AI visibility tools, head to head
Semrush AI Visibility Toolkit vs AIclicks
Pricing, features and differences, researched August 2026.
Semrush AI Visibility Toolkit and AIclicks both help teams track how AI search tools mention brands, cite sources, and surface competitors. Buyers often compare them when they need a clearer view of performance across tools such as ChatGPT, Google AI Mode, Gemini, and AI Overviews. The main differences come down to data sources, platform coverage, reporting depth, and workflow. Semrush combines AI visibility research with its established SEO data, which may suit teams that already use Semrush for keyword, competitor, and site research. AIclicks monitors more than 10 AI surfaces through their live user interfaces and ties visibility findings to traffic, content updates, and outreach tasks. Teams should also compare each tool’s prompt tracking, citation analysis, competitor reporting, action recommendations, integrations, and pricing. Agencies may place more weight on client reporting and multi-brand workflows, while in-house teams may focus on how easily each platform turns AI visibility data into content priorities.
At a glance
Semrush AI Visibility Toolkit
Pick it if you want Semrush data behind the reporting, though it tracks 25 prompts per domain and does not write or publish.
- Entry price
- $99/mo per domain
- Tracked prompts
- 25; +50 for $60/mo
- Free trial
- 0 - demo reports only
AIclicks
Pick it if you want tracking and CMS publishing cheaply, and accept 30 prompts and 3 of its 11 engines at the entry price.
- Entry price
- $59/mo
- Tracked prompts
- 30 / 150 / 300
- Free trial
- 3 days
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
The row SEOs read first
Founders have SEO backgrounds?
A tool built by people who have done the work makes different choices.
Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | Semrush AI Visibility Toolkit | AIclicks | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | No - and no trial | No - 3-day trial, no card | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 - free checker is one-off | 0 - free tools are one-off | 5 |
| Entry paid price | $99/mo per domain | $59/mo | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Partial - $99 is the annual-billed rate | Yes - up to 29% | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Per domain + per user + prompt packs | Per prompt + engine count by tier | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | No - separate query, prompt, page, export caps | No - prompt, response, article caps | Yes - AI credits, published rate card |
| In-app usage dashboard | Partial - subscription limit counters | Not published | Yes - % used, reset date, pace warning |
| Agency / reseller tier | No - $90/mo directory listing only | Custom pricing + rev share | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Yes | Yes | Yes |
| Annual contract required | Partial - $99 rate is annual-billed | No - monthly, cancel anytime | No |
| Free trial length | 0 - demo reports only | 3 days | n/a - free plan, no expiry |
| Paid plans pricing range | $99/mo + add-ons; enterprise custom | $59–$499/mo + custom | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No - iOS/Android apps only | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | CSV, Excel, Sheets, PDF; 10 exports/day | In-app export; API on $189+ | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | Claimed on enterprise pages, not security page | Not published | Pending |
| ISO certification | Not published - PCI DSS Level 1 only | Not published | No |
| Local backup and restore | No | No | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 5 surfaces; 3–4 per report | 11 offered; you get 3 / 4 / 6 | 10; 5 of them also collected locally |
| Real consumer-surface capture | Yes - clickstream and live queries, not LLM APIs | Claimed, unverified - chat UIs, not APIs | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes | Yes - default on all plans | Yes |
| Claude | No | Only if chosen - 3 / 4 / 6 of 11 | Yes |
| Gemini | Yes | Only if chosen - 3 / 4 / 6 of 11 | Yes |
| Google AI Mode | Yes | Only if chosen - 3 / 4 / 6 of 11 | Yes |
| Google AI Overviews | Partial - research reports only | Only if chosen - 3 / 4 / 6 of 11 | Yes |
| Grok | No | Only if chosen - 3 / 4 / 6 of 11 | Yes |
| Bing Copilot | No - separate enterprise product | Only if chosen - 3 / 4 / 6 of 11 | Yes |
| DeepSeek | No | Only if chosen - 3 / 4 / 6 of 11 | Yes |
| Meta AI | No | Only if chosen - 3 / 4 / 6 of 11 | Yes |
| Tracked prompts included | 25; +50 for $60/mo | 30 / 150 / 300 | No hard limit on any plan |
| Samples per prompt configurable | No - 1 run/day | No - monthly response cap instead | Yes |
| Run cadence options | Daily; brand reports weekly | Daily; weekly on $499 | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Not published | Not published | Yes |
| Instant one-off check | Yes - free web checker | Yes - free website tools | Yes |
