AI visibility tools, head to head
SE Ranking vs Searchable
Pricing, features and differences, researched August 2026.
SE Ranking and Searchable both help teams improve search visibility, but they focus on different parts of the work. SE Ranking covers core SEO tasks such as keyword research, rank tracking, site audits, backlink research, content optimization, and client reporting. Searchable centers on how brands appear in AI search tools, including ChatGPT, Perplexity, Gemini, Claude, Copilot, and Google AI Overviews. Teams often weigh these platforms against each other when AI search visibility becomes part of an existing SEO program. An agency may need broad SEO data and white-label client reporting. A brand team may need to track prompts, citations, competitor mentions, and sentiment across AI tools. Some teams may also want one platform that connects traditional search work with AI search monitoring. The main differences fall under platform scope, AI search coverage, reporting and agency features, technical analysis, and content guidance. Pricing, data limits, integrations, and the tools a team already uses can also shape the right choice.
At a glance
SE Ranking
Pick it if you want rank tracking and AI answers on one bill, keeping in mind the AI side runs one check per engine.
- Entry price
- $129/mo suite; $99/mo standalone
- Tracked prompts
- 100–250 daily; 1 check per engine
- Free trial
- 14 days; 10 days standalone
Searchable
Pick it if you need high article volume with agency tiers, though the published plans cover 3 of its 9 engines.
- Entry price
- $125/mo
- Tracked prompts
- 100–1,250
- Free trial
- 14 days
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
The row SEOs read first
Founders have SEO backgrounds?
A tool built by people who have done the work makes different choices.
Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | SE Ranking | Searchable | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | No - 14-day trial | No - 14-day trial only | Yes - free forever, no card |
| Free daily visibility runs, no cap | No - 5 free checks/day on their site | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 5 - free web tool only, no account data | 0 | 5 |
| Entry paid price | $129/mo suite; $99/mo standalone | $125/mo | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Yes - 20% | Yes - 20% | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Limit tiers + per-check add-on | Per prompt + article/audit caps | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | Partial - 1 check = 1 prompt × 1 engine | No - separate prompt, answer, article, audit caps | Yes - AI credits, published rate card |
| In-app usage dashboard | Partial - plan limit counters | Partial - plan limits on billing page | Yes - % used, reset date, pace warning |
| Agency / reseller tier | Add-on, +$69/mo | Yes - 4 tiers | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Yes | Yes - recurring commission, agency partners | Yes |
| Annual contract required | No - but add-ons are annual only | No | No |
| Free trial length | 14 days; 10 days standalone | 14 days | n/a - free plan, no expiry |
| Paid plans pricing range | $129–$279/mo + add-ons | $125–$999+/mo + custom | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No - iOS/Android apps only | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | CSV + API anytime | CSV + API anytime | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | Not published | Not published | Pending |
| ISO certification | Not published | Not published | No |
| Local backup and restore | No | No | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 5 - all on every plan | 9 listed; 3 on published plans | 10; 5 of them also collected locally |
| Real consumer-surface capture | Yes - UI queries, not APIs | Not published | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes | Yes | Yes |
| Claude | No | Enterprise / custom | Yes |
| Gemini | Yes | Enterprise / custom | Yes |
| Google AI Mode | Yes | Enterprise / custom | Yes |
| Google AI Overviews | Yes | Yes | Yes |
| Grok | No | Enterprise / custom | Yes |
| Bing Copilot | No | Enterprise / custom | Yes |
| DeepSeek | No | Enterprise / custom | Yes |
| Meta AI | No | No | Yes |
| Tracked prompts included | 100–250 daily; 1 check per engine | 100–1,250 | No hard limit on any plan |
| Samples per prompt configurable | No | No - monthly answer cap by plan | Yes |
| Run cadence options | Daily; weekly in standalone tool | Daily; weekly on custom | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Not published | Yes - save and run | Yes |
| Instant one-off check | Yes - free web tool, 5/day | No | Yes |
| Prompt manager | Yes - groups, CSV import | Yes - CSV import, 1,000 per upload | Yes |
