AI visibility tools, head to head
SE Ranking vs RankPrompt
Pricing, features and differences, researched August 2026.
SE Ranking and RankPrompt both help marketing teams track search visibility, research competitors, and report on results. The comparison matters most for teams deciding whether they need a broad SEO platform with agency features or a platform centered on AI search visibility. SE Ranking covers core SEO work such as rank tracking, keyword research, site audits, backlink research, content optimization, and reporting. It also tracks visibility in Google AI Overviews, ChatGPT, Gemini, and Perplexity. Its white-label reporting and client management tools may suit agencies that manage several accounts. RankPrompt focuses on how AI platforms mention, recommend, and cite brands. It tracks prompt-level visibility across ChatGPT, Perplexity, Google AI Mode, Claude, Gemini, and Grok. The platform also includes competitor analysis, content tools, citation and outreach tools, SEO audits, and reporting. The main differences fall under platform focus, AI platform coverage, traditional SEO features, agency and client tools, reporting, and the depth of prompt and citation analysis.
At a glance
SE Ranking
Pick it if you want rank tracking and AI answers on one bill, keeping in mind the AI side runs one check per engine.
- Entry price
- $129/mo suite; $99/mo standalone
- Tracked prompts
- 100–250 daily; 1 check per engine
- Free trial
- 14 days; 10 days standalone
RankPrompt
Pick it if you want an in-app agent at a low price, though it covers 6 engines and meters everything as credits.
- Entry price
- $49/mo
- Tracked prompts
- 150–2,000 credits/mo
- Free trial
- 7 days
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
The row SEOs read first
Founders have SEO backgrounds?
A tool built by people who have done the work makes different choices.
Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | SE Ranking | RankPrompt | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | No - 14-day trial | No - 7-day trial, card required | Yes - free forever, no card |
| Free daily visibility runs, no cap | No - 5 free checks/day on their site | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 5 - free web tool only, no account data | 0 - free web tools are one-off | 5 |
| Entry paid price | $129/mo suite; $99/mo standalone | $49/mo | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Yes - 20% | Yes - 20% | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Limit tiers + per-check add-on | Monthly credits, 4 tiers | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | Yes - OpenAI key, agent only | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No - tracking still spends credits | Yes |
| Usage metered in one transparent unit | Partial - 1 check = 1 prompt × 1 engine | Partial - credits plus separate $ agent budget | Yes - AI credits, published rate card |
| In-app usage dashboard | Partial - plan limit counters | Yes - credit and agent-spend meters | Yes - % used, reset date, pace warning |
| Agency / reseller tier | Add-on, +$69/mo | Yes - $149 and $299 tiers | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Yes | Yes - 30% lifetime recurring | Yes |
| Annual contract required | No - but add-ons are annual only | No | No |
| Free trial length | 14 days; 10 days standalone | 7 days | n/a - free plan, no expiry |
| Paid plans pricing range | $129–$279/mo + add-ons | $49–$299/mo + custom | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No - iOS/Android apps only | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | CSV + API anytime | Partial - exports while subscribed | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | Not published | Not published | Pending |
| ISO certification | Not published | Not published | No |
| Local backup and restore | No | No | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 5 - all on every plan | 6 | 10; 5 of them also collected locally |
| Real consumer-surface capture | Yes - UI queries, not APIs | Not published - API models named in brand audit | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes | Yes | Yes |
| Claude | No | Yes | Yes |
| Gemini | Yes | Yes - +1 credit per prompt | Yes |
| Google AI Mode | Yes | Yes | Yes |
| Google AI Overviews | Yes | Yes - counted with AI Mode | Yes |
| Grok | No | Yes - +1 credit per prompt | Yes |
| Bing Copilot | No | No | Yes |
| DeepSeek | No | No | Yes |
| Meta AI | No | No | Yes |
| Tracked prompts included | 100–250 daily; 1 check per engine | 150–2,000 credits/mo | No hard limit on any plan |
| Samples per prompt configurable | No | Not published | Yes |
| Run cadence options | Daily; weekly in standalone tool | Daily, weekly, monthly | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Not published | Yes | Yes |
| Instant one-off check | Yes - free web tool, 5/day | Yes - free web tools | Yes |
