AI visibility tools, head to head
SE Ranking vs PromptWatch
Pricing, features and differences, researched August 2026.
SE Ranking and PromptWatch both help teams measure search visibility, but they focus on different parts of the job. SE Ranking covers core SEO work, including keyword research, rank tracking, site audits, backlink research, content optimization, and client reporting. PromptWatch focuses on how AI search tools mention, cite, and describe a brand. Teams may weigh them against each other when AI search visibility becomes part of an existing SEO program. An agency may need to decide whether an all-in-one SEO platform with AI visibility tracking covers its needs, or whether it needs a dedicated tool for deeper prompt, citation, sentiment, and share-of-voice analysis. The main differences fall under platform scope, AI search data, content support, reporting needs, and intended users. SE Ranking suits teams that want traditional SEO tools and agency features in one platform. PromptWatch suits brands and agencies that want to study AI-generated answers, identify cited sources, and use content agents to improve their chances of earning AI citations.
At a glance
SE Ranking
Pick it if you want rank tracking and AI answers on one bill, keeping in mind the AI side runs one check per engine.
- Entry price
- $129/mo suite; $99/mo standalone
- Tracked prompts
- 100–250 daily; 1 check per engine
- Free trial
- 14 days; 10 days standalone
PromptWatch
Pick it if you want agency tiers alongside monitoring, though plans cap you at 4 of its 11 engines and drafts start at $245.
- Entry price
- $95/mo
- Tracked prompts
- 50–350
- Free trial
- 7 days
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
The row SEOs read first
Founders have SEO backgrounds?
A tool built by people who have done the work makes different choices.
Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | SE Ranking | PromptWatch | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | No - 14-day trial | Yes - free limited tier | Yes - free forever, no card |
| Free daily visibility runs, no cap | No - 5 free checks/day on their site | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 5 - free web tool only, no account data | No | 5 |
| Entry paid price | $129/mo suite; $99/mo standalone | $95/mo | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Yes - 20% | Yes (~2 months free) | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Limit tiers + per-check add-on | Per prompt + agent credits | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | Partial - 1 check = 1 prompt × 1 engine | Partial - credits meter agents only | Yes - AI credits, published rate card |
| In-app usage dashboard | Partial - plan limit counters | Yes | Yes - % used, reset date, pace warning |
| Agency / reseller tier | Add-on, +$69/mo | Yes - 3 tiers | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Yes | Yes | Yes |
| Annual contract required | No - but add-ons are annual only | No | No |
| Free trial length | 14 days; 10 days standalone | 7 days | n/a - free plan, no expiry |
| Paid plans pricing range | $129–$279/mo + add-ons | $95–$579/mo + custom | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No - iOS/Android apps only | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | CSV + API anytime | CSV/XLSX/API anytime | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | Not published | Not published | Pending |
| ISO certification | Not published | Not published | No |
| Local backup and restore | No | No | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 5 - all on every plan | 11 listed; max 4 per plan | 10; 5 of them also collected locally |
| Real consumer-surface capture | Yes - UI queries, not APIs | Yes - LLM UI scraping | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes | Yes | Yes |
| Claude | No | Yes | Yes |
| Gemini | Yes | Yes | Yes |
| Google AI Mode | Yes | Yes | Yes |
| Google AI Overviews | Yes | Yes | Yes |
| Grok | No | Yes | Yes |
| Bing Copilot | No | No - referral tracking only | Yes |
| DeepSeek | No | Yes | Yes |
| Meta AI | No | Yes | Yes |
| Tracked prompts included | 100–250 daily; 1 check per engine | 50–350 | No hard limit on any plan |
| Samples per prompt configurable | No | No - response cap by plan | Yes |
| Run cadence options | Daily; weekly in standalone tool | Daily | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Not published | Not published | Yes |
| Instant one-off check | Yes - free web tool, 5/day | Limited free brand report | Yes |
| Prompt manager | Yes - groups, CSV import | Yes | Yes |
| Branded vs non-branded classification | Not published | Yes | Yes |
| Prompt categories and topics | Yes - groups and topics | Yes | Yes |
| Per-prompt model selection | Partial - engines set per prompt set | No - set per monitor | Yes |
| Brand name variant support | Partial - aliases in standalone tool | Yes | Yes - secondary brand terms |
| Brand multi-domain support | Partial - one site per project | Partial - 1 site per project | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | No | Yes | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Partial - topics and untracked AIO keywords | Yes | Yes |
| Perplexity | Yes | Yes | Yes |
| Scoring & analysis | |||
| Mention detection | Yes - linked and unlinked | Yes | Yes |
| Citation detection | Yes | Yes | Yes - domain and page level |
| Sentiment scoring | Partial - standalone tool only | Yes | Yes |
| Average position / rank | Yes | Yes | Yes |
| Share of Voice | Yes | Yes | Yes |
| Share of Mentions | Yes | Yes | Yes |
| Share of Citations | Partial - source frequency by domain | Yes | Yes |
| Narrative drift detection | No | Partial - sentiment only | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | No | No | Yes |
| Untracked brand extraction | Yes | Yes | Yes - with sentiment and average rank |