| Branded vs non-branded classification | Not published | Yes | Yes |
| Prompt categories and topics | Yes - groups and topics | Yes - topics + tags | Yes |
| Per-prompt model selection | Partial - engines set per prompt set | No - set per project | Yes |
| Brand name variant support | Partial - aliases in standalone tool | Yes | Yes - secondary brand terms |
| Brand multi-domain support | Partial - one site per project | Yes - unlimited domains | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | No | Not published | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Partial - topics and untracked AIO keywords | Partial - AI-suggested review queue | Yes |
| Perplexity | Yes | Yes | Yes |
| Scoring & analysis | |||
| Mention detection | Yes - linked and unlinked | Yes | Yes |
| Citation detection | Yes | Yes - inline citations and sources split | Yes - domain and page level |
| Sentiment scoring | Partial - standalone tool only | Yes - 0–100 + trend | Yes |
| Average position / rank | Yes | Yes | Yes |
| Share of Voice | Yes | Yes | Yes |
| Share of Mentions | Yes | Yes | Yes |
| Share of Citations | Partial - source frequency by domain | Yes - citation share by domain | Yes |
| Narrative drift detection | No | Partial - sentiment trend + observed brand facts | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | No | Partial - brand facts marked pass/fail | Yes |
| Untracked brand extraction | Yes | Yes | Yes - with sentiment and average rank |
| Cited source categorization | Yes - media, blogs, forums | Yes - source types + 11 content types | Yes - 8 source types |
| Topic-level breakdown | Yes | Yes - plus topic × engine heatmap | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes | Yes - plus view-as-competitor mode | Yes - or promote any brand seen in results |
| Competitors included | 5–15 domains | Not published | 15 |
| Visibility gap analysis | Yes - sources citing rivals, not you | Yes - source and topic gaps | Yes |
| ChatGPT fan-out capture | No | Yes | Yes |
| AI Mode grounding queries capture | No | Partial - fanout per model, engine not named | Yes - the live grounding searches |
| Bing Index probe | No | No | Yes |
| AI crawler access check | No | Yes - plus crawler log analytics | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes | Yes | Yes |
| AI-written narrative summary | Partial - templated insight cards | Partial - agent answers on request | Yes |
| Data export | Yes - CSV, API, Looker Studio | Yes - CSV, API, Looker Studio | Yes - CSV |
| Branded PDF report | Yes - +$69/mo add-on | No - shareable web report; PDF not shipped | Yes |
| Scheduled email reports | Yes | Not published | Yes - paid, per-user opt-in |
| Action log with export | Partial - task manager only | Partial - task list, export to Linear | Yes - CSV on paid managed plans |
| Historical data retention | 6 months; all time at $279 | 3–12 months; unlimited on top tiers | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | Partial - no page-level AI audit step | Partial - fixes are tasks, not deployed edits | Yes |
| Page-level AEO audit | No - technical SEO audit only | Yes | Yes |
| Scored categories | 0 for AI readiness | 3 scores, 15 weighted factors | 9 |
| Retrieval-readiness scoring | No | No | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | No | No - impact and severity only | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | No - editor-level guidance | No - issue list with code examples | Yes - element, character budget, before and after |
| Second-model QA pass | No - human review | No - human review | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | No | No | Yes - full-page screenshot, JavaScript off |
| Audit input sources | n/a - no AI page audit | Live URL only | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Partial - trend charts only | Yes - re-audit and compare scores | Yes - compares against the baseline |
| Recommendation status tracking | Partial - task manager | Yes - in progress / resolved, assignable | Yes - planned, staged, completed |
| Visibility data sets page priority | Partial - page and source reports | Partial - per-URL citation rollup | Yes - defend, recover, convert, earn |
| Search Console sets page priority | Partial - GSC data in platform | Partial - GSC data available, $125+ | Yes - protect, balanced or expand |
| Branded audit PDF | n/a - no AI page audit | No - export not shipped | Yes |
| CMS integration & publishing | |||
| WordPress | Yes - publishes articles | Export only - plugin is log forwarding | Yes - official plugin, production and staging |
| Webflow | No | No | Yes - OAuth MCP, pages and collection items |