| Prompt manager | Yes - groups, CSV import | Yes | Yes |
| Branded vs non-branded classification | Not published | Not published | Yes |
| Prompt categories and topics | Yes - groups and topics | Partial - grouped by report and location | Yes |
| Per-prompt model selection | Partial - engines set per prompt set | No - set per report | Yes |
| Brand name variant support | Partial - aliases in standalone tool | Partial - alias detection, no variant config | Yes - secondary brand terms |
| Brand multi-domain support | Partial - one site per project | Not published | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | No | Yes - from GSC and GA4 data | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Partial - topics and untracked AIO keywords | Yes | Yes |
| Perplexity | Yes | Yes | Yes |
| Scoring & analysis | |||
| Mention detection | Yes - linked and unlinked | Yes | Yes |
| Citation detection | Yes | Yes | Yes - domain and page level |
| Sentiment scoring | Partial - standalone tool only | Yes | Yes |
| Average position / rank | Yes | Yes - per prompt, per engine | Yes |
| Share of Voice | Yes | Yes | Yes |
| Share of Mentions | Yes | Yes - mention counts vs competitors | Yes |
| Share of Citations | Partial - source frequency by domain | Yes | Yes |
| Narrative drift detection | No | Partial - perception scores over time | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | No | Yes - answers checked against your brand facts | Yes |
| Untracked brand extraction | Yes | Yes - detected brands auto-categorized | Yes - with sentiment and average rank |
| Cited source categorization | Yes - media, blogs, forums | Yes - competitor, publisher, alias, platform | Yes - 8 source types |
| Topic-level breakdown | Yes | Partial - per prompt, not per topic | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes | Yes | Yes - or promote any brand seen in results |
| Competitors included | 5–15 domains | Not published | 15 |
| Visibility gap analysis | Yes - sources citing rivals, not you | Yes | Yes |
| ChatGPT fan-out capture | No | Not published | Yes |
| AI Mode grounding queries capture | No | Not published | Yes - the live grounding searches |
| Bing Index probe | No | No | Yes |
| AI crawler access check | No | Yes - robots.txt and AI bot access | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes | Yes - drag-and-drop widgets | Yes |
| AI-written narrative summary | Partial - templated insight cards | Yes | Yes |
| Data export | Yes - CSV, API, Looker Studio | Yes - PDF, CSV, PPTX | Yes - CSV |
| Branded PDF report | Yes - +$69/mo add-on | Yes - $149+ | Yes |
| Scheduled email reports | Yes | Yes | Yes - paid, per-user opt-in |
| Action log with export | Partial - task manager only | Partial - task board; agent audit trail | Yes - CSV on paid managed plans |
| Historical data retention | 6 months; all time at $279 | Not published | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | Partial - no page-level AI audit step | Partial - deploy is WordPress or hosted blog only | Yes |
| Page-level AEO audit | No - technical SEO audit only | Yes | Yes |
| Scored categories | 0 for AI readiness | 5 | 9 |
| Retrieval-readiness scoring | No | Partial - AI-readiness score in page audit | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | No | No - impact and effort labels | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | No - editor-level guidance | Partial - inline rewrites in own drafts | Yes - element, character budget, before and after |
| Second-model QA pass | No - human review | Not published | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | No | No | Yes - full-page screenshot, JavaScript off |
| Audit input sources | n/a - no AI page audit | Live URL, robots.txt, sitemap | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Partial - trend charts only | Yes - run history with comparisons | Yes - compares against the baseline |
| Recommendation status tracking | Partial - task manager | Yes - task board with statuses | Yes - planned, staged, completed |
| Visibility data sets page priority | Partial - page and source reports | Partial - sets content topics, not page order | Yes - defend, recover, convert, earn |
| Search Console sets page priority | Partial - GSC data in platform | Partial - GSC feeds prompts, not page priority | Yes - protect, balanced or expand |
| Branded audit PDF | n/a - no AI page audit | Yes - $149+ | Yes |
| CMS integration & publishing | |||
| WordPress | Yes - publishes articles | Yes - one-click publish | Yes - official plugin, production and staging |
| Webflow | No | No - listed as coming soon | Yes - OAuth MCP, pages and collection items |
| Framer | No | No | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No | No | On roadmap |
