AI visibility tools, head to head
Searchable vs Semrush AI Visibility Toolkit
Pricing, features and differences, researched August 2026.
Searchable and Semrush AI Visibility Toolkit both help teams track how AI search tools mention their brands, competitors, and cited sources. Teams often compare them when they need a clearer view of brand visibility in ChatGPT, Google AI Overviews, Gemini, and other AI-generated results. The main differences fall into platform coverage, reporting depth, technical and content guidance, and how each tool fits into an existing SEO workflow. Searchable combines prompt and citation tracking with sentiment analysis, AI-ready technical audits, and content recommendations. Semrush AI Visibility Toolkit pairs prompt-level brand, competitor, citation, and audience insights with Semrush’s established SEO data. The right fit can depend on whether your team wants a dedicated AI visibility platform or AI visibility reporting within a broader SEO toolset. Pricing, reporting needs, supported AI platforms, and the actions each tool recommends after it finds a visibility gap can also shape the choice.
At a glance
Searchable
Pick it if you need high article volume with agency tiers, though the published plans cover 3 of its 9 engines.
- Entry price
- $125/mo
- Tracked prompts
- 100–1,250
- Free trial
- 14 days
Semrush AI Visibility Toolkit
Pick it if you want Semrush data behind the reporting, though it tracks 25 prompts per domain and does not write or publish.
- Entry price
- $99/mo per domain
- Tracked prompts
- 25; +50 for $60/mo
- Free trial
- 0 - demo reports only
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
The row SEOs read first
Founders have SEO backgrounds?
A tool built by people who have done the work makes different choices.
Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | Searchable | Semrush AI Visibility Toolkit | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | No - 14-day trial only | No - and no trial | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 | 0 - free checker is one-off | 5 |
| Entry paid price | $125/mo | $99/mo per domain | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Yes - 20% | Partial - $99 is the annual-billed rate | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Per prompt + article/audit caps | Per domain + per user + prompt packs | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | No - separate prompt, answer, article, audit caps | No - separate query, prompt, page, export caps | Yes - AI credits, published rate card |
| In-app usage dashboard | Partial - plan limits on billing page | Partial - subscription limit counters | Yes - % used, reset date, pace warning |
| Agency / reseller tier | Yes - 4 tiers | No - $90/mo directory listing only | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Yes - recurring commission, agency partners | Yes | Yes |
| Annual contract required | No | Partial - $99 rate is annual-billed | No |
| Free trial length | 14 days | 0 - demo reports only | n/a - free plan, no expiry |
| Paid plans pricing range | $125–$999+/mo + custom | $99/mo + add-ons; enterprise custom | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No | No - iOS/Android apps only | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | CSV + API anytime | CSV, Excel, Sheets, PDF; 10 exports/day | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | Not published | Claimed on enterprise pages, not security page | Pending |
| ISO certification | Not published | Not published - PCI DSS Level 1 only | No |
| Local backup and restore | No | No | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 9 listed; 3 on published plans | 5 surfaces; 3–4 per report | 10; 5 of them also collected locally |
| Real consumer-surface capture | Not published | Yes - clickstream and live queries, not LLM APIs | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes | Yes | Yes |
| Claude | Enterprise / custom | No | Yes |
| Gemini | Enterprise / custom | Yes | Yes |
| Google AI Mode | Enterprise / custom | Yes | Yes |
| Google AI Overviews | Yes | Partial - research reports only | Yes |
| Grok | Enterprise / custom | No | Yes |
| Bing Copilot | Enterprise / custom | No - separate enterprise product | Yes |
| DeepSeek | Enterprise / custom | No | Yes |
| Meta AI | No | No | Yes |
| Tracked prompts included | 100–1,250 | 25; +50 for $60/mo | No hard limit on any plan |
| Samples per prompt configurable | No - monthly answer cap by plan | No - 1 run/day | Yes |
| Run cadence options | Daily; weekly on custom | Daily; brand reports weekly | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Yes - save and run | Not published | Yes |
| Instant one-off check | No | Yes - free web checker | Yes |
| Prompt manager | Yes - CSV import, 1,000 per upload | Yes - CSV/TXT import, tags | Yes |
| Branded vs non-branded classification | Yes | Partial - brand reports only | Yes |
