AI visibility tools, head to head
Semrush AI Visibility Toolkit vs Bluefish AI
Pricing, features and differences, researched August 2026.
Semrush AI Visibility Toolkit and Bluefish AI both help teams track how AI platforms represent their brands. Teams often compare them when they need to monitor mentions, citations, competitors, and brand accuracy across tools such as ChatGPT, Google AI, Claude, Perplexity, and Gemini. The main difference starts with the audience each platform serves. Semrush AI Visibility Toolkit fits SEO teams, marketers, and agencies that want AI visibility data alongside established SEO research. Bluefish AI focuses on enterprise marketing, search, content, and commerce teams that need AI visibility monitoring, GEO optimization, and agentic commerce support. This comparison looks at platform coverage, reporting depth, SEO data, optimization tools, brand-accuracy monitoring, team workflows, and pricing fit.
At a glance
Semrush AI Visibility Toolkit
Pick it if you want Semrush data behind the reporting, though it tracks 25 prompts per domain and does not write or publish.
- Entry price
- $99/mo per domain
- Tracked prompts
- 25; +50 for $60/mo
- Free trial
- 0 - demo reports only
Bluefish AI
Pick it if you can run an enterprise procurement cycle, because nothing is published: no price, no prompt count, and access is a closed pilot.
- Entry price
- Not published - quote only
- Tracked prompts
- Not published
- Free trial
- None - closed pilot only
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
The row SEOs read first
Founders have SEO backgrounds?
A tool built by people who have done the work makes different choices.
Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | Semrush AI Visibility Toolkit | Bluefish AI | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | No - and no trial | No | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 - free checker is one-off | 0 | 5 |
| Entry paid price | $99/mo per domain | Not published - quote only | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Partial - $99 is the annual-billed rate | Not published | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Per domain + per user + prompt packs | Custom contract; per brand and seat | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | No - separate query, prompt, page, export caps | No - no published unit | Yes - AI credits, published rate card |
| In-app usage dashboard | Partial - subscription limit counters | Not published | Yes - % used, reset date, pace warning |
| Agency / reseller tier | No - $90/mo directory listing only | No | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Yes | No | Yes |
| Annual contract required | Partial - $99 rate is annual-billed | Not published - annual reported | No |
| Free trial length | 0 - demo reports only | None - closed pilot only | n/a - free plan, no expiry |
| Paid plans pricing range | $99/mo + add-ons; enterprise custom | Not published; $150k–$500k/yr estimated | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No - iOS/Android apps only | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | CSV, Excel, Sheets, PDF; 10 exports/day | Not published - export tier-gated | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | Claimed on enterprise pages, not security page | Not certified - audit in progress | Pending |
| ISO certification | Not published - PCI DSS Level 1 only | Not published | No |
| Local backup and restore | No | No | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 5 surfaces; 3–4 per report | 5 named; plus Amazon Rufus | 10; 5 of them also collected locally |
| Real consumer-surface capture | Yes - clickstream and live queries, not LLM APIs | Not published | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes | Yes | Yes |
| Claude | No | Yes - depth questioned in reviews | Yes |
| Gemini | Yes | Partial - named only as "Google AI" | Yes |
| Google AI Mode | Yes | Not published | Yes |
| Google AI Overviews | Partial - research reports only | Yes | Yes |
| Grok | No | No | Yes |
| Bing Copilot | No - separate enterprise product | Third-party reports only | Yes |
| DeepSeek | No | No | Yes |
| Meta AI | No | Named in 2025, not since | Yes |
| Tracked prompts included | 25; +50 for $60/mo | Not published | No hard limit on any plan |
| Samples per prompt configurable | No - 1 run/day | Not published | Yes |
| Run cadence options | Daily; brand reports weekly | Not published - daily reported | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Not published | Not published | Yes |
| Instant one-off check | Yes - free web checker | No - no free tool | Yes |
| Prompt manager | Yes - CSV/TXT import, tags | Yes - you supply the prompts | Yes |
| Branded vs non-branded classification | Partial - brand reports only | Not published | Yes |
| Prompt categories and topics | Yes - tags + AI topic clusters | Yes - topics and audience segments | Yes |
