AI customer experience needs. Waikay targets in-house marketing teams, agencies, and product or content leaders that want a clear view of how individual AI models represent their brand.
At a glance
Scrunch
Pick it if you want chunk-by-chunk rewrite suggestions on your pages, and treat its edge-served bot copy as an experiment rather than a settled tactic.
- Entry price
- $250/mo annual; $300 monthly
- Tracked prompts
- 350 / 700 custom; +1,000 / 2,500 preset
- Free trial
- 7 days, no card
Waikay
Pick it if you want an entity graph behind the analysis, and read the $24.95 tier as a way in rather than the plan you stay on.
- Entry price
- $24.95/mo
- Tracked prompts
- 120–880 by plan; extras purchasable
- Free trial
- None - free plan instead
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
The row SEOs read first
Founders have SEO backgrounds?
A tool built by people who have done the work makes different choices.
Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | Scrunch | Waikay | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | No - 7-day trial | Yes - 3 one-time credits, no card | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 | 0 | 5 |
| Entry paid price | $250/mo annual; $300 monthly | $24.95/mo | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Yes - 17% | Not published - monthly only | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Per prompt + per seat | Tiered plans + monthly credits | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | No - prompts, personas, audits, seats | Yes - credits | Yes - AI credits, published rate card |
| In-app usage dashboard | Not published - CS contacts you at limits | Partial - per-prompt cost estimates | Yes - % used, reset date, pace warning |
| Agency / reseller tier | Yes - Agency Partner Program | Partial - agency-oriented tier, no reseller program | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Yes - up to 20% referral | Not published | Yes |
| Annual contract required | No - monthly at higher rate | No | No |
| Free trial length | 7 days, no card | None - free plan instead | n/a - free plan, no expiry |
| Paid plans pricing range | $250–$500/mo + custom Enterprise | $24.95–$449.95/mo + enterprise | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | CSV, XLSX, API while active | Not published - CSV/JSON while active | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | SOC 2 Type II | Not published | Pending |
| ISO certification | Not published | Not published - UK ICO registered | No |
| Local backup and restore | No - vendor-side only | No - vendor-side only | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 9 | 6 | 10; 5 of them also collected locally |
| Real consumer-surface capture | Mixed - browser automation + platform APIs | Partial - 4 scraped, 4 via API | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes | Yes - API and scraped | Yes |
| Claude | Yes | Yes - API only | Yes |
| Gemini | Yes | Yes - API and scraped | Yes |
| Google AI Mode | Yes | Yes - scraped | Yes |
| Google AI Overviews | Yes | Partial - AI Mode only | Yes |
| Grok | Yes - newest addition | No | Yes |
| Bing Copilot | Yes | Yes - scraped | Yes |
| DeepSeek | No | No | Yes |
| Meta AI | Yes | No | Yes |
| Tracked prompts included | 350 / 700 custom; +1,000 / 2,500 preset | 120–880 by plan; extras purchasable | No hard limit on any plan |
| Samples per prompt configurable | Not published | Not published | Yes |
| Run cadence options | Not published - reported ~3 days | Daily, every 2 days, weekly | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Not published - reported available | Yes - report updates | Yes |
| Instant one-off check | No - free prompt generator only | No - project setup required | Yes |
| Prompt manager | Yes - variants, tags, templates | Yes - topic groups, per-prompt config | Yes |
| Branded vs non-branded classification | Yes | Partial - knowledge vs commercial split | Yes |
| Prompt categories and topics | Yes - topics, personas, funnel stage | Yes - topic clusters and tags | Yes |
| Per-prompt model selection | Yes - variants per platform | Yes - models and cadence per prompt | Yes |
| Brand name variant support | Yes - sub-brands tracked separately | Partial - normalised to parent brand | Yes - secondary brand terms |
| Brand multi-domain support | Partial - one primary domain per brand | Not published - one URL per project | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | No - via MCP + external GSC tool | No - no Search Console connection | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Yes | Yes | Yes |
| Perplexity | Yes | Yes - API only | Yes |