| Prompt categories and topics | Yes - topics + tags | Yes - tags + AI topic clusters | Yes |
| Per-prompt model selection | No - set per project | No - one engine per campaign | Yes |
| Brand name variant support | Yes | Yes - context-aware name matching | Yes - secondary brand terms |
| Brand multi-domain support | Yes - unlimited domains | No - $99/mo per extra domain | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | Not published | No | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Partial - AI-suggested review queue | Partial - competitor research report | Yes |
| Perplexity | Yes | Partial - brand reports only | Yes |
| Scoring & analysis | |||
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes - inline citations and sources split | Yes - domain and page level | Yes - domain and page level |
| Sentiment scoring | Yes - 0–100 + trend | Partial - brand reports only, weekly | Yes |
| Average position / rank | Yes | Yes | Yes |
| Share of Voice | Yes | Partial - brand reports only | Yes |
| Share of Mentions | Yes | Yes - 0–100 visibility score | Yes |
| Share of Citations | Yes - citation share by domain | Partial - citation share by domain | Yes |
| Narrative drift detection | Partial - sentiment trend + observed brand facts | Partial - weekly snapshots, manual compare | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | Partial - brand facts marked pass/fail | Partial - feature sentiment, no ground truth | Yes |
| Untracked brand extraction | Yes | Yes | Yes - with sentiment and average rank |
| Cited source categorization | Yes - source types + 11 content types | Yes - own, competitor, social, knowledge base, other | Yes - 8 source types |
| Topic-level breakdown | Yes - plus topic × engine heatmap | Yes | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes - plus view-as-competitor mode | Yes - auto-identified, editable | Yes - or promote any brand seen in results |
| Competitors included | Not published | 9 in brand reports | 15 |
| Visibility gap analysis | Yes - source and topic gaps | Yes - topic and citation gaps | Yes |
| ChatGPT fan-out capture | Yes | No | Yes |
| AI Mode grounding queries capture | Partial - fanout per model, engine not named | No | Yes - the live grounding searches |
| Bing Index probe | No | No | Yes |
| AI crawler access check | Yes - plus crawler log analytics | Yes - 8 bots, robots.txt, 100 pages | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes | Yes | Yes |
| AI-written narrative summary | Partial - agent answers on request | Yes - in brand reports | Yes |
| Data export | Yes - CSV, API, Looker Studio | Yes - CSV, Excel, Sheets, PDF; 10/day | Yes - CSV |
| Branded PDF report | No - shareable web report; PDF not shipped | Add-on, $20/mo | Yes |
| Scheduled email reports | Not published | Yes - daily, weekly or monthly | Yes - paid, per-user opt-in |
| Action log with export | Partial - task list, export to Linear | No | Yes - CSV on paid managed plans |
| Historical data retention | 3–12 months; unlimited on top tiers | Weekly snapshots; no cap published | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | Partial - fixes are tasks, not deployed edits | No - no fix or deploy step | Yes |
| Page-level AEO audit | Yes | No - site-level score, 100 pages | Yes |
| Scored categories | 3 scores, 15 weighted factors | 0 - single composite score | 9 |
| Retrieval-readiness scoring | No | No | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | No - impact and severity only | No - severity only | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | No - issue list with code examples | No | Yes - element, character budget, before and after |
| Second-model QA pass | No - human review | No - human review | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | No | Partial - crawl as an AI bot, no screenshot | Yes - full-page screenshot, JavaScript off |
| Audit input sources | Live URL only | Site crawl only, 100 pages | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Yes - re-audit and compare scores | Partial - crawl comparison, not AI | Yes - compares against the baseline |
| Recommendation status tracking | Yes - in progress / resolved, assignable | No | Yes - planned, staged, completed |
| Visibility data sets page priority | Partial - per-URL citation rollup | Partial - cited pages report | Yes - defend, recover, convert, earn |
| Search Console sets page priority | Partial - GSC data available, $125+ | No | Yes - protect, balanced or expand |
| Branded audit PDF | No - export not shipped | Add-on, $20/mo | Yes |
| CMS integration & publishing | |||
| WordPress | Export only - plugin is log forwarding | No - separate content product | Yes - official plugin, production and staging |
| Webflow | No | No | Yes - OAuth MCP, pages and collection items |
| Framer | No | No | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No - planned | No | On roadmap |
