AI visibility tools, head to head
SE Ranking vs Scrunch
Pricing, features and differences, researched August 2026.
SE Ranking and Scrunch both help teams measure search visibility, but they focus on different parts of the job. SE Ranking covers core SEO work, including keyword research, rank tracking, site audits, backlink research, content optimization, and reporting. Scrunch focuses on how AI platforms represent, cite, and recommend a brand. Teams may compare them when AI search becomes part of an existing SEO program. An agency may need to decide whether a broad SEO platform with client tools can cover its reporting needs, or whether it needs a dedicated platform for AI visibility and agent-facing site experiences. In-house teams may face a similar choice as they track Google AI Overviews, ChatGPT, Gemini, Perplexity, and other AI tools. The main differences fall under platform scope, AI visibility data, SEO research and site auditing, agency reporting and client management, competitor tracking, referral analytics, and site optimization for AI agents. Price, team size, and whether you need traditional SEO workflows alongside AI search monitoring will also shape the decision.
At a glance
SE Ranking
Pick it if you want rank tracking and AI answers on one bill, keeping in mind the AI side runs one check per engine.
- Entry price
- $129/mo suite; $99/mo standalone
- Tracked prompts
- 100–250 daily; 1 check per engine
- Free trial
- 14 days; 10 days standalone
Scrunch
Pick it if you want chunk-by-chunk rewrite suggestions on your pages, and treat its edge-served bot copy as an experiment rather than a settled tactic.
- Entry price
- $250/mo annual; $300 monthly
- Tracked prompts
- 350 / 700 custom; +1,000 / 2,500 preset
- Free trial
- 7 days, no card
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
The row SEOs read first
Founders have SEO backgrounds?
A tool built by people who have done the work makes different choices.
Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | SE Ranking | Scrunch | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | No - 14-day trial | No - 7-day trial | Yes - free forever, no card |
| Free daily visibility runs, no cap | No - 5 free checks/day on their site | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 5 - free web tool only, no account data | 0 | 5 |
| Entry paid price | $129/mo suite; $99/mo standalone | $250/mo annual; $300 monthly | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Yes - 20% | Yes - 17% | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Limit tiers + per-check add-on | Per prompt + per seat | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | Partial - 1 check = 1 prompt × 1 engine | No - prompts, personas, audits, seats | Yes - AI credits, published rate card |
| In-app usage dashboard | Partial - plan limit counters | Not published - CS contacts you at limits | Yes - % used, reset date, pace warning |
| Agency / reseller tier | Add-on, +$69/mo | Yes - Agency Partner Program | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Yes | Yes - up to 20% referral | Yes |
| Annual contract required | No - but add-ons are annual only | No - monthly at higher rate | No |
| Free trial length | 14 days; 10 days standalone | 7 days, no card | n/a - free plan, no expiry |
| Paid plans pricing range | $129–$279/mo + add-ons | $250–$500/mo + custom Enterprise | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No - iOS/Android apps only | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | CSV + API anytime | CSV, XLSX, API while active | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | Not published | SOC 2 Type II | Pending |
| ISO certification | Not published | Not published | No |
| Local backup and restore | No | No - vendor-side only | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 5 - all on every plan | 9 | 10; 5 of them also collected locally |
| Real consumer-surface capture | Yes - UI queries, not APIs | Mixed - browser automation + platform APIs | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes | Yes | Yes |
| Claude | No | Yes | Yes |
| Gemini | Yes | Yes | Yes |
| Google AI Mode | Yes | Yes | Yes |
| Google AI Overviews | Yes | Yes | Yes |
| Grok | No | Yes - newest addition | Yes |
| Bing Copilot | No | Yes | Yes |
| DeepSeek | No | No | Yes |
| Meta AI | No | Yes | Yes |
| Tracked prompts included | 100–250 daily; 1 check per engine | 350 / 700 custom; +1,000 / 2,500 preset | No hard limit on any plan |
| Samples per prompt configurable | No | Not published | Yes |
| Run cadence options | Daily; weekly in standalone tool | Not published - reported ~3 days | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Not published | Not published - reported available | Yes |
| Instant one-off check | Yes - free web tool, 5/day | No - free prompt generator only | Yes |
