AI visibility tools, head to head
SE Ranking vs AIclicks
Pricing, features and differences, researched August 2026.
SE Ranking and AIclicks both help marketing teams measure search visibility and find ways to improve it. The main difference is their starting point. SE Ranking offers a broad SEO toolkit that includes rank tracking, keyword research, site audits, backlink research, content optimization, and agency reporting. AIclicks focuses on how AI tools mention, cite, and send traffic to brands. Teams often compare them when traditional SEO work and AI search visibility overlap in their plans. An agency may need client reporting, keyword positions, and site audits alongside tracking for Google AI Overviews, ChatGPT, Gemini, and Perplexity. A brand focused on AI citations may instead need deeper insight into the sources, competitors, content gaps, and outreach actions behind those mentions. The comparison comes down to product scope, AI platform coverage, citation and competitor analysis, SEO research tools, reporting and client management, traffic measurement, and the actions each platform recommends. Price, team size, and whether you need one platform for wider SEO work or a dedicated AI visibility tool also shape the choice.
At a glance
SE Ranking
Pick it if you want rank tracking and AI answers on one bill, keeping in mind the AI side runs one check per engine.
- Entry price
- $129/mo suite; $99/mo standalone
- Tracked prompts
- 100–250 daily; 1 check per engine
- Free trial
- 14 days; 10 days standalone
AIclicks
Pick it if you want tracking and CMS publishing cheaply, and accept 30 prompts and 3 of its 11 engines at the entry price.
- Entry price
- $59/mo
- Tracked prompts
- 30 / 150 / 300
- Free trial
- 3 days
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
The row SEOs read first
Founders have SEO backgrounds?
A tool built by people who have done the work makes different choices.
Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | SE Ranking | AIclicks | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | No - 14-day trial | No - 3-day trial, no card | Yes - free forever, no card |
| Free daily visibility runs, no cap | No - 5 free checks/day on their site | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 5 - free web tool only, no account data | 0 - free tools are one-off | 5 |
| Entry paid price | $129/mo suite; $99/mo standalone | $59/mo | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Yes - 20% | Yes - up to 29% | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Limit tiers + per-check add-on | Per prompt + engine count by tier | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | Partial - 1 check = 1 prompt × 1 engine | No - prompt, response, article caps | Yes - AI credits, published rate card |
| In-app usage dashboard | Partial - plan limit counters | Not published | Yes - % used, reset date, pace warning |
| Agency / reseller tier | Add-on, +$69/mo | Custom pricing + rev share | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Yes | Yes | Yes |
| Annual contract required | No - but add-ons are annual only | No - monthly, cancel anytime | No |
| Free trial length | 14 days; 10 days standalone | 3 days | n/a - free plan, no expiry |
| Paid plans pricing range | $129–$279/mo + add-ons | $59–$499/mo + custom | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No - iOS/Android apps only | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | CSV + API anytime | In-app export; API on $189+ | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | Not published | Not published | Pending |
| ISO certification | Not published | Not published | No |
| Local backup and restore | No | No | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 5 - all on every plan | 11 offered; you get 3 / 4 / 6 | 10; 5 of them also collected locally |
| Real consumer-surface capture | Yes - UI queries, not APIs | Claimed, unverified - chat UIs, not APIs | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes | Yes - default on all plans | Yes |
| Claude | No | Only if chosen - 3 / 4 / 6 of 11 | Yes |
| Gemini | Yes | Only if chosen - 3 / 4 / 6 of 11 | Yes |
| Google AI Mode | Yes | Only if chosen - 3 / 4 / 6 of 11 | Yes |
| Google AI Overviews | Yes | Only if chosen - 3 / 4 / 6 of 11 | Yes |
| Grok | No | Only if chosen - 3 / 4 / 6 of 11 | Yes |
| Bing Copilot | No | Only if chosen - 3 / 4 / 6 of 11 | Yes |
| DeepSeek | No | Only if chosen - 3 / 4 / 6 of 11 | Yes |
| Meta AI | No | Only if chosen - 3 / 4 / 6 of 11 | Yes |
| Tracked prompts included | 100–250 daily; 1 check per engine | 30 / 150 / 300 | No hard limit on any plan |
| Samples per prompt configurable | No | No - monthly response cap instead | Yes |