| Surgical element-level edits to live page | No | No | Yes |
| Preview before applying | No - review in editor before export | No | Yes |
| Staging environment support | No | No | Yes - WordPress, with promote to production |
| One-click rollback | No | No | Yes - WordPress |
| Patch history per site | No | No | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | No - schema inside generated content only | No | Yes - FAQPage schema |
| Publish approval gate | n/a - never publishes on its own | n/a - never publishes | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | Partial - in-app agent over workspace data | No | Yes - plans and executes against the live web |
| Fixed-workflow automation only | No workflow builder either | No workflow builder either | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | No | Yes |
| Steer agent while running | No - multi-turn chat only | No | Yes - talk to any agent mid-job |
| Background execution | Not published | No | Yes - with notify on completion |
| Approval gate before real-world actions | Yes - write actions need confirmation | n/a - takes no actions | Yes |
| Long-running deep work jobs | No | No | Yes |
| Scheduled agent jobs | No | No - scheduled crawls and exports only | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | Yes - articles, prompts, reports | No | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Partial - cites the data behind each answer | Yes - stored AI answers and snapshots | Yes - screenshots and captured proof |
| Searchable job history | Partial - saved chat history | No | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | Yes | No - recommendation cards, not chat | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | Not disclosed | n/a | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | Partial - saved chats, context per chat | No | Yes - semantic search over past chats |
| Live web search | Not published | No | Yes |
| Fetch and read URLs | Partial - cached cited pages | Partial - crawls a URL you enter | Yes |
| Semantic search over your own site | Partial - sitemap pages and audit data | No | Yes - on-device index |
| Topic coverage check | Yes - topic and citation gaps | Partial - topic and citation gap reports | Yes - covered, partial or not covered |
| File attachments | No | No | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | Partial - custom tools on custom plans | No | Yes - plus 6 presets |
| Image generation | Not published | No - separate content product | Yes |
| Content generation | |||
| Research-backed briefs | Yes - reviewable outline step | No - separate content product | Yes |
| Live SERP / PAA research | Partial - competitor and fanout research | No - AI topic and question data only | Yes - plus related searches and AI search snapshots |
| Full draft generation | Yes - 20–200 articles/mo by plan | No | Yes |
| Brand voice grounding | Yes - knowledge base | No | Yes |
| Brand truth profile | Partial - brand profile + observed facts | No - brand name and domain only | Yes |
| Internal linking placement | Partial - suggestions, not inserted | No | Yes |
| Featured image generation | Not published | No | Yes |
| FAQ generation with schema export | Partial - FAQ schema inside articles | No | Yes - HTML and JSON-LD |
| Key points extraction | No | No | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | Yes - content list | No | Yes |
| Export formats | Markdown; WordPress, Sanity, Contentful | CSV, Excel, Sheets, PDF | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | Yes - editor + agent | No | Yes |
| Deploy directly to CMS | Partial - export with field mapping | No | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | Yes - sitemap sync | Yes - crawler and sitemap | Yes |
| Scheduled full-site crawl | Partial - audits capped at 200–3,000 pages/mo | Partial - AI checks capped at 100 pages | Yes - weekly or on demand |
| Monitored page management | Yes | Partial - one crawl campaign, 100 pages | Yes |
| Batched change digests | No | Partial - crawl comparison alerts | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Partial - audit history per page | Partial - crawl-to-crawl changes | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No | No | Yes |
| Inferred relationships | No | No - brand and sub-brand matching only | Yes |
| Salience scoring | No | No | Yes |
| Graph readable by AI agent | No - brand profile only | No | Yes |
| Graph export | No | No | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | No | No | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | Partial - diagnostic recipes in docs | No | Yes - detect, locate, audit, stage a fix |
| Conditional branching | No | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | Partial - content calendar | No | Yes - daily to monthly |
| Workflow reports | No | No - scheduled exports only | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | Partial - prioritised opportunity list | Partial - recommendation cards on dashboard | Yes |
