AI visibility tools, head to head
Searchable vs Waikay
Pricing, features and differences, researched August 2026.
Searchable and Waikay both help teams track how AI search tools describe, cite, and compare brands. Buyers often weigh them together when they need a clearer view of brand visibility in ChatGPT, Gemini, Claude, Perplexity, and related AI search results. The main differences fall into platform scope, analysis method, and recommended actions. Searchable combines prompt and citation tracking with competitor analysis, sentiment analysis, AI-ready technical audits, and content recommendations. Waikay takes an entity-first approach that checks whether AI models make accurate claims about a brand, compares those claims with competitors, and prioritizes content and authority work. The right choice depends on whether your team needs a broader set of AI visibility and technical checks, or a workflow centered on brand entities, claim accuracy, and authority gaps.
At a glance
Searchable
Pick it if you need high article volume with agency tiers, though the published plans cover 3 of its 9 engines.
- Entry price
- $125/mo
- Tracked prompts
- 100–1,250
- Free trial
- 14 days
Waikay
Pick it if you want an entity graph behind the analysis, and read the $24.95 tier as a way in rather than the plan you stay on.
- Entry price
- $24.95/mo
- Tracked prompts
- 120–880 by plan; extras purchasable
- Free trial
- None - free plan instead
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
The row SEOs read first
Founders have SEO backgrounds?
A tool built by people who have done the work makes different choices.
Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | Searchable | Waikay | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | No - 14-day trial only | Yes - 3 one-time credits, no card | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 | 0 | 5 |
| Entry paid price | $125/mo | $24.95/mo | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Yes - 20% | Not published - monthly only | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Per prompt + article/audit caps | Tiered plans + monthly credits | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | No - separate prompt, answer, article, audit caps | Yes - credits | Yes - AI credits, published rate card |
| In-app usage dashboard | Partial - plan limits on billing page | Partial - per-prompt cost estimates | Yes - % used, reset date, pace warning |
| Agency / reseller tier | Yes - 4 tiers | Partial - agency-oriented tier, no reseller program | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Yes - recurring commission, agency partners | Not published | Yes |
| Annual contract required | No | No | No |
| Free trial length | 14 days | None - free plan instead | n/a - free plan, no expiry |
| Paid plans pricing range | $125–$999+/mo + custom | $24.95–$449.95/mo + enterprise | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | CSV + API anytime | Not published - CSV/JSON while active | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | Not published | Not published | Pending |
| ISO certification | Not published | Not published - UK ICO registered | No |
| Local backup and restore | No | No - vendor-side only | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 9 listed; 3 on published plans | 6 | 10; 5 of them also collected locally |
| Real consumer-surface capture | Not published | Partial - 4 scraped, 4 via API | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes | Yes - API and scraped | Yes |
| Claude | Enterprise / custom | Yes - API only | Yes |
| Gemini | Enterprise / custom | Yes - API and scraped | Yes |
| Google AI Mode | Enterprise / custom | Yes - scraped | Yes |
| Google AI Overviews | Yes | Partial - AI Mode only | Yes |
| Grok | Enterprise / custom | No | Yes |
| Bing Copilot | Enterprise / custom | Yes - scraped | Yes |
| DeepSeek | Enterprise / custom | No | Yes |
| Meta AI | No | No | Yes |
| Tracked prompts included | 100–1,250 | 120–880 by plan; extras purchasable | No hard limit on any plan |
| Samples per prompt configurable | No - monthly answer cap by plan | Not published | Yes |
| Run cadence options | Daily; weekly on custom | Daily, every 2 days, weekly | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Yes - save and run | Yes - report updates | Yes |
| Instant one-off check | No | No - project setup required | Yes |
| Prompt manager | Yes - CSV import, 1,000 per upload | Yes - topic groups, per-prompt config | Yes |
| Branded vs non-branded classification | Yes | Partial - knowledge vs commercial split | Yes |
| Prompt categories and topics | Yes - topics + tags | Yes - topic clusters and tags | Yes |
| Per-prompt model selection | No - set per project | Yes - models and cadence per prompt | Yes |