| Run cadence options | Daily; weekly in standalone tool | Daily; weekly on $499 | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Not published | Not published | Yes |
| Instant one-off check | Yes - free web tool, 5/day | Yes - free website tools | Yes |
| Prompt manager | Yes - groups, CSV import | Yes - list, topics, CSV import | Yes |
| Branded vs non-branded classification | Not published | Not published | Yes |
| Prompt categories and topics | Yes - groups and topics | Yes - one topic per prompt | Yes |
| Per-prompt model selection | Partial - engines set per prompt set | No - set per project | Yes |
| Brand name variant support | Partial - aliases in standalone tool | Not published | Yes - secondary brand terms |
| Brand multi-domain support | Partial - one site per project | 1 site on $59; unlimited above | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | No | No - no GSC connector | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Partial - topics and untracked AIO keywords | Yes - discovery + citation-driven | Yes |
| Perplexity | Yes | Only if chosen - 3 / 4 / 6 of 11 | Yes |
| Scoring & analysis | |||
| Mention detection | Yes - linked and unlinked | Yes | Yes |
| Citation detection | Yes | Yes - URL and domain level | Yes - domain and page level |
| Sentiment scoring | Partial - standalone tool only | Yes - $189+ only | Yes |
| Average position / rank | Yes | Yes | Yes |
| Share of Voice | Yes | Yes | Yes |
| Share of Mentions | Yes | Yes - visibility % | Yes |
| Share of Citations | Partial - source frequency by domain | Partial - frequency, brand view | Yes |
| Narrative drift detection | No | Partial - sentiment themes over time | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | No | No | Yes |
| Untracked brand extraction | Yes | Yes - competitor discovery | Yes - with sentiment and average rank |
| Cited source categorization | Yes - media, blogs, forums | Yes - 14 page types | Yes - 8 source types |
| Topic-level breakdown | Yes | Yes | Yes |
| Engine-level breakdown | Yes | Yes - model leaderboard | Yes |
| Competitor tracking | Yes | Yes | Yes - or promote any brand seen in results |
| Competitors included | 5–15 domains | No cap published | 15 |
| Visibility gap analysis | Yes - sources citing rivals, not you | Yes - topic, source, competitor | Yes |
| ChatGPT fan-out capture | No | Yes - logged per run | Yes |
| AI Mode grounding queries capture | No | Yes - same fan-out capture | Yes - the live grounding searches |
| Bing Index probe | No | No | Yes |
| AI crawler access check | No | No - free website tool only | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes | Yes | Yes |
| AI-written narrative summary | Partial - templated insight cards | Not published | Yes |
| Data export | Yes - CSV, API, Looker Studio | Yes - in-app; API on $189+ | Yes - CSV |
| Branded PDF report | Yes - +$69/mo add-on | Not published | Yes |
| Scheduled email reports | Yes | Not published | Yes - paid, per-user opt-in |
| Action log with export | Partial - task manager only | Partial - status + notes, no export | Yes - CSV on paid managed plans |
| Historical data retention | 6 months; all time at $279 | Not published; API caps at 90 days | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | Partial - no page-level AI audit step | Partial - no verify step | Yes |
| Page-level AEO audit | No - technical SEO audit only | No - free website tool only | Yes |
| Scored categories | 0 for AI readiness | 6 - free website tool only | 9 |
| Retrieval-readiness scoring | No | Partial - free website tool only | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | No | No - impact ranking only | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | No - editor-level guidance | No | Yes - element, character budget, before and after |
| Second-model QA pass | No - human review | No - manual editing advised | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | No | No | Yes - full-page screenshot, JavaScript off |
| Audit input sources | n/a - no AI page audit | Live URL, free website tool | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Partial - trend charts only | No - manual re-run | Yes - compares against the baseline |
| Recommendation status tracking | Partial - task manager | Yes - pending / done / dismissed | Yes - planned, staged, completed |
| Visibility data sets page priority | Partial - page and source reports | Yes | Yes - defend, recover, convert, earn |
| Search Console sets page priority | Partial - GSC data in platform | No | Yes - protect, balanced or expand |
| Branded audit PDF | n/a - no AI page audit | No | Yes |
| CMS integration & publishing | |||
