AI visibility tools, head to head
Searchable vs Scrunch
Pricing, features and differences, researched August 2026.
Searchable and Scrunch both help teams measure how AI search tools present their brand, cite their content, and compare them with competitors. Buyers often weigh them against each other when they need one place to track visibility across tools such as ChatGPT, Perplexity, Gemini, Claude, Copilot, and Google AI Overviews. The main differences fall into platform focus, analysis depth, technical capabilities, and intended team size. Searchable combines prompt and citation tracking with sentiment analysis, AI-ready technical audits, and content recommendations for brand, marketing, and SEO teams. Scrunch focuses on enterprise AI customer experience, including AI referral traffic and an Agent Experience Platform that can give AI agents an optimized site version without changing the human-facing site. Pricing, reporting needs, supported AI platforms, and the actions each tool supports after it finds a visibility gap can also shape the choice.
At a glance
Searchable
Pick it if you need high article volume with agency tiers, though the published plans cover 3 of its 9 engines.
- Entry price
- $125/mo
- Tracked prompts
- 100–1,250
- Free trial
- 14 days
Scrunch
Pick it if you want chunk-by-chunk rewrite suggestions on your pages, and treat its edge-served bot copy as an experiment rather than a settled tactic.
- Entry price
- $250/mo annual; $300 monthly
- Tracked prompts
- 350 / 700 custom; +1,000 / 2,500 preset
- Free trial
- 7 days, no card
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
The row SEOs read first
Founders have SEO backgrounds?
A tool built by people who have done the work makes different choices.
Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | Searchable | Scrunch | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | No - 14-day trial only | No - 7-day trial | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 | 0 | 5 |
| Entry paid price | $125/mo | $250/mo annual; $300 monthly | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Yes - 20% | Yes - 17% | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Per prompt + article/audit caps | Per prompt + per seat | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | No - separate prompt, answer, article, audit caps | No - prompts, personas, audits, seats | Yes - AI credits, published rate card |
| In-app usage dashboard | Partial - plan limits on billing page | Not published - CS contacts you at limits | Yes - % used, reset date, pace warning |
| Agency / reseller tier | Yes - 4 tiers | Yes - Agency Partner Program | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Yes - recurring commission, agency partners | Yes - up to 20% referral | Yes |
| Annual contract required | No | No - monthly at higher rate | No |
| Free trial length | 14 days | 7 days, no card | n/a - free plan, no expiry |
| Paid plans pricing range | $125–$999+/mo + custom | $250–$500/mo + custom Enterprise | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | CSV + API anytime | CSV, XLSX, API while active | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | Not published | SOC 2 Type II | Pending |
| ISO certification | Not published | Not published | No |
| Local backup and restore | No | No - vendor-side only | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 9 listed; 3 on published plans | 9 | 10; 5 of them also collected locally |
| Real consumer-surface capture | Not published | Mixed - browser automation + platform APIs | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes | Yes | Yes |
| Claude | Enterprise / custom | Yes | Yes |
| Gemini | Enterprise / custom | Yes | Yes |
| Google AI Mode | Enterprise / custom | Yes | Yes |
| Google AI Overviews | Yes | Yes | Yes |
| Grok | Enterprise / custom | Yes - newest addition | Yes |
| Bing Copilot | Enterprise / custom | Yes | Yes |
| DeepSeek | Enterprise / custom | No | Yes |
| Meta AI | No | Yes | Yes |
| Tracked prompts included | 100–1,250 | 350 / 700 custom; +1,000 / 2,500 preset | No hard limit on any plan |
| Samples per prompt configurable | No - monthly answer cap by plan | Not published | Yes |
| Run cadence options | Daily; weekly on custom | Not published - reported ~3 days | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Yes - save and run | Not published - reported available | Yes |
| Instant one-off check | No | No - free prompt generator only | Yes |
| Prompt manager | Yes - CSV import, 1,000 per upload | Yes - variants, tags, templates | Yes |
| Branded vs non-branded classification | Yes | Yes | Yes |
| Prompt categories and topics | Yes - topics + tags | Yes - topics, personas, funnel stage | Yes |
| Per-prompt model selection | No - set per project | Yes - variants per platform | Yes |
| Brand name variant support | Yes | Yes - sub-brands tracked separately | Yes - secondary brand terms |
| Brand multi-domain support | Yes - unlimited domains | Partial - one primary domain per brand | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | Not published | No - via MCP + external GSC tool | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Partial - AI-suggested review queue | Yes | Yes |