| Brand name variant support | Yes | Partial - normalised to parent brand | Yes - secondary brand terms |
| Brand multi-domain support | Yes - unlimited domains | Not published - one URL per project | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | Not published | No - no Search Console connection | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Partial - AI-suggested review queue | Yes | Yes |
| Perplexity | Yes | Yes - API only | Yes |
| Scoring & analysis | |||
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes - inline citations and sources split | Yes | Yes - domain and page level |
| Sentiment scoring | Yes - 0–100 + trend | No - deliberately excluded | Yes |
| Average position / rank | Yes | Partial - competitor rank, not answer position | Yes |
| Share of Voice | Yes | Yes | Yes |
| Share of Mentions | Yes | Yes | Yes |
| Share of Citations | Yes - citation share by domain | Partial - citation counts, no share metric | Yes |
| Narrative drift detection | Partial - sentiment trend + observed brand facts | Partial - claims refresh each report update | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | Partial - brand facts marked pass/fail | Yes - claim-level check and flag | Yes |
| Untracked brand extraction | Yes | Yes - competitors auto-detected | Yes - with sentiment and average rank |
| Cited source categorization | Yes - source types + 11 content types | Yes - knowledge vs commercial | Yes - 8 source types |
| Topic-level breakdown | Yes - plus topic × engine heatmap | Yes | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes - plus view-as-competitor mode | Yes | Yes - or promote any brand seen in results |
| Competitors included | Not published | 2 in reports; auto-detected in prompts | 15 |
| Visibility gap analysis | Yes - source and topic gaps | Yes | Yes |
| ChatGPT fan-out capture | Yes | No - fan-out used to generate prompts | Yes |
| AI Mode grounding queries capture | Partial - fanout per model, engine not named | Not published | Yes - the live grounding searches |
| Bing Index probe | No | No | Yes |
| AI crawler access check | Yes - plus crawler log analytics | Partial - vendor rates it as limited | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes | Yes | Yes |
| AI-written narrative summary | Partial - agent answers on request | Not published | Yes |
| Data export | Yes - CSV, API, Looker Studio | Yes - CSV, JSON, API | Yes - CSV |
| Branded PDF report | No - shareable web report; PDF not shipped | Partial - PDF/PNG export, no custom branding | Yes |
| Scheduled email reports | Not published | Not published | Yes - paid, per-user opt-in |
| Action log with export | Partial - task list, export to Linear | Partial - claim review status, no export | Yes - CSV on paid managed plans |
| Historical data retention | 3–12 months; unlimited on top tiers | Not published | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | Partial - fixes are tasks, not deployed edits | Partial - no publishing step | Yes |
| Page-level AEO audit | Yes | No | Yes |
| Scored categories | 3 scores, 15 weighted factors | 0 | 9 |
| Retrieval-readiness scoring | No | No | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | No - impact and severity only | Partial - ranked by impact and effort | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | No - issue list with code examples | Partial - issue list, not rewrites | Yes - element, character budget, before and after |
| Second-model QA pass | No - human review | Partial - manual paste into Claude or Gemini | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | No | No | Yes - full-page screenshot, JavaScript off |
| Audit input sources | Live URL only | Site pages crawled, LLM responses | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Yes - re-audit and compare scores | Partial - score history via report updates | Yes - compares against the baseline |
| Recommendation status tracking | Yes - in progress / resolved, assignable | No - claim review only | Yes - planned, staged, completed |
| Visibility data sets page priority | Partial - per-URL citation rollup | Partial - topic-level, not page-level | Yes - defend, recover, convert, earn |
| Search Console sets page priority | Partial - GSC data available, $125+ | No | Yes - protect, balanced or expand |
| Branded audit PDF | No - export not shipped | No - unbranded share URL | Yes |
| CMS integration & publishing | |||
| WordPress | Export only - plugin is log forwarding | No | Yes - official plugin, production and staging |
| Webflow | No | No | Yes - OAuth MCP, pages and collection items |
| Framer | No | No | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No - planned | No | On roadmap |
| Surgical element-level edits to live page | No | No | Yes |
| Preview before applying | No - review in editor before export | No | Yes |