| Prompt manager | Yes - CSV/TXT import, tags | Yes - list, topics, CSV import | Yes |
| Branded vs non-branded classification | Partial - brand reports only | Not published | Yes |
| Prompt categories and topics | Yes - tags + AI topic clusters | Yes - one topic per prompt | Yes |
| Per-prompt model selection | No - one engine per campaign | No - set per project | Yes |
| Brand name variant support | Yes - context-aware name matching | Not published | Yes - secondary brand terms |
| Brand multi-domain support | No - $99/mo per extra domain | 1 site on $59; unlimited above | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | No | No - no GSC connector | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Partial - competitor research report | Yes - discovery + citation-driven | Yes |
| Perplexity | Partial - brand reports only | Only if chosen - 3 / 4 / 6 of 11 | Yes |
| Scoring & analysis | |||
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes - domain and page level | Yes - URL and domain level | Yes - domain and page level |
| Sentiment scoring | Partial - brand reports only, weekly | Yes - $189+ only | Yes |
| Average position / rank | Yes | Yes | Yes |
| Share of Voice | Partial - brand reports only | Yes | Yes |
| Share of Mentions | Yes - 0–100 visibility score | Yes - visibility % | Yes |
| Share of Citations | Partial - citation share by domain | Partial - frequency, brand view | Yes |
| Narrative drift detection | Partial - weekly snapshots, manual compare | Partial - sentiment themes over time | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | Partial - feature sentiment, no ground truth | No | Yes |
| Untracked brand extraction | Yes | Yes - competitor discovery | Yes - with sentiment and average rank |
| Cited source categorization | Yes - own, competitor, social, knowledge base, other | Yes - 14 page types | Yes - 8 source types |
| Topic-level breakdown | Yes | Yes | Yes |
| Engine-level breakdown | Yes | Yes - model leaderboard | Yes |
| Competitor tracking | Yes - auto-identified, editable | Yes | Yes - or promote any brand seen in results |
| Competitors included | 9 in brand reports | No cap published | 15 |
| Visibility gap analysis | Yes - topic and citation gaps | Yes - topic, source, competitor | Yes |
| ChatGPT fan-out capture | No | Yes - logged per run | Yes |
| AI Mode grounding queries capture | No | Yes - same fan-out capture | Yes - the live grounding searches |
| Bing Index probe | No | No | Yes |
| AI crawler access check | Yes - 8 bots, robots.txt, 100 pages | No - free website tool only | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes | Yes | Yes |
| AI-written narrative summary | Yes - in brand reports | Not published | Yes |
| Data export | Yes - CSV, Excel, Sheets, PDF; 10/day | Yes - in-app; API on $189+ | Yes - CSV |
| Branded PDF report | Add-on, $20/mo | Not published | Yes |
| Scheduled email reports | Yes - daily, weekly or monthly | Not published | Yes - paid, per-user opt-in |
| Action log with export | No | Partial - status + notes, no export | Yes - CSV on paid managed plans |
| Historical data retention | Weekly snapshots; no cap published | Not published; API caps at 90 days | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | No - no fix or deploy step | Partial - no verify step | Yes |
| Page-level AEO audit | No - site-level score, 100 pages | No - free website tool only | Yes |
| Scored categories | 0 - single composite score | 6 - free website tool only | 9 |
| Retrieval-readiness scoring | No | Partial - free website tool only | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | No - severity only | No - impact ranking only | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | No | No | Yes - element, character budget, before and after |
| Second-model QA pass | No - human review | No - manual editing advised | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | Partial - crawl as an AI bot, no screenshot | No | Yes - full-page screenshot, JavaScript off |
| Audit input sources | Site crawl only, 100 pages | Live URL, free website tool | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Partial - crawl comparison, not AI | No - manual re-run | Yes - compares against the baseline |
| Recommendation status tracking | No | Yes - pending / done / dismissed | Yes - planned, staged, completed |
| Visibility data sets page priority | Partial - cited pages report | Yes | Yes - defend, recover, convert, earn |
| Search Console sets page priority | No | No | Yes - protect, balanced or expand |
| Branded audit PDF | Add-on, $20/mo | No | Yes |
| CMS integration & publishing | |||
| WordPress | No - separate content product | Yes - publish and update | Yes - official plugin, production and staging |
| Webflow | No | Yes - publish and update | Yes - OAuth MCP, pages and collection items |
| Framer | No | Yes - triggers site redeploy | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No | Yes - publish and update | On roadmap |
| Surgical element-level edits to live page | No | No - whole article only | Yes |