| Perplexity | Yes | Yes | Yes |
| Scoring & analysis | |||
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes - inline citations and sources split | Yes | Yes - domain and page level |
| Sentiment scoring | Yes - 0–100 + trend | Yes - positive, mixed, negative | Yes |
| Average position / rank | Yes | Yes - top, middle, bottom | Yes |
| Share of Voice | Yes | Yes | Yes |
| Share of Mentions | Yes | Yes | Yes |
| Share of Citations | Yes - citation share by domain | Yes | Yes |
| Narrative drift detection | Partial - sentiment trend + observed brand facts | Partial - sentiment over time | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | Partial - brand facts marked pass/fail | No | Yes |
| Untracked brand extraction | Yes | Partial - new-entity signals | Yes - with sentiment and average rank |
| Cited source categorization | Yes - source types + 11 content types | Yes - brand, competitor, third-party | Yes - 8 source types |
| Topic-level breakdown | Yes - plus topic × engine heatmap | Yes | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes - plus view-as-competitor mode | Yes | Yes - or promote any brand seen in results |
| Competitors included | Not published | Not published | 15 |
| Visibility gap analysis | Yes - source and topic gaps | Yes - gaps and white space | Yes |
| ChatGPT fan-out capture | Yes | Not published | Yes |
| AI Mode grounding queries capture | Partial - fanout per model, engine not named | Not published | Yes - the live grounding searches |
| Bing Index probe | No | No | Yes |
| AI crawler access check | Yes - plus crawler log analytics | Yes - robots checks + bot logs | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes | Yes - plus custom dashboards | Yes |
| AI-written narrative summary | Partial - agent answers on request | Yes - per detected change | Yes |
| Data export | Yes - CSV, API, Looker Studio | Yes - CSV, XLSX, PDF, API | Yes - CSV |
| Branded PDF report | No - shareable web report; PDF not shipped | No - unbranded snapshot | Yes |
| Scheduled email reports | Not published | Partial - alert digest, not a report | Yes - paid, per-user opt-in |
| Action log with export | Partial - task list, export to Linear | Partial - alert reactions via API | Yes - CSV on paid managed plans |
| Historical data retention | 3–12 months; unlimited on top tiers | 90 days published | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | Partial - fixes are tasks, not deployed edits | Partial - deploys to bot copy, not live site | Yes |
| Page-level AEO audit | Yes | Yes | Yes |
| Scored categories | 3 scores, 15 weighted factors | Not published - robots, rendering, schema, content | 9 |
| Retrieval-readiness scoring | No | Yes - retrievability + citability | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | No - impact and severity only | Partial - impact rank + confidence tiers | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | No - issue list with code examples | Yes - chunk by chunk | Yes - element, character budget, before and after |
| Second-model QA pass | No - human review | Not published | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | No | Yes - bot view + visitor image | Yes - full-page screenshot, JavaScript off |
| Audit input sources | Live URL only | Live fetch + visibility + competitor data | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Yes - re-audit and compare scores | Partial - re-audit, no paired check | Yes - compares against the baseline |
| Recommendation status tracking | Yes - in progress / resolved, assignable | Yes - approve, deploy, dismiss | Yes - planned, staged, completed |
| Visibility data sets page priority | Partial - per-URL citation rollup | Yes | Yes - defend, recover, convert, earn |
| Search Console sets page priority | Partial - GSC data available, $125+ | No | Yes - protect, balanced or expand |
| Branded audit PDF | No - export not shipped | No - unbranded PDF | Yes |
| CMS integration & publishing | |||
| WordPress | Export only - plugin is log forwarding | Bot-log integration only, no publishing | Yes - official plugin, production and staging |
| Webflow | No | No | Yes - OAuth MCP, pages and collection items |
| Framer | No | No | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No - planned | No | On roadmap |
| Surgical element-level edits to live page | No | No - edits bot-only copy | Yes |
| Preview before applying | No - review in editor before export | Yes - side-by-side diff | Yes |
| Staging environment support | No | Yes - stage without publishing | Yes - WordPress, with promote to production |
| One-click rollback | No | Not published - versions retained | Yes - WordPress |
| Patch history per site | No | Yes - version history per site | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | No - schema inside generated content only | Partial - into bot copy only | Yes - FAQPage schema |