| Surgical element-level edits to live page | No - whole article only | No - publishes whole articles | Yes |
| Preview before applying | Partial - set status on export | Partial - editor preview before publish | Yes |
| Staging environment support | No | No | Yes - WordPress, with promote to production |
| One-click rollback | No | No | Yes - WordPress |
| Patch history per site | No | No - draft versions only | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | No | Yes - with published article | Yes - FAQPage schema |
| Publish approval gate | Manual export only | Yes - $299 | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | No | Yes - 50+ tools, chains steps | Yes - plans and executes against the live web |
| Fixed-workflow automation only | Only via Make, n8n, Zapier | No - agent picks its own path | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No - BYOK bills your OpenAI account | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | Partial - confirmation stops before writes | Yes |
| Steer agent while running | No | Not published | Yes - talk to any agent mid-job |
| Background execution | No | Not published | Yes - with notify on completion |
| Approval gate before real-world actions | n/a - takes no actions | Yes | Yes |
| Long-running deep work jobs | No | Not published | Yes |
| Scheduled agent jobs | No - scheduled crawls and reports only | Partial - agent sets report schedules | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | No | Yes - articles, reports, tasks | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Partial - cached answer copies | Partial - tool-run audit trail | Yes - screenshots and captured proof |
| Searchable job history | No | Partial - audit trail; search not published | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | No - data exposed to outside assistants via MCP | Yes | Yes |
| Model picker per conversation | No | Partial - model choice only with own key | Yes |
| LLM models available | n/a | Not published - OpenAI only | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | No | Yes - account or per brand | Yes - semantic search over past chats |
| Live web search | No | Yes | Yes |
| Fetch and read URLs | No | Partial - audits a URL you enter | Yes |
| Semantic search over your own site | No | No | Yes - on-device index |
| Topic coverage check | Partial - prompt and source gap reports | Yes - knowledge and prompt gaps | Yes - covered, partial or not covered |
| File attachments | No | Not published | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | No | No | Yes - plus 6 presets |
| Image generation | No | Yes - article images | Yes |
| Content generation | |||
| Research-backed briefs | Yes - SERP-driven | Yes - live web research before drafting | Yes |
| Live SERP / PAA research | Yes | Partial - top-ranking pages, no PAA | Yes - plus related searches and AI search snapshots |
| Full draft generation | Yes - 25–50 articles/mo | Yes - 1,500–3,000 words | Yes |
| Brand voice grounding | Partial - 10 tone presets | Partial - tone stored as agent memory | Yes |
| Brand truth profile | No - brand name and aliases only | Yes - configured brand facts | Yes |
| Internal linking placement | No | Yes | Yes |
| Featured image generation | Not published | Yes | Yes |
| FAQ generation with schema export | Partial - FAQ text, no schema | Yes | Yes - HTML and JSON-LD |
| Key points extraction | No | Not published | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | Yes - article list | Yes - content list and calendar | Yes |
| Export formats | WordPress, Google Docs; CSV data | PDF, CSV, PPTX | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | Yes - editor | Yes - inline edits with undo | Yes |
| Deploy directly to CMS | Partial - WordPress only | Yes - WordPress or hosted blog | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | Yes - crawler and sitemap | Partial - sitemap and robots checks only | Yes |
| Scheduled full-site crawl | Yes - 250k–2M pages/mo | No - page-by-page audits | Yes - weekly or on demand |
| Monitored page management | Yes | Partial - own published articles only | Yes |
| Batched change digests | Partial - page change alerts, $279 | No | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Partial - page change monitoring | Partial - refresh reminders on own articles | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No | No | Yes |
| Inferred relationships | No | No | Yes |
| Salience scoring | No | No | Yes |
| Graph readable by AI agent | No | No | Yes |
| Graph export | No | No | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | No - external tools only | Partial - alerts on shifts, no actions | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | No | No | Yes - detect, locate, audit, stage a fix |
| Conditional branching | No - only in Make or n8n | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | No | Yes - schedule-to-publish | Yes - daily to monthly |