| Framer | No | No | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No | No - planned | On roadmap |
| Surgical element-level edits to live page | No - whole article only | No | Yes |
| Preview before applying | Partial - set status on export | No - review in editor before export | Yes |
| Staging environment support | No | No | Yes - WordPress, with promote to production |
| One-click rollback | No | No | Yes - WordPress |
| Patch history per site | No | No | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | No | No - schema inside generated content only | Yes - FAQPage schema |
| Publish approval gate | Manual export only | n/a - never publishes on its own | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | No | Partial - in-app agent over workspace data | Yes - plans and executes against the live web |
| Fixed-workflow automation only | Only via Make, n8n, Zapier | No workflow builder either | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | No | Yes |
| Steer agent while running | No | No - multi-turn chat only | Yes - talk to any agent mid-job |
| Background execution | No | Not published | Yes - with notify on completion |
| Approval gate before real-world actions | n/a - takes no actions | Yes - write actions need confirmation | Yes |
| Long-running deep work jobs | No | No | Yes |
| Scheduled agent jobs | No - scheduled crawls and reports only | No | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | No | Yes - articles, prompts, reports | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Partial - cached answer copies | Partial - cites the data behind each answer | Yes - screenshots and captured proof |
| Searchable job history | No | Partial - saved chat history | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | No - data exposed to outside assistants via MCP | Yes | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | n/a | Not disclosed | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | No | Partial - saved chats, context per chat | Yes - semantic search over past chats |
| Live web search | No | Not published | Yes |
| Fetch and read URLs | No | Partial - cached cited pages | Yes |
| Semantic search over your own site | No | Partial - sitemap pages and audit data | Yes - on-device index |
| Topic coverage check | Partial - prompt and source gap reports | Yes - topic and citation gaps | Yes - covered, partial or not covered |
| File attachments | No | No | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | No | Partial - custom tools on custom plans | Yes - plus 6 presets |
| Image generation | No | Not published | Yes |
| Content generation | |||
| Research-backed briefs | Yes - SERP-driven | Yes - reviewable outline step | Yes |
| Live SERP / PAA research | Yes | Partial - competitor and fanout research | Yes - plus related searches and AI search snapshots |
| Full draft generation | Yes - 25–50 articles/mo | Yes - 20–200 articles/mo by plan | Yes |
| Brand voice grounding | Partial - 10 tone presets | Yes - knowledge base | Yes |
| Brand truth profile | No - brand name and aliases only | Partial - brand profile + observed facts | Yes |
| Internal linking placement | No | Partial - suggestions, not inserted | Yes |
| Featured image generation | Not published | Not published | Yes |
| FAQ generation with schema export | Partial - FAQ text, no schema | Partial - FAQ schema inside articles | Yes - HTML and JSON-LD |
| Key points extraction | No | No | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | Yes - article list | Yes - content list | Yes |
| Export formats | WordPress, Google Docs; CSV data | Markdown; WordPress, Sanity, Contentful | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | Yes - editor | Yes - editor + agent | Yes |
| Deploy directly to CMS | Partial - WordPress only | Partial - export with field mapping | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | Yes - crawler and sitemap | Yes - sitemap sync | Yes |
| Scheduled full-site crawl | Yes - 250k–2M pages/mo | Partial - audits capped at 200–3,000 pages/mo | Yes - weekly or on demand |
| Monitored page management | Yes | Yes | Yes |
| Batched change digests | Partial - page change alerts, $279 | No | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Partial - page change monitoring | Partial - audit history per page | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No | No | Yes |
| Inferred relationships | No | No | Yes |
| Salience scoring | No | No | Yes |
| Graph readable by AI agent | No | No - brand profile only | Yes |
| Graph export | No | No | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | No - external tools only | No | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | No | Partial - diagnostic recipes in docs | Yes - detect, locate, audit, stage a fix |