| Publish approval gate | n/a - never publishes on its own | Yes - or set to auto-approve | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | Partial - in-app agent over workspace data | Partial - diagnosis and charts only | Yes - plans and executes against the live web |
| Fixed-workflow automation only | No workflow builder either | Yes - audit, optimize, deploy pipeline | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | No | Yes |
| Steer agent while running | No - multi-turn chat only | No | Yes - talk to any agent mid-job |
| Background execution | Not published | Yes - nightly sweeps, autopilot fixes | Yes - with notify on completion |
| Approval gate before real-world actions | Yes - write actions need confirmation | Yes - bulk or per item | Yes |
| Long-running deep work jobs | No | Partial - batch page pipelines | Yes |
| Scheduled agent jobs | No | Partial - vendor cadence, not user-set | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | Yes - articles, prompts, reports | Yes - saved dashboards | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Partial - cites the data behind each answer | Yes - raw responses + audit previews | Yes - screenshots and captured proof |
| Searchable job history | Partial - saved chat history | Partial - audit and deploy history | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | Yes | Yes - in-app assistant + MCP | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | Not disclosed | Not published | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | Partial - saved chats, context per chat | Not published | Yes - semantic search over past chats |
| Live web search | Not published | No | Yes |
| Fetch and read URLs | Partial - cached cited pages | Partial - audit fetches only | Yes |
| Semantic search over your own site | Partial - sitemap pages and audit data | No - sitemap index, not semantic | Yes - on-device index |
| Topic coverage check | Yes - topic and citation gaps | Yes | Yes - covered, partial or not covered |
| File attachments | No | No | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No - audit renders automatically | Yes - screen or window, with crop |
| Custom specialists with own tool access | Partial - custom tools on custom plans | No | Yes - plus 6 presets |
| Image generation | Not published | No | Yes |
| Content generation | |||
| Research-backed briefs | Yes - reviewable outline step | Partial - page recommendations, not briefs | Yes |
| Live SERP / PAA research | Partial - competitor and fanout research | No | Yes - plus related searches and AI search snapshots |
| Full draft generation | Yes - 20–200 articles/mo by plan | No - rewrites existing pages only | Yes |
| Brand voice grounding | Yes - knowledge base | Partial - custom instructions per page | Yes |
| Brand truth profile | Partial - brand profile + observed facts | Yes - internal sources of truth | Yes |
| Internal linking placement | Partial - suggestions, not inserted | Not published | Yes |
| Featured image generation | Not published | No | Yes |
| FAQ generation with schema export | Partial - FAQ schema inside articles | Partial - FAQ blocks in bot copy | Yes - HTML and JSON-LD |
| Key points extraction | No | Yes - structured summaries | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | Yes - content list | No | Yes |
| Export formats | Markdown; WordPress, Sanity, Contentful | Markdown, PDF, CSV, XLSX | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | Yes - editor + agent | Yes - interactive editor | Yes |
| Deploy directly to CMS | Partial - export with field mapping | No - announced, not shipped | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | Yes - sitemap sync | Yes - sitemap crawl | Yes |
| Scheduled full-site crawl | Partial - audits capped at 200–3,000 pages/mo | Yes - always-on, page cap by plan | Yes - weekly or on demand |
| Monitored page management | Yes | Yes - priority flags per page | Yes |
| Batched change digests | No | Partial - alert digest, not page diffs | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Partial - audit history per page | Partial - last-indexed timestamp | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No | No | Yes |
| Inferred relationships | No | No | Yes |
| Salience scoring | No | No | Yes |
| Graph readable by AI agent | No - brand profile only | No | Yes |
| Graph export | No | No | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | No | Partial - detects and notifies, no actions | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | Partial - diagnostic recipes in docs | Yes - prioritized page action plan | Yes - detect, locate, audit, stage a fix |
| Conditional branching | No | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | Partial - content calendar | Yes - weekly auto-approved fixes | Yes - daily to monthly |
| Workflow reports | No | Partial - pipeline status + webhooks | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | Partial - prioritised opportunity list | Yes - alert feed with reactions | Yes |
| Native OS notifications | No | No - web only | Yes - Windows and macOS |