| Prompt manager | Yes - groups, CSV import | Yes - variants, tags, templates | Yes |
| Branded vs non-branded classification | Not published | Yes | Yes |
| Prompt categories and topics | Yes - groups and topics | Yes - topics, personas, funnel stage | Yes |
| Per-prompt model selection | Partial - engines set per prompt set | Yes - variants per platform | Yes |
| Brand name variant support | Partial - aliases in standalone tool | Yes - sub-brands tracked separately | Yes - secondary brand terms |
| Brand multi-domain support | Partial - one site per project | Partial - one primary domain per brand | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | No | No - via MCP + external GSC tool | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Partial - topics and untracked AIO keywords | Yes | Yes |
| Perplexity | Yes | Yes | Yes |
| Scoring & analysis | |||
| Mention detection | Yes - linked and unlinked | Yes | Yes |
| Citation detection | Yes | Yes | Yes - domain and page level |
| Sentiment scoring | Partial - standalone tool only | Yes - positive, mixed, negative | Yes |
| Average position / rank | Yes | Yes - top, middle, bottom | Yes |
| Share of Voice | Yes | Yes | Yes |
| Share of Mentions | Yes | Yes | Yes |
| Share of Citations | Partial - source frequency by domain | Yes | Yes |
| Narrative drift detection | No | Partial - sentiment over time | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | No | No | Yes |
| Untracked brand extraction | Yes | Partial - new-entity signals | Yes - with sentiment and average rank |
| Cited source categorization | Yes - media, blogs, forums | Yes - brand, competitor, third-party | Yes - 8 source types |
| Topic-level breakdown | Yes | Yes | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes | Yes | Yes - or promote any brand seen in results |
| Competitors included | 5–15 domains | Not published | 15 |
| Visibility gap analysis | Yes - sources citing rivals, not you | Yes - gaps and white space | Yes |
| ChatGPT fan-out capture | No | Not published | Yes |
| AI Mode grounding queries capture | No | Not published | Yes - the live grounding searches |
| Bing Index probe | No | No | Yes |
| AI crawler access check | No | Yes - robots checks + bot logs | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes | Yes - plus custom dashboards | Yes |
| AI-written narrative summary | Partial - templated insight cards | Yes - per detected change | Yes |
| Data export | Yes - CSV, API, Looker Studio | Yes - CSV, XLSX, PDF, API | Yes - CSV |
| Branded PDF report | Yes - +$69/mo add-on | No - unbranded snapshot | Yes |
| Scheduled email reports | Yes | Partial - alert digest, not a report | Yes - paid, per-user opt-in |
| Action log with export | Partial - task manager only | Partial - alert reactions via API | Yes - CSV on paid managed plans |
| Historical data retention | 6 months; all time at $279 | 90 days published | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | Partial - no page-level AI audit step | Partial - deploys to bot copy, not live site | Yes |
| Page-level AEO audit | No - technical SEO audit only | Yes | Yes |
| Scored categories | 0 for AI readiness | Not published - robots, rendering, schema, content | 9 |
| Retrieval-readiness scoring | No | Yes - retrievability + citability | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | No | Partial - impact rank + confidence tiers | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | No - editor-level guidance | Yes - chunk by chunk | Yes - element, character budget, before and after |
| Second-model QA pass | No - human review | Not published | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | No | Yes - bot view + visitor image | Yes - full-page screenshot, JavaScript off |
| Audit input sources | n/a - no AI page audit | Live fetch + visibility + competitor data | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Partial - trend charts only | Partial - re-audit, no paired check | Yes - compares against the baseline |
| Recommendation status tracking | Partial - task manager | Yes - approve, deploy, dismiss | Yes - planned, staged, completed |
| Visibility data sets page priority | Partial - page and source reports | Yes | Yes - defend, recover, convert, earn |
| Search Console sets page priority | Partial - GSC data in platform | No | Yes - protect, balanced or expand |
| Branded audit PDF | n/a - no AI page audit | No - unbranded PDF | Yes |
| CMS integration & publishing | |||
| WordPress | Yes - publishes articles | Bot-log integration only, no publishing | Yes - official plugin, production and staging |
| Webflow | No | No | Yes - OAuth MCP, pages and collection items |
| Framer | No | No | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No | No | On roadmap |