| Native OS notifications | No | No - mobile app push only | Yes - Windows and macOS |
| Customized notifications with severity thresholds | No | No | Yes - per project |
| Email digest | Not published | Yes - scheduled exports | Yes |
| Teams & workspaces | |||
| Seats included | Unlimited | 1 | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | $0 | $99/mo per user | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes | Partial - brand slots pool, access does not | Yes |
| Per-member usage visibility | No | Partial - limit allocation per user | Yes |
| Multi-project workspaces | Yes | No - 1 folder | Yes |
| Projects included | 1–10; unlimited on top tiers | 1 folder, 1 brand domain | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Not published | Not published | Yes |
| Per-project API keys | Partial - keys can be bound to one project | No - account-level | Yes - rotatable |
| SSO / SAML | Custom plans only | Enterprise only | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | No - white-label web reports, $400+ | Add-on, $20/mo | Yes - visibility report and audit |
| Custom logo, color and link | Partial - report branding; full platform white-label unreleased | Add-on, $20/mo | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | Yes - 4 tiers, from $250/mo | No - $90/mo directory listing | Yes - four tiers |
| Client sub-accounts | Yes - client workspaces + pitch projects | No - client portal discontinued | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | Yes - $125+ | Partial - via $10/mo report add-on | Yes - OAuth, credentials stay on device |
| Google Analytics | Yes - GA4, $125+ | Partial - via $10/mo report add-on | Roadmap |
| MCP connector support | Yes - 30+ read tools | No - needs an SEO or bundled plan | Partial - Webflow connects over MCP |
| Public API | Yes - higher tiers, 600 req/min | No - separate SEO plan | No - project keys for own plugins only |
| Slack | No - support community only | No | No |
| Zapier | Custom plans only | No | No |
| Custom connection support | Yes - log ingest + REST | Partial - report integrations on $20/mo add-on | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | 1 (English) | 14 | 6 |
| Troubleshooting and recovery tools | No | No | Yes |
| In-app help agent | Yes | Partial - recommendation cards, live chat | Yes |
| Done-for-you service available | No - training cohorts + partner agencies | No - partner agency directory | Yes |
| Team | |||
| Founders have SEO backgrounds | Yes. | Yes. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
Hi, Moose gives small teams a lower-cost way to start AI visibility work. Its free plan never expires and needs no card. Paid plans start at $39 per month with BYOK or $79 per month with AI included, while Searchable starts at $125 per month and Semrush starts at $99 per domain per month.
The pricing model also stays easier to track. Hi, Moose uses a monthly AI credit balance with a published rate card, or an OpenRouter key that can reduce the vendor AI cost to $0. It includes unlimited local visibility runs on every plan and lets users check five engines daily at no AI cost. Searchable and Semrush use separate limits across prompts, answers, articles, audits, queries, pages, or exports.
Hi, Moose covers the work after tracking. It tracks 10 engines, including ChatGPT, Claude, Gemini, Grok, Bing Copilot, DeepSeek, Meta AI, Google AI Mode, and AI Overviews. It can capture live grounding searches, audit a page across nine scored categories, prepare element-level changes, compare verification runs to a baseline, and publish approved edits through WordPress, Webflow, or Grav. Searchable provides tracking, audits, and content recommendations, but it does not deploy edits. Semrush provides AI visibility reporting, but it does not offer page-level AEO audits, fix steps, or CMS publishing in this toolkit.
The desktop model may also suit teams that need more control over data. Hi, Moose stores its database on the device, offers three local models, supports local backup and restore, and can run local models without vendor AI charges. Engine checks still need the web. Searchable and Semrush work as cloud products, which may better fit teams that need browser access from any device.
Searchable may be the better fit for teams that need unlimited included seats, client sub-accounts, a public API, or its 30+ MCP read tools. Semrush may fit teams that already work in its wider platform, need 14 interface languages, or want its scheduled report exports and consumer-surface data. Hi, Moose fits buyers who want visibility tracking, evidence-based fixes, approval-controlled publishing, and local-first storage in one product, without an annual contract or per-domain pricing.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.
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