| Scoring & analysis | |||
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes | Yes | Yes - domain and page level |
| Sentiment scoring | Yes - positive, mixed, negative | No - deliberately excluded | Yes |
| Average position / rank | Yes - top, middle, bottom | Partial - competitor rank, not answer position | Yes |
| Share of Voice | Yes | Yes | Yes |
| Share of Mentions | Yes | Yes | Yes |
| Share of Citations | Yes | Partial - citation counts, no share metric | Yes |
| Narrative drift detection | Partial - sentiment over time | Partial - claims refresh each report update | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | No | Yes - claim-level check and flag | Yes |
| Untracked brand extraction | Partial - new-entity signals | Yes - competitors auto-detected | Yes - with sentiment and average rank |
| Cited source categorization | Yes - brand, competitor, third-party | Yes - knowledge vs commercial | Yes - 8 source types |
| Topic-level breakdown | Yes | Yes | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes | Yes | Yes - or promote any brand seen in results |
| Competitors included | Not published | 2 in reports; auto-detected in prompts | 15 |
| Visibility gap analysis | Yes - gaps and white space | Yes | Yes |
| ChatGPT fan-out capture | Not published | No - fan-out used to generate prompts | Yes |
| AI Mode grounding queries capture | Not published | Not published | Yes - the live grounding searches |
| Bing Index probe | No | No | Yes |
| AI crawler access check | Yes - robots checks + bot logs | Partial - vendor rates it as limited | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes - plus custom dashboards | Yes | Yes |
| AI-written narrative summary | Yes - per detected change | Not published | Yes |
| Data export | Yes - CSV, XLSX, PDF, API | Yes - CSV, JSON, API | Yes - CSV |
| Branded PDF report | No - unbranded snapshot | Partial - PDF/PNG export, no custom branding | Yes |
| Scheduled email reports | Partial - alert digest, not a report | Not published | Yes - paid, per-user opt-in |
| Action log with export | Partial - alert reactions via API | Partial - claim review status, no export | Yes - CSV on paid managed plans |
| Historical data retention | 90 days published | Not published | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | Partial - deploys to bot copy, not live site | Partial - no publishing step | Yes |
| Page-level AEO audit | Yes | No | Yes |
| Scored categories | Not published - robots, rendering, schema, content | 0 | 9 |
| Retrieval-readiness scoring | Yes - retrievability + citability | No | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | Partial - impact rank + confidence tiers | Partial - ranked by impact and effort | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | Yes - chunk by chunk | Partial - issue list, not rewrites | Yes - element, character budget, before and after |
| Second-model QA pass | Not published | Partial - manual paste into Claude or Gemini | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | Yes - bot view + visitor image | No | Yes - full-page screenshot, JavaScript off |
| Audit input sources | Live fetch + visibility + competitor data | Site pages crawled, LLM responses | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Partial - re-audit, no paired check | Partial - score history via report updates | Yes - compares against the baseline |
| Recommendation status tracking | Yes - approve, deploy, dismiss | No - claim review only | Yes - planned, staged, completed |
| Visibility data sets page priority | Yes | Partial - topic-level, not page-level | Yes - defend, recover, convert, earn |
| Search Console sets page priority | No | No | Yes - protect, balanced or expand |
| Branded audit PDF | No - unbranded PDF | No - unbranded share URL | Yes |
| CMS integration & publishing | |||
| WordPress | Bot-log integration only, no publishing | No | Yes - official plugin, production and staging |
| Webflow | No | No | Yes - OAuth MCP, pages and collection items |
| Framer | No | No | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No | No | On roadmap |
| Surgical element-level edits to live page | No - edits bot-only copy | No | Yes |
| Preview before applying | Yes - side-by-side diff | No | Yes |
| Staging environment support | Yes - stage without publishing | No | Yes - WordPress, with promote to production |
| One-click rollback | Not published - versions retained | No | Yes - WordPress |
| Patch history per site | Yes - version history per site | No | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | Partial - into bot copy only | No - entity files via paid service | Yes - FAQPage schema |
