AI visibility tools, head to head
SE Ranking vs Bluefish AI
Pricing, features and differences, researched August 2026.
SE Ranking and Bluefish AI both help teams measure visibility in AI-driven search, but they start from different needs. SE Ranking combines AI search tracking with established SEO tools for keyword research, rank tracking, site audits, backlinks, content optimization, and reporting. Bluefish AI focuses on how AI systems represent large brands across search, content, and commerce. Teams may compare them when AI Overviews, ChatGPT, Gemini, Claude, or Perplexity have become part of their search strategy. An agency or SEO team may want to add AI visibility tracking without replacing its wider SEO workflow. An enterprise brand team may need deeper controls for brand accuracy, GEO optimization, and agentic commerce. The main differences fall into platform scope, target customer, AI visibility features, SEO workflow depth, reporting and client management, and commerce capabilities. Price, team size, and the systems each team already uses can also shape the choice.
At a glance
SE Ranking
Pick it if you want rank tracking and AI answers on one bill, keeping in mind the AI side runs one check per engine.
- Entry price
- $129/mo suite; $99/mo standalone
- Tracked prompts
- 100–250 daily; 1 check per engine
- Free trial
- 14 days; 10 days standalone
Bluefish AI
Pick it if you can run an enterprise procurement cycle, because nothing is published: no price, no prompt count, and access is a closed pilot.
- Entry price
- Not published - quote only
- Tracked prompts
- Not published
- Free trial
- None - closed pilot only
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
The row SEOs read first
Founders have SEO backgrounds?
A tool built by people who have done the work makes different choices.
Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | SE Ranking | Bluefish AI | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | No - 14-day trial | No | Yes - free forever, no card |
| Free daily visibility runs, no cap | No - 5 free checks/day on their site | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 5 - free web tool only, no account data | 0 | 5 |
| Entry paid price | $129/mo suite; $99/mo standalone | Not published - quote only | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Yes - 20% | Not published | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Limit tiers + per-check add-on | Custom contract; per brand and seat | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | Partial - 1 check = 1 prompt × 1 engine | No - no published unit | Yes - AI credits, published rate card |
| In-app usage dashboard | Partial - plan limit counters | Not published | Yes - % used, reset date, pace warning |
| Agency / reseller tier | Add-on, +$69/mo | No | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Yes | No | Yes |
| Annual contract required | No - but add-ons are annual only | Not published - annual reported | No |
| Free trial length | 14 days; 10 days standalone | None - closed pilot only | n/a - free plan, no expiry |
| Paid plans pricing range | $129–$279/mo + add-ons | Not published; $150k–$500k/yr estimated | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No - iOS/Android apps only | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | CSV + API anytime | Not published - export tier-gated | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | Not published | Not certified - audit in progress | Pending |
| ISO certification | Not published | Not published | No |
| Local backup and restore | No | No | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 5 - all on every plan | 5 named; plus Amazon Rufus | 10; 5 of them also collected locally |
| Real consumer-surface capture | Yes - UI queries, not APIs | Not published | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes | Yes | Yes |
| Claude | No | Yes - depth questioned in reviews | Yes |
| Gemini | Yes | Partial - named only as "Google AI" | Yes |
| Google AI Mode | Yes | Not published | Yes |
| Google AI Overviews | Yes | Yes | Yes |
| Grok | No | No | Yes |
| Bing Copilot | No | Third-party reports only | Yes |
| DeepSeek | No | No | Yes |
| Meta AI | No | Named in 2025, not since | Yes |
| Tracked prompts included | 100–250 daily; 1 check per engine | Not published | No hard limit on any plan |
| Samples per prompt configurable | No | Not published | Yes |
| Run cadence options | Daily; weekly in standalone tool | Not published - daily reported | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Not published | Not published | Yes |
| Instant one-off check | Yes - free web tool, 5/day | No - no free tool | Yes |
| Prompt manager | Yes - groups, CSV import | Yes - you supply the prompts | Yes |