| Per-prompt model selection | No - one engine per campaign | Not published | Yes |
| Brand name variant support | Yes - context-aware name matching | Not published | Yes - secondary brand terms |
| Brand multi-domain support | No - $99/mo per extra domain | Not published - priced per brand | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | No | No | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Partial - competitor research report | Partial - method not published | Yes |
| Perplexity | Partial - brand reports only | Yes | Yes |
| Scoring & analysis | |||
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes - domain and page level | Yes - source-level scoring | Yes - domain and page level |
| Sentiment scoring | Partial - brand reports only, weekly | Yes | Yes |
| Average position / rank | Yes | Yes | Yes |
| Share of Voice | Partial - brand reports only | Yes | Yes |
| Share of Mentions | Yes - 0–100 visibility score | Yes | Yes |
| Share of Citations | Partial - citation share by domain | Yes | Yes |
| Narrative drift detection | Partial - weekly snapshots, manual compare | Yes - narrative tracking | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | Partial - feature sentiment, no ground truth | Yes - claims vs first-party facts | Yes |
| Untracked brand extraction | Yes | Not published | Yes - with sentiment and average rank |
| Cited source categorization | Yes - own, competitor, social, knowledge base, other | Partial - owned vs earned grouping | Yes - 8 source types |
| Topic-level breakdown | Yes | Yes | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes - auto-identified, editable | Yes | Yes - or promote any brand seen in results |
| Competitors included | 9 in brand reports | Not published | 15 |
| Visibility gap analysis | Yes - topic and citation gaps | Yes - narrative and source gaps | Yes |
| ChatGPT fan-out capture | No | Not published | Yes |
| AI Mode grounding queries capture | No | No | Yes - the live grounding searches |
| Bing Index probe | No | No | Yes |
| AI crawler access check | Yes - 8 bots, robots.txt, 100 pages | No | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes | Yes | Yes |
| AI-written narrative summary | Yes - in brand reports | Not published | Yes |
| Data export | Yes - CSV, Excel, Sheets, PDF; 10/day | Partial - CSV and API, tier-gated | Yes - CSV |
| Branded PDF report | Add-on, $20/mo | No | Yes |
| Scheduled email reports | Yes - daily, weekly or monthly | Partial - ranked alerts | Yes - paid, per-user opt-in |
| Action log with export | No | No | Yes - CSV on paid managed plans |
| Historical data retention | Weekly snapshots; no cap published | Not published | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | No - no fix or deploy step | No - no page fix or deploy step | Yes |
| Page-level AEO audit | No - site-level score, 100 pages | No | Yes |
| Scored categories | 0 - single composite score | 0 | 9 |
| Retrieval-readiness scoring | No | No | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | No - severity only | No - impact ranking only | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | No | No - content guidance only | Yes - element, character budget, before and after |
| Second-model QA pass | No - human review | No - human review | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | Partial - crawl as an AI bot, no screenshot | No | Yes - full-page screenshot, JavaScript off |
| Audit input sources | Site crawl only, 100 pages | n/a - no page audit | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Partial - crawl comparison, not AI | Partial - campaign-level measurement | Yes - compares against the baseline |
| Recommendation status tracking | No | Partial - ranked recommendation queue | Yes - planned, staged, completed |
| Visibility data sets page priority | Partial - cited pages report | Yes - source impact scoring | Yes - defend, recover, convert, earn |
| Search Console sets page priority | No | No | Yes - protect, balanced or expand |
| Branded audit PDF | Add-on, $20/mo | n/a - no page audit | Yes |
| CMS integration & publishing | |||
| WordPress | No - separate content product | No | Yes - official plugin, production and staging |
| Webflow | No | No | Yes - OAuth MCP, pages and collection items |
| Framer | No | No | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No | No - product feeds, not the CMS | On roadmap |
| Surgical element-level edits to live page | No | No | Yes |
| Preview before applying | No | No | Yes |
| Staging environment support | No | No | Yes - WordPress, with promote to production |
| One-click rollback | No | No | Yes - WordPress |
| Patch history per site | No | No | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | No | No | Yes - FAQPage schema |
| Publish approval gate | n/a - never publishes | n/a - never publishes to your site | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | No | No - despite the naming | Yes - plans and executes against the live web |