| WordPress | Yes - publishes articles | Yes - publish and update | Yes - official plugin, production and staging |
| Webflow | No | Yes - publish and update | Yes - OAuth MCP, pages and collection items |
| Framer | No | Yes - triggers site redeploy | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No | Yes - publish and update | On roadmap |
| Surgical element-level edits to live page | No - whole article only | No - whole article only | Yes |
| Preview before applying | Partial - set status on export | Partial - save as CMS draft | Yes |
| Staging environment support | No | No | Yes - WordPress, with promote to production |
| One-click rollback | No | No | Yes - WordPress |
| Patch history per site | No | No | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | No | Not published | Yes - FAQPage schema |
| Publish approval gate | Manual export only | Partial - manual click only | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | No | No - form-driven writer | Yes - plans and executes against the live web |
| Fixed-workflow automation only | Only via Make, n8n, Zapier | Yes - generate, edit, publish | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | No | Yes |
| Steer agent while running | No | No - inputs set upfront | Yes - talk to any agent mid-job |
| Background execution | No | Not published | Yes - with notify on completion |
| Approval gate before real-world actions | n/a - takes no actions | Yes - publish is manual | Yes |
| Long-running deep work jobs | No | No | Yes |
| Scheduled agent jobs | No - scheduled crawls and reports only | No | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | No | Yes - article drafts | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Partial - cached answer copies | Partial - full AI answer stored | Yes - screenshots and captured proof |
| Searchable job history | No | Not published | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | No - data exposed to outside assistants via MCP | No - MCP for outside assistants | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | n/a | n/a | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | No | No | Yes - semantic search over past chats |
| Live web search | No | No | Yes |
| Fetch and read URLs | No | Partial - reads URLs you supply | Yes |
| Semantic search over your own site | No | No | Yes - on-device index |
| Topic coverage check | Partial - prompt and source gap reports | Partial - topic and source gaps | Yes - covered, partial or not covered |
| File attachments | No | Partial - CSV prompt import only | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | No | No | Yes - plus 6 presets |
| Image generation | No | Not published | Yes |
| Content generation | |||
| Research-backed briefs | Yes - SERP-driven | Partial - ideas from gaps, no brief | Yes |
| Live SERP / PAA research | Yes | No - fan-out queries only | Yes - plus related searches and AI search snapshots |
| Full draft generation | Yes - 25–50 articles/mo | Yes - 5 / 15 / 30 per mo | Yes |
| Brand voice grounding | Partial - 10 tone presets | Partial - free-text instructions | Yes |
| Brand truth profile | No - brand name and aliases only | Partial - domain, services, rivals | Yes |
| Internal linking placement | No | Partial - you supply the links | Yes |
| Featured image generation | Not published | Not published | Yes |
| FAQ generation with schema export | Partial - FAQ text, no schema | No | Yes - HTML and JSON-LD |
| Key points extraction | No | No | Yes - pushable into the live pag |
| AI-tell removal pass | No | No - manual editing advised | Yes - paid, toggleable |
| Artifact library | Yes - article list | Yes - saved articles | Yes |
| Export formats | WordPress, Google Docs; CSV data | Not published; CMS publish or export | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | Yes - editor | Yes - re-publish updates the post | Yes |
| Deploy directly to CMS | Partial - WordPress only | Yes - 4 platforms | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | Yes - crawler and sitemap | Partial - reads site at setup | Yes |
| Scheduled full-site crawl | Yes - 250k–2M pages/mo | No | Yes - weekly or on demand |
| Monitored page management | Yes | No | Yes |
| Batched change digests | Partial - page change alerts, $279 | No | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Partial - page change monitoring | No | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No | No | Yes |
| Inferred relationships | No | No | Yes |
| Salience scoring | No | No | Yes |
| Graph readable by AI agent | No | No | Yes |
| Graph export | No | No | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | No - external tools only | Not published | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | No | No | Yes - detect, locate, audit, stage a fix |