| Branded vs non-branded classification | Not published | Not published | Yes |
| Prompt categories and topics | Yes - groups and topics | Yes - topics and audience segments | Yes |
| Per-prompt model selection | Partial - engines set per prompt set | Not published | Yes |
| Brand name variant support | Partial - aliases in standalone tool | Not published | Yes - secondary brand terms |
| Brand multi-domain support | Partial - one site per project | Not published - priced per brand | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | No | No | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Partial - topics and untracked AIO keywords | Partial - method not published | Yes |
| Perplexity | Yes | Yes | Yes |
| Scoring & analysis | |||
| Mention detection | Yes - linked and unlinked | Yes | Yes |
| Citation detection | Yes | Yes - source-level scoring | Yes - domain and page level |
| Sentiment scoring | Partial - standalone tool only | Yes | Yes |
| Average position / rank | Yes | Yes | Yes |
| Share of Voice | Yes | Yes | Yes |
| Share of Mentions | Yes | Yes | Yes |
| Share of Citations | Partial - source frequency by domain | Yes | Yes |
| Narrative drift detection | No | Yes - narrative tracking | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | No | Yes - claims vs first-party facts | Yes |
| Untracked brand extraction | Yes | Not published | Yes - with sentiment and average rank |
| Cited source categorization | Yes - media, blogs, forums | Partial - owned vs earned grouping | Yes - 8 source types |
| Topic-level breakdown | Yes | Yes | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes | Yes | Yes - or promote any brand seen in results |
| Competitors included | 5–15 domains | Not published | 15 |
| Visibility gap analysis | Yes - sources citing rivals, not you | Yes - narrative and source gaps | Yes |
| ChatGPT fan-out capture | No | Not published | Yes |
| AI Mode grounding queries capture | No | No | Yes - the live grounding searches |
| Bing Index probe | No | No | Yes |
| AI crawler access check | No | No | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes | Yes | Yes |
| AI-written narrative summary | Partial - templated insight cards | Not published | Yes |
| Data export | Yes - CSV, API, Looker Studio | Partial - CSV and API, tier-gated | Yes - CSV |
| Branded PDF report | Yes - +$69/mo add-on | No | Yes |
| Scheduled email reports | Yes | Partial - ranked alerts | Yes - paid, per-user opt-in |
| Action log with export | Partial - task manager only | No | Yes - CSV on paid managed plans |
| Historical data retention | 6 months; all time at $279 | Not published | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | Partial - no page-level AI audit step | No - no page fix or deploy step | Yes |
| Page-level AEO audit | No - technical SEO audit only | No | Yes |
| Scored categories | 0 for AI readiness | 0 | 9 |
| Retrieval-readiness scoring | No | No | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | No | No - impact ranking only | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | No - editor-level guidance | No - content guidance only | Yes - element, character budget, before and after |
| Second-model QA pass | No - human review | No - human review | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | No | No | Yes - full-page screenshot, JavaScript off |
| Audit input sources | n/a - no AI page audit | n/a - no page audit | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Partial - trend charts only | Partial - campaign-level measurement | Yes - compares against the baseline |
| Recommendation status tracking | Partial - task manager | Partial - ranked recommendation queue | Yes - planned, staged, completed |
| Visibility data sets page priority | Partial - page and source reports | Yes - source impact scoring | Yes - defend, recover, convert, earn |
| Search Console sets page priority | Partial - GSC data in platform | No | Yes - protect, balanced or expand |
| Branded audit PDF | n/a - no AI page audit | n/a - no page audit | Yes |
| CMS integration & publishing | |||
| WordPress | Yes - publishes articles | No | Yes - official plugin, production and staging |
| Webflow | No | No | Yes - OAuth MCP, pages and collection items |
| Framer | No | No | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No | No - product feeds, not the CMS | On roadmap |
| Surgical element-level edits to live page | No - whole article only | No | Yes |
| Preview before applying | Partial - set status on export | No | Yes |
| Staging environment support | No | No | Yes - WordPress, with promote to production |
| One-click rollback | No | No | Yes - WordPress |
| Patch history per site | No | No | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | No | No | Yes - FAQPage schema |