| Preview before applying | No | Partial - save as CMS draft | Yes |
| Staging environment support | No | No | Yes - WordPress, with promote to production |
| One-click rollback | No | No | Yes - WordPress |
| Patch history per site | No | No | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | No | Not published | Yes - FAQPage schema |
| Publish approval gate | n/a - never publishes | Partial - manual click only | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | No | No - form-driven writer | Yes - plans and executes against the live web |
| Fixed-workflow automation only | No workflow builder either | Yes - generate, edit, publish | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | No | Yes |
| Steer agent while running | No | No - inputs set upfront | Yes - talk to any agent mid-job |
| Background execution | No | Not published | Yes - with notify on completion |
| Approval gate before real-world actions | n/a - takes no actions | Yes - publish is manual | Yes |
| Long-running deep work jobs | No | No | Yes |
| Scheduled agent jobs | No - scheduled crawls and exports only | No | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | No | Yes - article drafts | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Yes - stored AI answers and snapshots | Partial - full AI answer stored | Yes - screenshots and captured proof |
| Searchable job history | No | Not published | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | No - recommendation cards, not chat | No - MCP for outside assistants | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | n/a | n/a | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | No | No | Yes - semantic search over past chats |
| Live web search | No | No | Yes |
| Fetch and read URLs | Partial - crawls a URL you enter | Partial - reads URLs you supply | Yes |
| Semantic search over your own site | No | No | Yes - on-device index |
| Topic coverage check | Partial - topic and citation gap reports | Partial - topic and source gaps | Yes - covered, partial or not covered |
| File attachments | No | Partial - CSV prompt import only | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | No | No | Yes - plus 6 presets |
| Image generation | No - separate content product | Not published | Yes |
| Content generation | |||
| Research-backed briefs | No - separate content product | Partial - ideas from gaps, no brief | Yes |
| Live SERP / PAA research | No - AI topic and question data only | No - fan-out queries only | Yes - plus related searches and AI search snapshots |
| Full draft generation | No | Yes - 5 / 15 / 30 per mo | Yes |
| Brand voice grounding | No | Partial - free-text instructions | Yes |
| Brand truth profile | No - brand name and domain only | Partial - domain, services, rivals | Yes |
| Internal linking placement | No | Partial - you supply the links | Yes |
| Featured image generation | No | Not published | Yes |
| FAQ generation with schema export | No | No | Yes - HTML and JSON-LD |
| Key points extraction | No | No | Yes - pushable into the live pag |
| AI-tell removal pass | No | No - manual editing advised | Yes - paid, toggleable |
| Artifact library | No | Yes - saved articles | Yes |
| Export formats | CSV, Excel, Sheets, PDF | Not published; CMS publish or export | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | No | Yes - re-publish updates the post | Yes |
| Deploy directly to CMS | No | Yes - 4 platforms | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | Yes - crawler and sitemap | Partial - reads site at setup | Yes |
| Scheduled full-site crawl | Partial - AI checks capped at 100 pages | No | Yes - weekly or on demand |
| Monitored page management | Partial - one crawl campaign, 100 pages | No | Yes |
| Batched change digests | Partial - crawl comparison alerts | No | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Partial - crawl-to-crawl changes | No | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No | No | Yes |
| Inferred relationships | No - brand and sub-brand matching only | No | Yes |
| Salience scoring | No | No | Yes |
| Graph readable by AI agent | No | No | Yes |
| Graph export | No | No | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | No | Not published | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | No | No | Yes - detect, locate, audit, stage a fix |
| Conditional branching | No | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | No | No | Yes - daily to monthly |
| Workflow reports | No - scheduled exports only | No | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | Partial - recommendation cards on dashboard | No | Yes |
| Native OS notifications | No - mobile app push only | No | Yes - Windows and macOS |
| Customized notifications with severity thresholds | No | Not published | Yes - per project |
| Email digest | Yes - scheduled exports | Not published | Yes |
| Teams & workspaces | |||
