AI visibility tools, head to head
SE Ranking vs Qwairy
Pricing, features and differences, researched August 2026.
SE Ranking and Qwairy both help teams measure visibility beyond standard Google results, but they serve different starting points. SE Ranking offers a broad SEO toolkit that includes rank tracking, keyword research, site audits, backlink research, content optimization, reporting, and agency features. Qwairy focuses on how AI search tools mention, cite, and describe a brand across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Teams often weigh these platforms when they need to decide whether to add AI search tracking to an established SEO workflow or use a platform built around generative engine optimization. Agencies may also compare them when they want to track client visibility across AI search while keeping reporting and competitor research in one place. The main differences fall under platform scope, AI search coverage, visibility metrics, content recommendations, technical checks, reporting, agency tools, and pricing. SE Ranking may suit teams that need traditional SEO work and AI visibility tracking in the same platform. Qwairy may suit teams that want deeper focus on AI mentions, citations, sentiment, AI traffic, and brand presence in generative search results.
At a glance
SE Ranking
Pick it if you want rank tracking and AI answers on one bill, keeping in mind the AI side runs one check per engine.
- Entry price
- $129/mo suite; $99/mo standalone
- Tracked prompts
- 100–250 daily; 1 check per engine
- Free trial
- 14 days; 10 days standalone
Qwairy
Pick it if you bill in euros, since the entry plan tracks 100 prompts and its assistant is read-only analysis.
- Entry price
- €79/mo; €65/mo annual
- Tracked prompts
- 100 / 300 / 800; unlimited on top tier
- Free trial
- None - free plan instead
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
The row SEOs read first
Founders have SEO backgrounds?
A tool built by people who have done the work makes different choices.
Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | SE Ranking | Qwairy | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | No - 14-day trial | Yes - 120 credits, no card | Yes - free forever, no card |
| Free daily visibility runs, no cap | No - 5 free checks/day on their site | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 5 - free web tool only, no account data | 0 | 5 |
| Entry paid price | $129/mo suite; $99/mo standalone | €79/mo; €65/mo annual | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Yes - 20% | Yes - 2 months free (~17%) | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Limit tiers + per-check add-on | Tiered plans + credits | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | Partial - 1 check = 1 prompt × 1 engine | Yes - credits | Yes - AI credits, published rate card |
| In-app usage dashboard | Partial - plan limit counters | Yes - balance + usage page | Yes - % used, reset date, pace warning |
| Agency / reseller tier | Add-on, +$69/mo | Yes - from €99/mo | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Yes | Yes - 20% for 12 months | Yes |
| Annual contract required | No - but add-ons are annual only | No - monthly available | No |
| Free trial length | 14 days; 10 days standalone | None - free plan instead | n/a - free plan, no expiry |
| Paid plans pricing range | $129–$279/mo + add-ons | €79–€449/mo + custom | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No - iOS/Android apps only | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS, EU hosting | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | CSV + API anytime | Not published - CSV/API while active | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | Not published | Not published | Pending |
| ISO certification | Not published | Not published | No |
| Local backup and restore | No | No - vendor-side only | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 5 - all on every plan | 10 | 10; 5 of them also collected locally |
| Real consumer-surface capture | Yes - UI queries, not APIs | Partial - 7 scraped UIs, rest via API | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes | Yes - UI and API | Yes |
| Claude | No | Yes - API only | Yes |
| Gemini | Yes | Yes - UI and API | Yes |
| Google AI Mode | Yes | Yes | Yes |
| Google AI Overviews | Yes | Yes | Yes |
| Grok | No | Yes - UI and API | Yes |
| Bing Copilot | No | Yes - UI only | Yes |
| DeepSeek | No | Yes - API only | Yes |
| Meta AI | No | No | Yes |
| Tracked prompts included | 100–250 daily; 1 check per engine | 100 / 300 / 800; unlimited on top tier | No hard limit on any plan |
| Samples per prompt configurable | No | Yes - up to 20 per run | Yes |