| Publish approval gate | Manual export only | n/a - never publishes to your site | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | No | No - despite the naming | Yes - plans and executes against the live web |
| Fixed-workflow automation only | Only via Make, n8n, Zapier | No workflow builder either | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | No | Yes |
| Steer agent while running | No | No | Yes - talk to any agent mid-job |
| Background execution | No | No | Yes - with notify on completion |
| Approval gate before real-world actions | n/a - takes no actions | n/a - takes no actions | Yes |
| Long-running deep work jobs | No | No | Yes |
| Scheduled agent jobs | No - scheduled crawls and reports only | No - scheduled prompt runs only | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | No | No | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Partial - cached answer copies | Partial - stored AI responses | Yes - screenshots and captured proof |
| Searchable job history | No | No | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | No - data exposed to outside assistants via MCP | No | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | n/a | n/a | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | No | No | Yes - semantic search over past chats |
| Live web search | No | No | Yes |
| Fetch and read URLs | No | Partial - ingests your own content | Yes |
| Semantic search over your own site | No | No | Yes - on-device index |
| Topic coverage check | Partial - prompt and source gap reports | Partial - narrative gap reports | Yes - covered, partial or not covered |
| File attachments | No | Partial - brand documents ingested | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | No | No | Yes - plus 6 presets |
| Image generation | No | No | Yes |
| Content generation | |||
| Research-backed briefs | Yes - SERP-driven | No | Yes |
| Live SERP / PAA research | Yes | No | Yes - plus related searches and AI search snapshots |
| Full draft generation | Yes - 25–50 articles/mo | No | Yes |
| Brand voice grounding | Partial - 10 tone presets | Partial - brand facts, no generation | Yes |
| Brand truth profile | No - brand name and aliases only | Yes - verified brand fact library | Yes |
| Internal linking placement | No | No | Yes |
| Featured image generation | Not published | No | Yes |
| FAQ generation with schema export | Partial - FAQ text, no schema | No | Yes - HTML and JSON-LD |
| Key points extraction | No | No | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | Yes - article list | No | Yes |
| Export formats | WordPress, Google Docs; CSV data | CSV, API | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | Yes - editor | No | Yes |
| Deploy directly to CMS | Partial - WordPress only | No | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | Yes - crawler and sitemap | No | Yes |
| Scheduled full-site crawl | Yes - 250k–2M pages/mo | No | Yes - weekly or on demand |
| Monitored page management | Yes | Partial - content you submit, not crawled | Yes |
| Batched change digests | Partial - page change alerts, $279 | No | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Partial - page change monitoring | No | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No | No - structured brand data only | Yes |
| Inferred relationships | No | No | Yes |
| Salience scoring | No | No | Yes |
| Graph readable by AI agent | No | Partial - brand data sent to LLM providers | Yes |
| Graph export | No | No | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | No - external tools only | Partial - risk and inaccuracy alerts | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | No | No | Yes - detect, locate, audit, stage a fix |
| Conditional branching | No - only in Make or n8n | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | No | No | Yes - daily to monthly |
| Workflow reports | No | Partial - daily ranked recommendations | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | No | Partial - notification feed | Yes |
| Native OS notifications | No - mobile app push only | No | Yes - Windows and macOS |
| Customized notifications with severity thresholds | No | Partial - severity-scored, not user-set | Yes - per project |
| Email digest | Yes - scheduled reports | Not published | Yes |
| Teams & workspaces | |||
| Seats included | 1 / 3 | Not published - per seat | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | From $16/mo | Not published | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes | n/a - no published allowance | Yes |
| Per-member usage visibility | Not published | Not published | Yes |
| Multi-project workspaces | Yes | Partial - per brand, priced separately | Yes |