| Staging environment support | No | No | Yes - WordPress, with promote to production |
| One-click rollback | No | No | Yes - WordPress |
| Patch history per site | No | No | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | No - schema inside generated content only | No - entity files via paid service | Yes - FAQPage schema |
| Publish approval gate | n/a - never publishes on its own | No | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | Partial - in-app agent over workspace data | No - vendor states no agents | Yes - plans and executes against the live web |
| Fixed-workflow automation only | No workflow builder either | Yes - scheduled runs only | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | No | Yes |
| Steer agent while running | No - multi-turn chat only | No | Yes - talk to any agent mid-job |
| Background execution | Not published | No - scheduled tracking only | Yes - with notify on completion |
| Approval gate before real-world actions | Yes - write actions need confirmation | No - takes no external actions | Yes |
| Long-running deep work jobs | No | Partial - deeper crawl run takes 5–6 min | Yes |
| Scheduled agent jobs | No | No | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | Yes - articles, prompts, reports | Partial - saved reports and plans | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Partial - cites the data behind each answer | Yes - full responses and citations | Yes - screenshots and captured proof |
| Searchable job history | Partial - saved chat history | Partial - report history only | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | Yes | No - external assistants only, via MCP | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | Not disclosed | 0 | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | Partial - saved chats, context per chat | No | Yes - semantic search over past chats |
| Live web search | Not published | No | Yes |
| Fetch and read URLs | Partial - cached cited pages | No | Yes |
| Semantic search over your own site | Partial - sitemap pages and audit data | No | Yes - on-device index |
| Topic coverage check | Yes - topic and citation gaps | Yes - topic breadth scoring | Yes - covered, partial or not covered |
| File attachments | No | No | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | Partial - custom tools on custom plans | No | Yes - plus 6 presets |
| Image generation | Not published | No | Yes |
| Content generation | |||
| Research-backed briefs | Yes - reviewable outline step | No - vendor states it does not generate content | Yes |
| Live SERP / PAA research | Partial - competitor and fanout research | No | Yes - plus related searches and AI search snapshots |
| Full draft generation | Yes - 20–200 articles/mo by plan | No | Yes |
| Brand voice grounding | Yes - knowledge base | No | Yes |
| Brand truth profile | Partial - brand profile + observed facts | Partial - checked and flagged claim list | Yes |
| Internal linking placement | Partial - suggestions, not inserted | No - sister product only | Yes |
| Featured image generation | Not published | No | Yes |
| FAQ generation with schema export | Partial - FAQ schema inside articles | No | Yes - HTML and JSON-LD |
| Key points extraction | No | No | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | Yes - content list | No | Yes |
| Export formats | Markdown; WordPress, Sanity, Contentful | CSV, JSON, PDF, PNG | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | Yes - editor + agent | No | Yes |
| Deploy directly to CMS | Partial - export with field mapping | No | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | Yes - sitemap sync | Yes - top pages crawled at setup | Yes |
| Scheduled full-site crawl | Partial - audits capped at 200–3,000 pages/mo | No - crawl runs per report | Yes - weekly or on demand |
| Monitored page management | Yes | No | Yes |
| Batched change digests | No | No | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Partial - audit history per page | No | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No | Yes - built from crawled pages | Yes |
| Inferred relationships | No | Yes | Yes |
| Salience scoring | No | Partial - association strength heatmap | Yes |
| Graph readable by AI agent | No - brand profile only | Partial - entity files via paid service | Yes |
| Graph export | No | Partial - JSON via paid service | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | No | No | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | Partial - diagnostic recipes in docs | Partial - prioritised plan, executed manually | Yes - detect, locate, audit, stage a fix |
| Conditional branching | No | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | Partial - content calendar | No | Yes - daily to monthly |