| Run cadence options | Daily; weekly in standalone tool | Daily, weekly, monthly, manual | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Not published | Yes | Yes |
| Instant one-off check | Yes - free web tool, 5/day | Yes - free public audit tool | Yes |
| Prompt manager | Yes - groups, CSV import | Yes - bulk edit, tags, funnel | Yes |
| Branded vs non-branded classification | Not published | Not published - funnel stages instead | Yes |
| Prompt categories and topics | Yes - groups and topics | Yes - 5 topics max, unlimited tags | Yes |
| Per-prompt model selection | Partial - engines set per prompt set | Partial - per-prompt cadence, models per run | Yes |
| Brand name variant support | Partial - aliases in standalone tool | Not published | Yes - secondary brand terms |
| Brand multi-domain support | Partial - one site per project | Partial - one domain per workspace | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | No | Yes | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Partial - topics and untracked AIO keywords | Yes | Yes |
| Perplexity | Yes | Yes - UI and API | Yes |
| Scoring & analysis | |||
| Mention detection | Yes - linked and unlinked | Yes | Yes |
| Citation detection | Yes | Yes | Yes - domain and page level |
| Sentiment scoring | Partial - standalone tool only | Yes - 0–100 plus label | Yes |
| Average position / rank | Yes | Yes | Yes |
| Share of Voice | Yes | Yes | Yes |
| Share of Mentions | Yes | Yes - mention rate | Yes |
| Share of Citations | Partial - source frequency by domain | Yes - citation rate | Yes |
| Narrative drift detection | No | Yes - monthly perception snapshots | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | No | Yes - private beta, Growth+ | Yes |
| Untracked brand extraction | Yes | Yes - auto competitor detection | Yes - with sentiment and average rank |
| Cited source categorization | Yes - media, blogs, forums | Yes - type, authority, social/shopping/local | Yes - 8 source types |
| Topic-level breakdown | Yes | Yes | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes | Yes | Yes - or promote any brand seen in results |
| Competitors included | 5–15 domains | Auto-detected, uncapped; 10 in compare view | 15 |
| Visibility gap analysis | Yes - sources citing rivals, not you | Yes | Yes |
| ChatGPT fan-out capture | No | Yes | Yes |
| AI Mode grounding queries capture | No | Not published | Yes - the live grounding searches |
| Bing Index probe | No | Partial - Bing Webmaster Tools connection | Yes |
| AI crawler access check | No | Yes - 63 crawlers vs robots.txt | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes | Yes | Yes |
| AI-written narrative summary | Partial - templated insight cards | Yes - weekly email and assistant | Yes |
| Data export | Yes - CSV, API, Looker Studio | Yes - CSV, API, Looker Studio | Yes - CSV |
| Branded PDF report | Yes - +$69/mo add-on | Partial - branding on Enterprise/Agency Custom | Yes |
| Scheduled email reports | Yes | Partial - weekly only, no cadence choice | Yes - paid, per-user opt-in |
| Action log with export | Partial - task manager only | Yes - action history via API | Yes - CSV on paid managed plans |
| Historical data retention | 6 months; all time at $279 | Not published - 90-day default range | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | Partial - no page-level AI audit step | Partial - no deploy step | Yes |
| Page-level AEO audit | No - technical SEO audit only | Yes | Yes |
| Scored categories | 0 for AI readiness | 4 | 9 |
| Retrieval-readiness scoring | No | Yes - AEO score plus crawler access | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | No | Yes - tier, score, raw signals | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | No - editor-level guidance | Partial - issue list, not rewrites | Yes - element, character budget, before and after |
| Second-model QA pass | No - human review | No | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | No | No | Yes - full-page screenshot, JavaScript off |
| Audit input sources | n/a - no AI page audit | Sitemap pages, robots.txt, llms.txt | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Partial - trend charts only | Yes - 90-day re-measure after completion | Yes - compares against the baseline |
| Recommendation status tracking | Partial - task manager | Yes - accept, start, done, decline | Yes - planned, staged, completed |
| Visibility data sets page priority | Partial - page and source reports | Yes | Yes - defend, recover, convert, earn |
| Search Console sets page priority | Partial - GSC data in platform | Yes | Yes - protect, balanced or expand |
| Branded audit PDF | n/a - no AI page audit | Partial - branding on Enterprise/Agency Custom | Yes |
| CMS integration & publishing | |||
| WordPress | Yes - publishes articles | Crawler log forwarding only, no publishing | Yes - official plugin, production and staging |