| Seats included | 1 | Not published - invite by team | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | $99/mo per user | Not published | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Partial - brand slots pool, access does not | Yes - prompts split across projects | Yes |
| Per-member usage visibility | Partial - limit allocation per user | Not published | Yes |
| Multi-project workspaces | No - 1 folder | Yes - domains within a team | Yes |
| Projects included | 1 folder, 1 brand domain | 1 site on $59; unlimited above | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Not published | Not published | Yes |
| Per-project API keys | No - account-level | Partial - scoped to team + domains | Yes - rotatable |
| SSO / SAML | Enterprise only | Not published | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | Add-on, $20/mo | Not published | Yes - visibility report and audit |
| Custom logo, color and link | Add-on, $20/mo | Not published | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | No - $90/mo directory listing | Yes - custom pricing, no fixed price | Yes - four tiers |
| Client sub-accounts | No - client portal discontinued | Yes - separate teams or domains | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | Partial - via $10/mo report add-on | No | Yes - OAuth, credentials stay on device |
| Google Analytics | Partial - via $10/mo report add-on | Yes - GA4 read-only, $189+ | Roadmap |
| MCP connector support | No - needs an SEO or bundled plan | Yes - read-only, $189+ | Partial - Webflow connects over MCP |
| Public API | No - separate SEO plan | Yes - read-only, $189+ | No - project keys for own plugins only |
| Slack | No | Partial - support channel only | No |
| Zapier | No | No - no webhooks | No |
| Custom connection support | Partial - report integrations on $20/mo add-on | Enterprise only | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | 14 | 1 (English) | 6 |
| Troubleshooting and recovery tools | No | Partial - docs only | Yes |
| In-app help agent | Partial - recommendation cards, live chat | Partial - chatbot on docs site | Yes |
| Done-for-you service available | No - partner agency directory | Yes - in-house AI SEO agency | Yes |
| Team | |||
| Founders have SEO backgrounds | Yes. | Yes. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
Semrush AI Visibility Toolkit suits teams that already use Semrush and want AI visibility data alongside its wider SEO platform. AIclicks suits teams that need a browser-based tool, API access on higher plans, or publishing across WordPress, Webflow, Framer, and Shopify. Both track AI mentions, citations, competitors, and visibility trends.
Hi, Moose fits teams that want to track, diagnose, verify, and deploy changes from one tool. It supports 10 AI engines, includes no hard prompt limit, and lets users run checks on demand or several times per day. It also captures live AI Mode grounding searches, ChatGPT fan-out queries, page-level citations, sentiment, share of voice, and narrative drift against a brand truth profile.
Cost and control also set Hi, Moose apart. It offers a free-forever plan with no card, five engines available for daily checks, and unlimited local runs on every plan. Paid plans start at $39 per month with a user-supplied OpenRouter key, or $79 per month with AI included. The published AI-credit rate card, usage dashboard, local models, and BYOK option give teams clearer control over AI spend than prompt, response, page, and export caps.
Hi, Moose runs as a Windows and macOS desktop app, so project data stays in a local database on the user’s device. Teams can export CSV, PDF, and DOCX files, and they can create and restore full local backups. That setup will not suit buyers who need a browser-based SaaS product or client login portals. For teams that value local data storage, on-device AI, and offline access to stored work, it provides a clear alternative.
The main difference comes after visibility tracking. Hi, Moose audits individual pages across nine AEO categories, scores retrieval readiness, labels recommendation evidence, creates element-level rewrites, and checks revisions against a baseline. Users can then preview and approve targeted edits for WordPress, Webflow, or Grav. WordPress users can stage changes, promote them to production, roll them back, and review patch history. Semrush does not include a fix or deploy step in this toolkit, while AIclicks can publish whole-article updates but does not offer element-level live-page edits or verification re-runs.
For agencies and small teams, Hi, Moose adds flat agency tiers, white-label visibility and audit reports, unlimited seats on paid managed plans, and local or hosted AI options. Its desktop-only model and lack of a public API may rule it out for some larger, browser-first operations. But for buyers who need AI visibility tracking tied to page audits, approved fixes, CMS publishing, and transparent AI costs, Hi, Moose covers more of the day-to-day AEO workflow than either alternative.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.
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