| Projects included | 10 / 30; 3–10 standalone | Not published - priced per brand | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Not published | Not published | Yes |
| Per-project API keys | No - account-level | Not published | Yes - rotatable |
| SSO / SAML | Not published - Enterprise | Partial - Google Workspace reported | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | Yes - +$69/mo add-on | No | Yes - visibility report and audit |
| Custom logo, color and link | Yes - plus custom domain | No | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | No - add-on, not a tier | No | Yes - four tiers |
| Client sub-accounts | Yes - 10 client seats | No | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | Yes | Not published | Yes - OAuth, credentials stay on device |
| Google Analytics | Yes - GA4, plus Matomo | Not published - GA4 reported | Roadmap |
| MCP connector support | Yes - own server, all plans | No | Partial - Webflow connects over MCP |
| Public API | Yes - credits on all plans | Partial - no public docs, tier-gated | No - project keys for own plugins only |
| Slack | No - only via Make or Zapier | Not published - reported | No |
| Zapier | Partial - lead capture only | No | No |
| Custom connection support | Yes - API, n8n, Make | Partial - brand data feeds, undocumented | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | 10 | 1 (English) | 6 |
| Troubleshooting and recovery tools | No | No | Yes |
| In-app help agent | Partial - live chat with support | No | Yes |
| Done-for-you service available | No - partner agency catalog | Yes - managed onboarding and advisory | Yes |
| Team | |||
| Founders have SEO backgrounds | Yes. | No. Founders Alex Sherman, Jing Feng and Andrei Dunca, backgrounds are in advertising technology at PromoteIQ and LiveRail. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
SE Ranking remains a strong choice for teams that need a broad, browser-based SEO suite. It covers traditional rank tracking, site audits, backlink research, API access, and client sub-accounts. Agencies that already rely on its reporting stack or need Google Analytics, Matomo, Make, n8n, or Zapier connections may prefer it.
Bluefish AI fits enterprise teams that want managed onboarding, advisory support, and brand-accuracy monitoring. Its narrative tracking and claims-versus-first-party-facts scoring can suit large brands with formal governance needs. Its pricing, usage model, export terms, and several product details are not published, which can make evaluation harder for smaller teams.
Hi, Moose fits teams that need to track AI visibility and then act on what they find. It tracks 10 engines, including ChatGPT, Claude, Gemini, Google AI Mode, Grok, Bing Copilot, DeepSeek, Meta AI, Perplexity, and Google AI Overviews. It also captures AI Mode grounding queries and ChatGPT fan-out data, then connects visibility findings to page-level AEO audits, rewrite suggestions, verification re-runs, and approved CMS updates.
The cost model also gives smaller teams more control. Hi, Moose offers a free plan with no card required, unlimited local daily visibility runs, and five engines available to run daily. Paid plans start at $39 per month with an OpenRouter key, while managed plans start at $79 per month. The product publishes AI credit rates, shows usage, reset dates, and pace warnings in the app, and lets teams run local models with no AI cost to Hi, Moose.
Its desktop design changes how teams handle data and access. Hi, Moose stores data in a local database on the user’s device, supports full local backup and restore, and offers on-device AI inference with three local model sizes. Engine checks still need the web, but stored data and local models can work offline. Teams that require a browser-only tool or a public API should factor in that Hi, Moose does not offer either.
For SEO managers and agencies focused on AI search, Hi, Moose provides a practical track-to-action workflow. It can identify visibility gaps, audit a page against nine AEO categories, stage element-level changes, and compare verification results with the baseline. WordPress users can preview changes, use staging, promote approved patches to production, and roll them back. Webflow and Grav integrations add publishing options, though teams that need Shopify or Framer support need to wait for the roadmap.
Hi, Moose will not replace every part of SE Ranking’s traditional SEO suite, and it does not offer Bluefish AI’s enterprise-led service model. But teams that want transparent pricing, local data control, broad AI engine coverage, and a direct path from AI visibility data to reviewed site changes have a clearer fit with Hi, Moose.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.
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