| Workflow reports | No | No | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | Partial - prioritised opportunity list | No | Yes |
| Native OS notifications | No | No - web only | Yes - Windows and macOS |
| Customized notifications with severity thresholds | No | Not published | Yes - per project |
| Email digest | Not published | Not published | Yes |
| Teams & workspaces | |||
| Seats included | Unlimited | 1 / 2 / unlimited by plan | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | $0 | Not published - upgrade required | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes | Yes - credits pooled per account | Yes |
| Per-member usage visibility | No | Not published | Yes |
| Multi-project workspaces | Yes | Yes | Yes |
| Projects included | 1–10; unlimited on top tiers | Unlimited from $69.95 | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Not published | Not published | Yes |
| Per-project API keys | Partial - keys can be bound to one project | No - one account key | Yes - rotatable |
| SSO / SAML | Custom plans only | Not published | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | No - white-label web reports, $400+ | No | Yes - visibility report and audit |
| Custom logo, color and link | Partial - report branding; full platform white-label unreleased | No | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | Yes - 4 tiers, from $250/mo | Partial - agency-oriented tier, no separate program | Yes - four tiers |
| Client sub-accounts | Yes - client workspaces + pitch projects | Partial - unlimited seats and projects, no client roles | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | Yes - $125+ | No | Yes - OAuth, credentials stay on device |
| Google Analytics | Yes - GA4, $125+ | No | Roadmap |
| MCP connector support | Yes - 30+ read tools | Yes - read-only, 5 tools | Partial - Webflow connects over MCP |
| Public API | Yes - higher tiers, 600 req/min | Yes - $69.95 and above | No - project keys for own plugins only |
| Slack | No - support community only | No | No |
| Zapier | Custom plans only | Partial - via API, no native app | No |
| Custom connection support | Yes - log ingest + REST | Partial - JSON API only | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | 1 (English) | Not published - analyses 13–47 languages | 6 |
| Troubleshooting and recovery tools | No | Partial - crawler whitelisting docs | Yes |
| In-app help agent | Yes | No - live chat with staff | Yes |
| Done-for-you service available | No - training cohorts + partner agencies | Yes - entity map managed service | Yes |
| Team | |||
| Founders have SEO backgrounds | Yes. | Yes. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
Searchable and Waikay both cover core AI visibility tracking, and each has cases where it fits. Searchable suits teams that need a browser-based platform, a public API, client sub-accounts, or unlimited seats. Waikay offers the lowest paid entry point at $24.95 per month and may suit teams focused on entity-level claim checks and monthly credit plans.
Hi, Moose fits teams that want to track, diagnose, fix, verify, and publish from one tool. It tracks 10 engines, including Google AI Overviews, AI Mode, ChatGPT, Claude, Gemini, Grok, Bing Copilot, DeepSeek, Meta AI, and Perplexity. It also supports unlimited local daily visibility runs on every plan, with no hard prompt limit. Searchable and Waikay meter tracked prompts or answers by plan.
The desktop model also changes the cost and data trade-offs. Hi, Moose offers a free-forever plan with no card, BYOK plans from $39 per month, and local models that can run without AI costs paid to the vendor. It stores data in a local database, supports full local backup and restore, and lets users export CSV, PDF, DOCX, and other files. Searchable and Waikay run as cloud SaaS products.
For teams that need to act on findings, Hi, Moose goes further than visibility reports. It provides page-level AEO audits, retrieval-readiness scoring, evidence tiers, element-level rewrite suggestions, baseline comparisons, and approval-controlled CMS publishing. Its WordPress, Webflow, and Grav connections support previews, and WordPress users can use staging, rollback, patch history, and visual placement selection.
Agencies can also use branded PDF reports, white-label audio players, agency tiers, and client-facing attribution links. Hi, Moose does not offer client logins or a public API, so Searchable may remain the better fit for agencies that need those features. But for SMBs and agencies that want local control, broad engine coverage, transparent AI usage, and a direct path from AI search data to approved page changes, Hi, Moose offers the more complete option.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.
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