| Cited source categorization | Yes - media, blogs, forums | Yes | Yes - 8 source types |
| Topic-level breakdown | Yes | Yes | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes | Yes | Yes - or promote any brand seen in results |
| Competitors included | 5–15 domains | Not published | 15 |
| Visibility gap analysis | Yes - sources citing rivals, not you | Yes | Yes |
| ChatGPT fan-out capture | No | Yes | Yes |
| AI Mode grounding queries capture | No | No | Yes - the live grounding searches |
| Bing Index probe | No | No | Yes |
| AI crawler access check | No | Yes | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes | Yes | Yes |
| AI-written narrative summary | Partial - templated insight cards | Yes | Yes |
| Data export | Yes - CSV, API, Looker Studio | Yes - CSV, XLSX, API | Yes - CSV |
| Branded PDF report | Yes - +$69/mo add-on | No - PDF export, no branding | Yes |
| Scheduled email reports | Yes | Yes | Yes - paid, per-user opt-in |
| Action log with export | Partial - task manager only | Partial - task board only | Yes - CSV on paid managed plans |
| Historical data retention | 6 months; all time at $279 | Not published | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | Partial - no page-level AI audit step | Partial - no page audit step | Yes |
| Page-level AEO audit | No - technical SEO audit only | No - limited free tool only | Yes |
| Scored categories | 0 for AI readiness | 0 | 9 |
| Retrieval-readiness scoring | No | No | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | No | No | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | No - editor-level guidance | No - page-level rewrite | Yes - element, character budget, before and after |
| Second-model QA pass | No - human review | No - human review | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | No | No | Yes - full-page screenshot, JavaScript off |
| Audit input sources | n/a - no AI page audit | n/a | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Partial - trend charts only | Partial - re-run gap analysis | Yes - compares against the baseline |
| Recommendation status tracking | Partial - task manager | Yes | Yes - planned, staged, completed |
| Visibility data sets page priority | Partial - page and source reports | Yes | Yes - defend, recover, convert, earn |
| Search Console sets page priority | Partial - GSC data in platform | Partial | Yes - protect, balanced or expand |
| Branded audit PDF | n/a - no AI page audit | No | Yes |
| CMS integration & publishing | |||
| WordPress | Yes - publishes articles | Yes - $245+ tiers | Yes - official plugin, production and staging |
| Webflow | No | Yes - $245+ tiers | Yes - OAuth MCP, pages and collection items |
| Framer | No | Yes - $245+ tiers | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No | No | On roadmap |
| Surgical element-level edits to live page | No - whole article only | No - publishes whole article | Yes |
| Preview before applying | Partial - set status on export | Yes - $245+ tiers | Yes |
| Staging environment support | No | No - lands as CMS draft | Yes - WordPress, with promote to production |
| One-click rollback | No | No | Yes - WordPress |
| Patch history per site | No | No | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | No | Not published | Yes - FAQPage schema |
| Publish approval gate | Manual export only | Yes - $245+ tiers | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | No | Partial - chat agent only | Yes - plans and executes against the live web |
| Fixed-workflow automation only | Only via Make, n8n, Zapier | Content runs on a schedule | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No - credit-metered | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | No | Yes |
| Steer agent while running | No | No | Yes - talk to any agent mid-job |
| Background execution | No | Yes | Yes - with notify on completion |
| Approval gate before real-world actions | n/a - takes no actions | Yes - $245+ tiers | Yes |
| Long-running deep work jobs | No | No | Yes |
| Scheduled agent jobs | No - scheduled crawls and reports only | Yes | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | No | Yes - 5–10 articles/mo, $245+ | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Partial - cached answer copies | No | Yes - screenshots and captured proof |
| Searchable job history | No | Partial - run history | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | No - data exposed to outside assistants via MCP | Yes | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | n/a | Not disclosed | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | No | Partial - archived chats | Yes - semantic search over past chats |
| Live web search | No | Not published | Yes |
| Fetch and read URLs | No | Partial - your own pages | Yes |
| Semantic search over your own site | No | Partial - sitemap only | Yes - on-device index |
| Topic coverage check | Partial - prompt and source gap reports | Yes | Yes - covered, partial or not covered |
| File attachments | No | Partial - knowledge base docs | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | No | Partial - preset skills | Yes - plus 6 presets |
| Image generation | No | Yes | Yes |
| Content generation | |||
| Research-backed briefs | Yes - SERP-driven | Yes | Yes |
| Live SERP / PAA research | Yes | Yes | Yes - plus related searches and AI search snapshots |
| Full draft generation | Yes - 25–50 articles/mo | Yes - $245+ tiers | Yes |
| Brand voice grounding | Partial - 10 tone presets | Yes | Yes |
| Brand truth profile | No - brand name and aliases only | Partial - brand fields only | Yes |
| Internal linking placement | No | Yes | Yes |
| Featured image generation | Not published | Yes | Yes |
| FAQ generation with schema export | Partial - FAQ text, no schema | Not published | Yes - HTML and JSON-LD |