| Customized notifications with severity thresholds | No | Partial - frequency set, tiers automatic | Yes - per project |
| Email digest | Not published | Yes - real-time, daily or weekly | Yes |
| Teams & workspaces | |||
| Seats included | Unlimited | 3 / 5 / custom | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | $0 | $25/mo, max 5 extra on entry | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes | Yes | Yes |
| Per-member usage visibility | No | Not published | Yes |
| Multi-project workspaces | Yes | Agency and Enterprise only | Yes |
| Projects included | 1–10; unlimited on top tiers | 1 brand; multi on Agency/Enterprise | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Not published | Partial - archive via API | Yes |
| Per-project API keys | Partial - keys can be bound to one project | No - org-level, brand-scoped | Yes - rotatable |
| SSO / SAML | Custom plans only | Enterprise; Google SSO all plans | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | No - white-label web reports, $400+ | No | Yes - visibility report and audit |
| Custom logo, color and link | Partial - report branding; full platform white-label unreleased | Not published | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | Yes - 4 tiers, from $250/mo | Yes - from $500/mo | Yes - four tiers |
| Client sub-accounts | Yes - client workspaces + pitch projects | Yes - guest role per brand | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | Yes - $125+ | No | Yes - OAuth, credentials stay on device |
| Google Analytics | Yes - GA4, $125+ | Yes - GA4; Adobe via push API | Roadmap |
| MCP connector support | Yes - 30+ read tools | Yes - hosted server, 33 tools | Partial - Webflow connects over MCP |
| Public API | Yes - higher tiers, 600 req/min | Enterprise only | No - project keys for own plugins only |
| Slack | No - support community only | No - Enterprise support channel only | No |
| Zapier | Custom plans only | No | No |
| Custom connection support | Yes - log ingest + REST | Yes - webhooks + custom log ingestion | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | 1 (English) | 1 (English); tracks any language | 6 |
| Troubleshooting and recovery tools | No | No - status page only | Yes |
| In-app help agent | Yes | Yes - assistant reads help docs | Yes |
| Done-for-you service available | No - training cohorts + partner agencies | Partial - CS and partner agencies | Yes |
| Team | |||
| Founders have SEO backgrounds | Yes. | No. Founders Chris Andrew and Robert MacCloy were previously CPO and CTO at Hearsay Systems, a financial-services social compliance platform. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
Searchable and Scrunch both cover core AI visibility tracking, including mentions, citations, sentiment, competitors, and audits. Searchable may suit teams that need a browser-based platform, unlimited seats, or a public API. Scrunch may suit larger teams that need SOC 2 Type II certification, cloud-based access, or its bot-specific site experience tools.
Hi, Moose fits teams that want to track, improve, verify, and publish from one tool without starting at enterprise pricing. It offers a free plan with no card or expiry. Paid plans start at $39 per month with your own OpenRouter key, or $79 per month with AI included. Every plan includes unlimited local daily visibility runs across five engines, and Hi, Moose places no hard cap on tracked prompts.
The desktop setup also gives teams more control over their data. Hi, Moose stores data in a local database on the device, supports local backup and restore, and can run three local models. Teams can therefore run agents with no AI cost to Hi, Moose when they use local models or BYOK. The in-app dashboard shows AI credit use, reset dates, and pace warnings.
For SEO work, Hi, Moose connects visibility data to page-level action. It captures live Google AI Mode grounding searches, runs nine-category AEO audits, labels recommendations by evidence tier, and compares verification audits against a baseline. Teams can stage element-level edits for WordPress, preview them, promote approved changes to production, and roll them back when needed. It also supports Webflow and Grav, while Searchable and Scrunch do not offer direct publishing for those CMS platforms.
Agencies and content teams also get branded PDF reports, scheduled email reports, content briefs based on live SERP, People Also Ask, AI Overview, and ChatGPT Search data, plus direct CMS publishing. Hi, Moose adds page-to-audio conversion with 30 voices across 24 languages, including embeddable and white-label players for agency plans.
Hi, Moose does not yet offer browser access, a public API, client sub-accounts, or completed SOC 2 certification. Buyers who need those requirements should weigh Searchable or Scrunch carefully. For most SMBs and agencies that want flexible pricing, local data control, broad engine tracking, and an approval-based path from finding an issue to fixing it, Hi, Moose provides the more complete option.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.
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