| Publish approval gate | Yes - or set to auto-approve | No | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | Partial - diagnosis and charts only | No - vendor states no agents | Yes - plans and executes against the live web |
| Fixed-workflow automation only | Yes - audit, optimize, deploy pipeline | Yes - scheduled runs only | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | No | Yes |
| Steer agent while running | No | No | Yes - talk to any agent mid-job |
| Background execution | Yes - nightly sweeps, autopilot fixes | No - scheduled tracking only | Yes - with notify on completion |
| Approval gate before real-world actions | Yes - bulk or per item | No - takes no external actions | Yes |
| Long-running deep work jobs | Partial - batch page pipelines | Partial - deeper crawl run takes 5–6 min | Yes |
| Scheduled agent jobs | Partial - vendor cadence, not user-set | No | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | Yes - saved dashboards | Partial - saved reports and plans | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Yes - raw responses + audit previews | Yes - full responses and citations | Yes - screenshots and captured proof |
| Searchable job history | Partial - audit and deploy history | Partial - report history only | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | Yes - in-app assistant + MCP | No - external assistants only, via MCP | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | Not published | 0 | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | Not published | No | Yes - semantic search over past chats |
| Live web search | No | No | Yes |
| Fetch and read URLs | Partial - audit fetches only | No | Yes |
| Semantic search over your own site | No - sitemap index, not semantic | No | Yes - on-device index |
| Topic coverage check | Yes | Yes - topic breadth scoring | Yes - covered, partial or not covered |
| File attachments | No | No | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No - audit renders automatically | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | No | No | Yes - plus 6 presets |
| Image generation | No | No | Yes |
| Content generation | |||
| Research-backed briefs | Partial - page recommendations, not briefs | No - vendor states it does not generate content | Yes |
| Live SERP / PAA research | No | No | Yes - plus related searches and AI search snapshots |
| Full draft generation | No - rewrites existing pages only | No | Yes |
| Brand voice grounding | Partial - custom instructions per page | No | Yes |
| Brand truth profile | Yes - internal sources of truth | Partial - checked and flagged claim list | Yes |
| Internal linking placement | Not published | No - sister product only | Yes |
| Featured image generation | No | No | Yes |
| FAQ generation with schema export | Partial - FAQ blocks in bot copy | No | Yes - HTML and JSON-LD |
| Key points extraction | Yes - structured summaries | No | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | No | No | Yes |
| Export formats | Markdown, PDF, CSV, XLSX | CSV, JSON, PDF, PNG | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | Yes - interactive editor | No | Yes |
| Deploy directly to CMS | No - announced, not shipped | No | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | Yes - sitemap crawl | Yes - top pages crawled at setup | Yes |
| Scheduled full-site crawl | Yes - always-on, page cap by plan | No - crawl runs per report | Yes - weekly or on demand |
| Monitored page management | Yes - priority flags per page | No | Yes |
| Batched change digests | Partial - alert digest, not page diffs | No | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Partial - last-indexed timestamp | No | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No | Yes - built from crawled pages | Yes |
| Inferred relationships | No | Yes | Yes |
| Salience scoring | No | Partial - association strength heatmap | Yes |
| Graph readable by AI agent | No | Partial - entity files via paid service | Yes |
| Graph export | No | Partial - JSON via paid service | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | Partial - detects and notifies, no actions | No | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | Yes - prioritized page action plan | Partial - prioritised plan, executed manually | Yes - detect, locate, audit, stage a fix |
| Conditional branching | No | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | Yes - weekly auto-approved fixes | No | Yes - daily to monthly |
| Workflow reports | Partial - pipeline status + webhooks | No | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | Yes - alert feed with reactions | No | Yes |