| Key points extraction | No | No | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | Yes - article list | Yes | Yes |
| Export formats | WordPress, Google Docs; CSV data | MD, HTML, PDF, CSV, XLSX | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | Yes - editor | Yes | Yes |
| Deploy directly to CMS | Partial - WordPress only | Yes | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | Yes - crawler and sitemap | Yes - sitemap only | Yes |
| Scheduled full-site crawl | Yes - 250k–2M pages/mo | Partial - sitemap, not full crawl | Yes - weekly or on demand |
| Monitored page management | Yes | Yes | Yes |
| Batched change digests | Partial - page change alerts, $279 | No | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Partial - page change monitoring | Partial - citation decay | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No | No | Yes |
| Inferred relationships | No | No | Yes |
| Salience scoring | No | No | Yes |
| Graph readable by AI agent | No | No | Yes |
| Graph export | No | No | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | No - external tools only | No | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | No | Partial - task templates | Yes - detect, locate, audit, stage a fix |
| Conditional branching | No - only in Make or n8n | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | No | Yes - $245+ tiers | Yes - daily to monthly |
| Workflow reports | No | Yes | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | No | Partial - task board only | Yes |
| Native OS notifications | No - mobile app push only | No | Yes - Windows and macOS |
| Customized notifications with severity thresholds | No | No | Yes - per project |
| Email digest | Yes - scheduled reports | Yes | Yes |
| Teams & workspaces | |||
| Seats included | 1 / 3 | 1 / 2 / 5; 10 agency | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | From $16/mo | Not published - upgrade tier | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes | Yes | Yes |
| Per-member usage visibility | Not published | Partial - per-project only | Yes |
| Multi-project workspaces | Yes | Yes | Yes |
| Projects included | 10 / 30; 3–10 standalone | 1 / 2 / 5; unlimited agency | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Not published | Partial - restore deleted | Yes |
| Per-project API keys | No - account-level | No - org-level keys | Yes - rotatable |
| SSO / SAML | Not published - Enterprise | Enterprise only | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | Yes - +$69/mo add-on | No | Yes - visibility report and audit |
| Custom logo, color and link | Yes - plus custom domain | Partial - dashboard only, agency tiers | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | No - add-on, not a tier | Yes - 3 tiers | Yes - four tiers |
| Client sub-accounts | Yes - 10 client seats | No - projects + guest seats | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | Yes | Yes | Yes - OAuth, credentials stay on device |
| Google Analytics | Yes - GA4, plus Matomo | No | Roadmap |
| MCP connector support | Yes - own server, all plans | Yes | Partial - Webflow connects over MCP |
| Public API | Yes - credits on all plans | Yes | No - project keys for own plugins only |
| Slack | No - only via Make or Zapier | Yes | No |
| Zapier | Partial - lead capture only | No | No |
| Custom connection support | Yes - API, n8n, Make | Partial - logs only | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | 10 | 1 (English) | 6 |
| Troubleshooting and recovery tools | No | No - status page only | Yes |
| In-app help agent | Partial - live chat with support | Yes | Yes |
| Done-for-you service available | No - partner agency catalog | Yes | Yes |
| Team | |||
| Founders have SEO backgrounds | Yes. | No. Founded in 2025 by Gijs de Groot and Klaas Foppen, who met building Sparkbase, an AI sales tool; de Groot's background is in financial economics and sales. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
SE Ranking suits teams that need a broad, browser-based SEO suite with rank tracking, backlink research, a public API, and established client management. PromptWatch suits teams that prefer a cloud platform with AI visibility tracking, Slack support, and scheduled content work. Both tools track key AI search surfaces, but their plans limit prompts, engines, or credits in different ways.
Hi, Moose fits teams that want to track AI visibility and act on the findings in one tool. It supports 10 engines, including ChatGPT, Claude, Gemini, Grok, Bing Copilot, Google AI Mode, and AI Overviews. Users can run five engines locally without an API, schedule checks from multiple times per day to monthly, and set samples per prompt. The free plan requires no card and includes unlimited local daily visibility runs.
Cost and data control also set Hi, Moose apart. Plans start at $39 per month with an OpenRouter key, or $79 per month with AI included. Teams can use local models and run with no AI cost to Hi, Moose. The desktop app stores data in a local database, supports Windows and macOS, and lets users export a full backup file. That model will not suit teams that need a browser-only app, but it gives privacy-conscious teams direct control over their data.
Hi, Moose also covers the work after tracking. It runs page-level AEO audits across nine scored categories, captures Google AI Mode grounding queries, gives element-level rewrite suggestions, and compares verification runs against a baseline. Users can stage and approve changes before publishing. Its WordPress integration supports staging, one-click rollback, patch history, and element-level edits. For marketers and agencies that need a practical AEO workflow from visibility checks through approved fixes, Hi, Moose provides broader action tools at a lower entry price than either alternative.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.
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