| Conditional branching | No - only in Make or n8n | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | No | No | Yes - daily to monthly |
| Workflow reports | No | No | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | No | No | Yes |
| Native OS notifications | No - mobile app push only | No | Yes - Windows and macOS |
| Customized notifications with severity thresholds | No | Not published | Yes - per project |
| Email digest | Yes - scheduled reports | Not published | Yes |
| Teams & workspaces | |||
| Seats included | 1 / 3 | Not published - invite by team | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | From $16/mo | Not published | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes | Yes - prompts split across projects | Yes |
| Per-member usage visibility | Not published | Not published | Yes |
| Multi-project workspaces | Yes | Yes - domains within a team | Yes |
| Projects included | 10 / 30; 3–10 standalone | 1 site on $59; unlimited above | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Not published | Not published | Yes |
| Per-project API keys | No - account-level | Partial - scoped to team + domains | Yes - rotatable |
| SSO / SAML | Not published - Enterprise | Not published | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | Yes - +$69/mo add-on | Not published | Yes - visibility report and audit |
| Custom logo, color and link | Yes - plus custom domain | Not published | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | No - add-on, not a tier | Yes - custom pricing, no fixed price | Yes - four tiers |
| Client sub-accounts | Yes - 10 client seats | Yes - separate teams or domains | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | Yes | No | Yes - OAuth, credentials stay on device |
| Google Analytics | Yes - GA4, plus Matomo | Yes - GA4 read-only, $189+ | Roadmap |
| MCP connector support | Yes - own server, all plans | Yes - read-only, $189+ | Partial - Webflow connects over MCP |
| Public API | Yes - credits on all plans | Yes - read-only, $189+ | No - project keys for own plugins only |
| Slack | No - only via Make or Zapier | Partial - support channel only | No |
| Zapier | Partial - lead capture only | No - no webhooks | No |
| Custom connection support | Yes - API, n8n, Make | Enterprise only | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | 10 | 1 (English) | 6 |
| Troubleshooting and recovery tools | No | Partial - docs only | Yes |
| In-app help agent | Partial - live chat with support | Partial - chatbot on docs site | Yes |
| Done-for-you service available | No - partner agency catalog | Yes - in-house AI SEO agency | Yes |
| Team | |||
| Founders have SEO backgrounds | Yes. | Yes. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
SE Ranking suits teams that need a browser-based SEO suite, API access, and established agency features such as client sub-accounts. AIclicks may suit teams focused on AI visibility tracking with publishing across WordPress, Webflow, Framer, and Shopify. Both tools track AI search results and surface citation and competitor data.
Hi, Moose fits buyers who want to take the next step after tracking. It covers the full track, fix, verify, and deploy loop. The desktop app tracks 10 engines, including ChatGPT, Claude, Gemini, Grok, Bing Copilot, DeepSeek, Meta AI, Google AI Mode, Google AI Overviews, and Perplexity. It also captures five engines locally, supports unlimited local daily visibility runs, and includes a free-forever plan with no card required.
The cost model gives small teams more control. Paid plans start at $39 per month with BYOK or $79 per month with AI included. Hi, Moose supports OpenRouter keys, so users can run with $0 AI cost to the vendor. It shows usage through AI credits, a published rate card, a usage percentage, reset date, and pace warnings.
Hi, Moose also goes beyond visibility reporting with page-level AEO audits across nine scored categories. It provides evidence tiers, element-level rewrite suggestions, a second-model QA pass, baseline comparisons, and approval gates before publishing. WordPress users can preview targeted edits, use staging, promote changes to production, and roll them back. The tool also supports Webflow and Grav.
For teams that need a cloud-only platform, a public API, or client logins, SE Ranking may be the better fit. For buyers who want a local-first AEO platform that combines AI visibility tracking, audits, controlled publishing, and flexible AI costs, Hi, Moose offers the more complete option.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.
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