| Native OS notifications | No - web only | No - web only | Yes - Windows and macOS |
| Customized notifications with severity thresholds | Partial - frequency set, tiers automatic | Not published | Yes - per project |
| Email digest | Yes - real-time, daily or weekly | Not published | Yes |
| Teams & workspaces | |||
| Seats included | 3 / 5 / custom | 1 / 2 / unlimited by plan | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | $25/mo, max 5 extra on entry | Not published - upgrade required | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes | Yes - credits pooled per account | Yes |
| Per-member usage visibility | Not published | Not published | Yes |
| Multi-project workspaces | Agency and Enterprise only | Yes | Yes |
| Projects included | 1 brand; multi on Agency/Enterprise | Unlimited from $69.95 | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Partial - archive via API | Not published | Yes |
| Per-project API keys | No - org-level, brand-scoped | No - one account key | Yes - rotatable |
| SSO / SAML | Enterprise; Google SSO all plans | Not published | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | No | No | Yes - visibility report and audit |
| Custom logo, color and link | Not published | No | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | Yes - from $500/mo | Partial - agency-oriented tier, no separate program | Yes - four tiers |
| Client sub-accounts | Yes - guest role per brand | Partial - unlimited seats and projects, no client roles | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | No | No | Yes - OAuth, credentials stay on device |
| Google Analytics | Yes - GA4; Adobe via push API | No | Roadmap |
| MCP connector support | Yes - hosted server, 33 tools | Yes - read-only, 5 tools | Partial - Webflow connects over MCP |
| Public API | Enterprise only | Yes - $69.95 and above | No - project keys for own plugins only |
| Slack | No - Enterprise support channel only | No | No |
| Zapier | No | Partial - via API, no native app | No |
| Custom connection support | Yes - webhooks + custom log ingestion | Partial - JSON API only | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | 1 (English); tracks any language | Not published - analyses 13–47 languages | 6 |
| Troubleshooting and recovery tools | No - status page only | Partial - crawler whitelisting docs | Yes |
| In-app help agent | Yes - assistant reads help docs | No - live chat with staff | Yes |
| Done-for-you service available | Partial - CS and partner agencies | Yes - entity map managed service | Yes |
| Team | |||
| Founders have SEO backgrounds | No. Founders Chris Andrew and Robert MacCloy were previously CPO and CTO at Hearsay Systems, a financial-services social compliance platform. | Yes. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
Scrunch suits larger teams that need SOC 2 Type II certification, GA4 integration, a public API, or its AI-agent-facing site experience. Waikay suits teams that want a lower-cost paid entry point at $24.95 per month and an entity-first view of AI claims. Both track core AI search engines and surface visibility gaps.
Hi, Moose fits teams that need to move from tracking into site work without adding several tools. It tracks 10 engines, including Google AI Overviews, Grok, DeepSeek, and Meta AI. Five engines run from the user’s device without an API. It also supports unlimited local daily visibility runs on every plan and has no hard cap on tracked prompts.
The platform gives users a free-forever plan with no card required. Paid plans start at $39 per month with OpenRouter BYOK, which can reduce AI costs to $0 for Hi, Moose. Users can see AI credit use, reset dates, and pace warnings in the app. Agencies can also use white-label visibility and audit reports, branded audio players, and four agency tiers.
Hi, Moose also covers work that Scrunch and Waikay only partly cover or do not offer. It can audit a page, create element-level changes, run a second-model QA pass, compare verification results with a baseline, and stage approved updates in WordPress. It supports Webflow and Grav publishing as well. Its agent can work against the live web, capture screenshots as evidence, and wait for approval before it takes real-world actions.
The desktop model will not suit buyers who need a browser-based app or enterprise certifications today. For SMBs and agencies that value local-first storage, on-device AI options, broad AI search tracking, and an approval-controlled path from finding an issue to fixing it, Hi, Moose offers the wider workflow.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.
Checked for this pair