| Workflow reports | No | No | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | No | Partial - cross-brand reviews inbox, $299 | Yes |
| Native OS notifications | No - mobile app push only | No | Yes - Windows and macOS |
| Customized notifications with severity thresholds | No | Partial - priorities, no custom thresholds | Yes - per project |
| Email digest | Yes - scheduled reports | Yes - scheduled report emails | Yes |
| Teams & workspaces | |||
| Seats included | 1 / 3 | 0 on $49; 2 / 10 / 25 above | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | From $16/mo | Not published | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes | Yes - account credit pool | Yes |
| Per-member usage visibility | Not published | Not published | Yes |
| Multi-project workspaces | Yes | Yes - separate brands | Yes |
| Projects included | 10 / 30; 3–10 standalone | 10–1,000 brands by tier | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Not published | Not published | Yes |
| Per-project API keys | No - account-level | Yes - scoped per-brand keys | Yes - rotatable |
| SSO / SAML | Not published - Enterprise | Not published | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | Yes - +$69/mo add-on | Yes - $149+ | Yes - visibility report and audit |
| Custom logo, color and link | Yes - plus custom domain | Yes - logo, colors, sender, footer | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | No - add-on, not a tier | Yes - $149 and $299 | Yes - four tiers |
| Client sub-accounts | Yes - 10 client seats | Yes - magic-link portal, $299 | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | Yes | Yes | Yes - OAuth, credentials stay on device |
| Google Analytics | Yes - GA4, plus Matomo | Yes - GA4 | Roadmap |
| MCP connector support | Yes - own server, all plans | Yes - hosted server, OAuth | Partial - Webflow connects over MCP |
| Public API | Yes - credits on all plans | Yes - all paid plans | No - project keys for own plugins only |
| Slack | No - only via Make or Zapier | No | No |
| Zapier | Partial - lead capture only | No - via API and webhooks | No |
| Custom connection support | Yes - API, n8n, Make | Partial - webhooks plus request by email | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | 10 | 1 (English); 50+ prompt languages | 6 |
| Troubleshooting and recovery tools | No | No | Yes |
| In-app help agent | Partial - live chat with support | Yes - agent dock | Yes |
| Done-for-you service available | No - partner agency catalog | Yes - managed service, book a call | Yes |
| Team | |||
| Founders have SEO backgrounds | Yes. | Yes. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
SE Ranking remains a good fit for teams that need a browser-based SEO suite, backlink research, public API access, and established client sub-accounts. RankPrompt suits teams that want cloud-based AI visibility tracking, a hosted agent, and client portals. Both tools also offer web access, while Hi, Moose requires Windows or macOS.
Hi, Moose gives SEO teams a broader AI-search workflow in one desktop app. It tracks 10 engines, including ChatGPT, Claude, Gemini, Grok, Bing Copilot, DeepSeek, Meta AI, Google AI Mode, Google AI Overviews, and Perplexity. Five engines can run locally from the user’s device. It also captures ChatGPT fan-out queries and live Google AI Mode grounding searches, then connects visibility data to page priorities and AEO audits.
The platform goes beyond tracking. Hi, Moose audits pages across nine scored AEO categories, labels recommendations as proven, directional, or best-practice, and compares verification runs against a baseline. Teams can stage element-level edits in WordPress, preview them, require approval, and roll them back if needed. It also supports Webflow and Grav, while SE Ranking supports WordPress publishing and RankPrompt supports WordPress or its hosted blog.
Cost and data control may also matter for smaller teams and agencies. Hi, Moose offers a free-forever plan with no card required, five free daily engine runs, and unlimited local visibility runs on every plan. Paid plans start at $39 per month with BYOK, and OpenRouter support can reduce vendor AI costs to $0. Its local-first design stores the database on the device, supports on-device models, and lets users keep a full local backup alongside CSV, PDF, and DOCX exports.
Hi, Moose will not replace every part of SE Ranking’s wider SEO suite, and it does not offer a public API, browser app, or client logins. But for teams that need AI visibility tracking, evidence-based page fixes, controlled publishing, and local data ownership, it provides a more complete AEO workflow than either SE Ranking or RankPrompt.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.
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