| Webflow | No | No | Yes - OAuth MCP, pages and collection items |
| Framer | No | No | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No | No | On roadmap |
| Surgical element-level edits to live page | No - whole article only | No | Yes |
| Preview before applying | Partial - set status on export | No | Yes |
| Staging environment support | No | No | Yes - WordPress, with promote to production |
| One-click rollback | No | No | Yes - WordPress |
| Patch history per site | No | No | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | No | No - generates snippet to paste | Yes - FAQPage schema |
| Publish approval gate | Manual export only | No | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | No | No - read-only analysis assistant | Yes - plans and executes against the live web |
| Fixed-workflow automation only | Only via Make, n8n, Zapier | Yes - scheduled runs and detectors | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | No | Yes |
| Steer agent while running | No | No | Yes - talk to any agent mid-job |
| Background execution | No | No - scheduled monitoring only | Yes - with notify on completion |
| Approval gate before real-world actions | n/a - takes no actions | No - takes no external actions | Yes |
| Long-running deep work jobs | No | No | Yes |
| Scheduled agent jobs | No - scheduled crawls and reports only | No | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | No | Partial - saved articles and exports | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Partial - cached answer copies | Yes - full answers and cited sources | Yes - screenshots and captured proof |
| Searchable job history | No | Partial - audit, export, action history | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | No - data exposed to outside assistants via MCP | Yes - read-only over workspace data | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | n/a | Not published | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | No | Not published | Yes - semantic search over past chats |
| Live web search | No | No | Yes |
| Fetch and read URLs | No | No | Yes |
| Semantic search over your own site | No | No | Yes - on-device index |
| Topic coverage check | Partial - prompt and source gap reports | Yes - coverage metric and gap views | Yes - covered, partial or not covered |
| File attachments | No | No | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | No | No - 36 preset prompt templates | Yes - plus 6 presets |
| Image generation | No | No | Yes |
| Content generation | |||
| Research-backed briefs | Yes - SERP-driven | Yes - 50 credits each | Yes |
| Live SERP / PAA research | Yes | Partial - optional Perplexity research pass | Yes - plus related searches and AI search snapshots |
| Full draft generation | Yes - 25–50 articles/mo | Yes | Yes |
| Brand voice grounding | Partial - 10 tone presets | Partial - audience personas only | Yes |
| Brand truth profile | No - brand name and aliases only | Yes - beta, Growth+ | Yes |
| Internal linking placement | No | Not published | Yes |
| Featured image generation | Not published | No | Yes |
| FAQ generation with schema export | Partial - FAQ text, no schema | Partial - FAQ block plus schema stub | Yes - HTML and JSON-LD |
| Key points extraction | No | Partial - optional summary block | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | Yes - article list | Partial - article list, readable via API | Yes |
| Export formats | WordPress, Google Docs; CSV data | Markdown; CSV for data | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | Yes - editor | Yes - edit outline, regenerate sections | Yes |
| Deploy directly to CMS | Partial - WordPress only | No - pull via API only | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | Yes - crawler and sitemap | Yes - sitemap sync | Yes |
| Scheduled full-site crawl | Yes - 250k–2M pages/mo | Partial - manual sync, per-page audits | Yes - weekly or on demand |
| Monitored page management | Yes | Yes - favorites, filters, re-audit | Yes |
| Batched change digests | Partial - page change alerts, $279 | Partial - weekly email, not page diffs | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Partial - page change monitoring | Partial - freshness in content score | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No | No | Yes |
| Inferred relationships | No | No | Yes |
| Salience scoring | No | No | Yes |
| Graph readable by AI agent | No | No | Yes |
| Graph export | No | No | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | No - external tools only | Not published - weekly report only | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | No | Partial - prioritized plan, executed manually | Yes - detect, locate, audit, stage a fix |