| Surgical element-level edits to live page | No - whole article only | No - edits bot-only copy | Yes |
| Preview before applying | Partial - set status on export | Yes - side-by-side diff | Yes |
| Staging environment support | No | Yes - stage without publishing | Yes - WordPress, with promote to production |
| One-click rollback | No | Not published - versions retained | Yes - WordPress |
| Patch history per site | No | Yes - version history per site | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | No | Partial - into bot copy only | Yes - FAQPage schema |
| Publish approval gate | Manual export only | Yes - or set to auto-approve | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | No | Partial - diagnosis and charts only | Yes - plans and executes against the live web |
| Fixed-workflow automation only | Only via Make, n8n, Zapier | Yes - audit, optimize, deploy pipeline | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | No | Yes |
| Steer agent while running | No | No | Yes - talk to any agent mid-job |
| Background execution | No | Yes - nightly sweeps, autopilot fixes | Yes - with notify on completion |
| Approval gate before real-world actions | n/a - takes no actions | Yes - bulk or per item | Yes |
| Long-running deep work jobs | No | Partial - batch page pipelines | Yes |
| Scheduled agent jobs | No - scheduled crawls and reports only | Partial - vendor cadence, not user-set | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | No | Yes - saved dashboards | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Partial - cached answer copies | Yes - raw responses + audit previews | Yes - screenshots and captured proof |
| Searchable job history | No | Partial - audit and deploy history | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | No - data exposed to outside assistants via MCP | Yes - in-app assistant + MCP | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | n/a | Not published | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | No | Not published | Yes - semantic search over past chats |
| Live web search | No | No | Yes |
| Fetch and read URLs | No | Partial - audit fetches only | Yes |
| Semantic search over your own site | No | No - sitemap index, not semantic | Yes - on-device index |
| Topic coverage check | Partial - prompt and source gap reports | Yes | Yes - covered, partial or not covered |
| File attachments | No | No | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No - audit renders automatically | Yes - screen or window, with crop |
| Custom specialists with own tool access | No | No | Yes - plus 6 presets |
| Image generation | No | No | Yes |
| Content generation | |||
| Research-backed briefs | Yes - SERP-driven | Partial - page recommendations, not briefs | Yes |
| Live SERP / PAA research | Yes | No | Yes - plus related searches and AI search snapshots |
| Full draft generation | Yes - 25–50 articles/mo | No - rewrites existing pages only | Yes |
| Brand voice grounding | Partial - 10 tone presets | Partial - custom instructions per page | Yes |
| Brand truth profile | No - brand name and aliases only | Yes - internal sources of truth | Yes |
| Internal linking placement | No | Not published | Yes |
| Featured image generation | Not published | No | Yes |
| FAQ generation with schema export | Partial - FAQ text, no schema | Partial - FAQ blocks in bot copy | Yes - HTML and JSON-LD |
| Key points extraction | No | Yes - structured summaries | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | Yes - article list | No | Yes |
| Export formats | WordPress, Google Docs; CSV data | Markdown, PDF, CSV, XLSX | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | Yes - editor | Yes - interactive editor | Yes |
| Deploy directly to CMS | Partial - WordPress only | No - announced, not shipped | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | Yes - crawler and sitemap | Yes - sitemap crawl | Yes |
| Scheduled full-site crawl | Yes - 250k–2M pages/mo | Yes - always-on, page cap by plan | Yes - weekly or on demand |
| Monitored page management | Yes | Yes - priority flags per page | Yes |
| Batched change digests | Partial - page change alerts, $279 | Partial - alert digest, not page diffs | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Partial - page change monitoring | Partial - last-indexed timestamp | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No | No | Yes |
| Inferred relationships | No | No | Yes |
| Salience scoring | No | No | Yes |
| Graph readable by AI agent | No | No | Yes |
| Graph export | No | No | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | No - external tools only | Partial - detects and notifies, no actions | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | No | Yes - prioritized page action plan | Yes - detect, locate, audit, stage a fix |