| Conditional branching | No - only in Make or n8n | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | No | Partial - content calendar | Yes - daily to monthly |
| Workflow reports | No | No | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | No | Partial - prioritised opportunity list | Yes |
| Native OS notifications | No - mobile app push only | No | Yes - Windows and macOS |
| Customized notifications with severity thresholds | No | No | Yes - per project |
| Email digest | Yes - scheduled reports | Not published | Yes |
| Teams & workspaces | |||
| Seats included | 1 / 3 | Unlimited | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | From $16/mo | $0 | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes | Yes | Yes |
| Per-member usage visibility | Not published | No | Yes |
| Multi-project workspaces | Yes | Yes | Yes |
| Projects included | 10 / 30; 3–10 standalone | 1–10; unlimited on top tiers | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Not published | Not published | Yes |
| Per-project API keys | No - account-level | Partial - keys can be bound to one project | Yes - rotatable |
| SSO / SAML | Not published - Enterprise | Custom plans only | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | Yes - +$69/mo add-on | No - white-label web reports, $400+ | Yes - visibility report and audit |
| Custom logo, color and link | Yes - plus custom domain | Partial - report branding; full platform white-label unreleased | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | No - add-on, not a tier | Yes - 4 tiers, from $250/mo | Yes - four tiers |
| Client sub-accounts | Yes - 10 client seats | Yes - client workspaces + pitch projects | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | Yes | Yes - $125+ | Yes - OAuth, credentials stay on device |
| Google Analytics | Yes - GA4, plus Matomo | Yes - GA4, $125+ | Roadmap |
| MCP connector support | Yes - own server, all plans | Yes - 30+ read tools | Partial - Webflow connects over MCP |
| Public API | Yes - credits on all plans | Yes - higher tiers, 600 req/min | No - project keys for own plugins only |
| Slack | No - only via Make or Zapier | No - support community only | No |
| Zapier | Partial - lead capture only | Custom plans only | No |
| Custom connection support | Yes - API, n8n, Make | Yes - log ingest + REST | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | 10 | 1 (English) | 6 |
| Troubleshooting and recovery tools | No | No | Yes |
| In-app help agent | Partial - live chat with support | Yes | Yes |
| Done-for-you service available | No - partner agency catalog | No - training cohorts + partner agencies | Yes |
| Team | |||
| Founders have SEO backgrounds | Yes. | Yes. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
SE Ranking fits teams that need a browser-based SEO suite with keyword research, backlinks, broad reporting, a public API, and established agency client management. Searchable fits cloud-based teams that want unlimited seats, client workspaces, and AI visibility tracking from $125 per month. Both offer 14-day trials, rather than a free plan.
Hi, Moose suits teams that want to track AI search, find page-level issues, and prepare approved fixes in one tool. Its free plan does not expire or require a card. Paid plans start at $39 per month with OpenRouter BYOK, or $79 per month with AI included. Every plan allows unlimited local daily visibility runs across five engines, and Hi, Moose publishes its AI credit rates and shows usage, reset dates, and pace warnings in the app.
The desktop model also gives Hi, Moose a different privacy and ownership setup. The app stores its database on the user’s device, supports local backup and restore, and can use on-device AI models. It tracks 10 engines, including Claude, Grok, Bing Copilot, DeepSeek, and Meta AI. Users can set engines per prompt, choose run frequency from multiple daily checks to monthly runs, and run one-off checks when needed.
Hi, Moose also covers the work after visibility tracking. It captures AI Mode grounding queries, audits pages across nine scored categories, labels recommendation evidence as proven, directional, or best-practice, and compares verification runs against a baseline. Teams can stage element-level edits, review them before publishing, and publish approved changes through WordPress, Webflow, or Grav. SE Ranking and Searchable provide useful tracking and audit tools, but Hi, Moose gives SMBs and agencies a lower-cost option that connects tracking, diagnosis, approved changes, and verification in the same local-first app.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.
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