| Conditional branching | No - only in Make or n8n | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | No | No - capacity is a ranking input only | Yes - daily to monthly |
| Workflow reports | No | No | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | No | Partial - action triage queue | Yes |
| Native OS notifications | No - mobile app push only | No - web only | Yes - Windows and macOS |
| Customized notifications with severity thresholds | No | No - single on/off toggle | Yes - per project |
| Email digest | Yes - scheduled reports | Yes - weekly, fixed cadence | Yes |
| Teams & workspaces | |||
| Seats included | 1 / 3 | Unlimited | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | From $16/mo | 0 | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes | Yes - credits pooled | Yes |
| Per-member usage visibility | Not published | Partial - per sub-team, not per person | Yes |
| Multi-project workspaces | Yes | Yes - from €199/mo | Yes |
| Projects included | 10 / 30; 3–10 standalone | 1 / 5 / 20 / unlimited | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Not published | Yes | Yes |
| Per-project API keys | No - account-level | No - team-level keys | Yes - rotatable |
| SSO / SAML | Not published - Enterprise | Enterprise only - OIDC | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | Yes - +$69/mo add-on | Enterprise / Agency Custom | Yes - visibility report and audit |
| Custom logo, color and link | Yes - plus custom domain | Enterprise - logo and custom domain | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | No - add-on, not a tier | Yes - from €99/mo | Yes - four tiers |
| Client sub-accounts | Yes - 10 client seats | Yes - sub-teams and viewer roles | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | Yes | Yes | Yes - OAuth, credentials stay on device |
| Google Analytics | Yes - GA4, plus Matomo | Yes - GA4 plus 5 others | Roadmap |
| MCP connector support | Yes - own server, all plans | Yes - 46 read-only tools | Partial - Webflow connects over MCP |
| Public API | Yes - credits on all plans | Yes - Growth and above | No - project keys for own plugins only |
| Slack | No - only via Make or Zapier | Listed as live, not documented | No |
| Zapier | Partial - lead capture only | No | No |
| Custom connection support | Yes - API, n8n, Make | Partial - webhooks (Enterprise), HTTP log ingest | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | 10 | Not published - tracks 45+ languages | 6 |
| Troubleshooting and recovery tools | No | No - docs troubleshooting only | Yes |
| In-app help agent | Partial - live chat with support | Yes - assistant can search docs | Yes |
| Done-for-you service available | No - partner agency catalog | Partial - partner agencies, no in-house service | Yes |
| Team | |||
| Founders have SEO backgrounds | Yes. | Yes. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
SE Ranking fits teams that need a broad, browser-based SEO suite with API access, GA4 support, large-scale site crawls, and client sub-accounts. Qwairy fits teams that want cloud-based AI visibility tracking, unlimited seats, and a public API on Growth plans and above. Both cover core AI search monitoring across major engines.
Hi, Moose suits SMBs and agencies that want to move from tracking to approved page changes in one tool. It tracks 10 engines, supports unlimited local visibility runs on every plan, and includes no hard cap on tracked prompts. It also captures Google AI Mode grounding queries, checks AI crawler access, and compares verification runs against an audit baseline. The AEO workflow covers tracking, page-level audits, recommendations, staging, approval, publishing, and verification.
Cost and control also separate Hi, Moose from the two cloud platforms. Its free plan does not expire or require a card. Paid access starts at $39 per month with an OpenRouter key, and users can run local models with $0 AI cost to Hi, Moose. The desktop app stores data in a local database, supports on-device AI inference, and lets users export a full local backup. SE Ranking and Qwairy offer cloud apps, while Hi, Moose supports Windows and macOS.
For teams that publish on WordPress, Webflow, or Grav, Hi, Moose can prepare element-level edits, show a preview, require approval, and publish through supported integrations. WordPress users also get staging support, one-click rollback, and patch history. Its agent can research the live web, save artifacts such as briefs and audits, and pause for approval before external actions. That makes Hi, Moose a stronger alternative for buyers who need AI visibility data tied to concrete, controlled work on their site.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.
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