| Conditional branching | No - only in Make or n8n | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | No | Yes - weekly auto-approved fixes | Yes - daily to monthly |
| Workflow reports | No | Partial - pipeline status + webhooks | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | No | Yes - alert feed with reactions | Yes |
| Native OS notifications | No - mobile app push only | No - web only | Yes - Windows and macOS |
| Customized notifications with severity thresholds | No | Partial - frequency set, tiers automatic | Yes - per project |
| Email digest | Yes - scheduled reports | Yes - real-time, daily or weekly | Yes |
| Teams & workspaces | |||
| Seats included | 1 / 3 | 3 / 5 / custom | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | From $16/mo | $25/mo, max 5 extra on entry | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes | Yes | Yes |
| Per-member usage visibility | Not published | Not published | Yes |
| Multi-project workspaces | Yes | Agency and Enterprise only | Yes |
| Projects included | 10 / 30; 3–10 standalone | 1 brand; multi on Agency/Enterprise | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Not published | Partial - archive via API | Yes |
| Per-project API keys | No - account-level | No - org-level, brand-scoped | Yes - rotatable |
| SSO / SAML | Not published - Enterprise | Enterprise; Google SSO all plans | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | Yes - +$69/mo add-on | No | Yes - visibility report and audit |
| Custom logo, color and link | Yes - plus custom domain | Not published | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | No - add-on, not a tier | Yes - from $500/mo | Yes - four tiers |
| Client sub-accounts | Yes - 10 client seats | Yes - guest role per brand | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | Yes | No | Yes - OAuth, credentials stay on device |
| Google Analytics | Yes - GA4, plus Matomo | Yes - GA4; Adobe via push API | Roadmap |
| MCP connector support | Yes - own server, all plans | Yes - hosted server, 33 tools | Partial - Webflow connects over MCP |
| Public API | Yes - credits on all plans | Enterprise only | No - project keys for own plugins only |
| Slack | No - only via Make or Zapier | No - Enterprise support channel only | No |
| Zapier | Partial - lead capture only | No | No |
| Custom connection support | Yes - API, n8n, Make | Yes - webhooks + custom log ingestion | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | 10 | 1 (English); tracks any language | 6 |
| Troubleshooting and recovery tools | No | No - status page only | Yes |
| In-app help agent | Partial - live chat with support | Yes - assistant reads help docs | Yes |
| Done-for-you service available | No - partner agency catalog | Partial - CS and partner agencies | Yes |
| Team | |||
| Founders have SEO backgrounds | Yes. | No. Founders Chris Andrew and Robert MacCloy were previously CPO and CTO at Hearsay Systems, a financial-services social compliance platform. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
SE Ranking fits teams that need a broad, browser-based SEO suite with keyword research, backlink tools, rank tracking, API access, and established client management. Scrunch fits larger organizations that need SOC 2 Type II certification, client guest roles, and an AI-optimized bot-facing site layer. Both start at much higher prices for AI visibility work: $99 per month for SE Ranking’s standalone tool and $250 per month on Scrunch’s annual plan.
Hi, Moose gives small teams and agencies a different option. Its free plan has no expiry or card requirement. Paid plans start at $39 per month with BYOK or $79 per month with AI included. Teams can also use an OpenRouter key, run local models, and avoid AI costs paid to the vendor.
The product also covers the work after tracking. Hi, Moose tracks 10 engines, including ChatGPT, Claude, Gemini, Google AI Mode, Google AI Overviews, Grok, Bing Copilot, DeepSeek, Meta AI, and Perplexity. It captures grounding queries and ChatGPT fan-out, then uses page-level audits, evidence tiers, rewrite suggestions, verification reruns, and approval-gated CMS updates to help teams respond. WordPress users can stage element-level edits, preview them, promote them to production, and roll them back.
Its desktop model will not suit every buyer. Hi, Moose has no browser-based app, no public API, no client logins, and Google Analytics support remains on the roadmap. Its SOC 2 certification is also pending. But buyers who want local-first storage, on-device AI, unlimited local visibility runs, transparent AI-credit usage, and an AEO workflow from tracking through approved publishing will find more of that workflow in Hi, Moose at a lower entry price.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.
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