| Fixed-workflow automation only | No workflow builder either | No workflow builder either | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | No | Yes |
| Steer agent while running | No | No | Yes - talk to any agent mid-job |
| Background execution | No | No | Yes - with notify on completion |
| Approval gate before real-world actions | n/a - takes no actions | n/a - takes no actions | Yes |
| Long-running deep work jobs | No | No | Yes |
| Scheduled agent jobs | No - scheduled crawls and exports only | No - scheduled prompt runs only | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | No | No | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Yes - stored AI answers and snapshots | Partial - stored AI responses | Yes - screenshots and captured proof |
| Searchable job history | No | No | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | No - recommendation cards, not chat | No | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | n/a | n/a | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | No | No | Yes - semantic search over past chats |
| Live web search | No | No | Yes |
| Fetch and read URLs | Partial - crawls a URL you enter | Partial - ingests your own content | Yes |
| Semantic search over your own site | No | No | Yes - on-device index |
| Topic coverage check | Partial - topic and citation gap reports | Partial - narrative gap reports | Yes - covered, partial or not covered |
| File attachments | No | Partial - brand documents ingested | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | No | No | Yes - plus 6 presets |
| Image generation | No - separate content product | No | Yes |
| Content generation | |||
| Research-backed briefs | No - separate content product | No | Yes |
| Live SERP / PAA research | No - AI topic and question data only | No | Yes - plus related searches and AI search snapshots |
| Full draft generation | No | No | Yes |
| Brand voice grounding | No | Partial - brand facts, no generation | Yes |
| Brand truth profile | No - brand name and domain only | Yes - verified brand fact library | Yes |
| Internal linking placement | No | No | Yes |
| Featured image generation | No | No | Yes |
| FAQ generation with schema export | No | No | Yes - HTML and JSON-LD |
| Key points extraction | No | No | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | No | No | Yes |
| Export formats | CSV, Excel, Sheets, PDF | CSV, API | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | No | No | Yes |
| Deploy directly to CMS | No | No | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | Yes - crawler and sitemap | No | Yes |
| Scheduled full-site crawl | Partial - AI checks capped at 100 pages | No | Yes - weekly or on demand |
| Monitored page management | Partial - one crawl campaign, 100 pages | Partial - content you submit, not crawled | Yes |
| Batched change digests | Partial - crawl comparison alerts | No | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Partial - crawl-to-crawl changes | No | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No | No - structured brand data only | Yes |
| Inferred relationships | No - brand and sub-brand matching only | No | Yes |
| Salience scoring | No | No | Yes |
| Graph readable by AI agent | No | Partial - brand data sent to LLM providers | Yes |
| Graph export | No | No | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | No | Partial - risk and inaccuracy alerts | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | No | No | Yes - detect, locate, audit, stage a fix |
| Conditional branching | No | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | No | No | Yes - daily to monthly |
| Workflow reports | No - scheduled exports only | Partial - daily ranked recommendations | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | Partial - recommendation cards on dashboard | Partial - notification feed | Yes |
| Native OS notifications | No - mobile app push only | No | Yes - Windows and macOS |
| Customized notifications with severity thresholds | No | Partial - severity-scored, not user-set | Yes - per project |
| Email digest | Yes - scheduled exports | Not published | Yes |
| Teams & workspaces | |||
| Seats included | 1 | Not published - per seat | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | $99/mo per user | Not published | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Partial - brand slots pool, access does not | n/a - no published allowance | Yes |
| Per-member usage visibility | Partial - limit allocation per user | Not published | Yes |
| Multi-project workspaces | No - 1 folder | Partial - per brand, priced separately | Yes |
| Projects included | 1 folder, 1 brand domain | Not published - priced per brand | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Not published | Not published | Yes |
| Per-project API keys | No - account-level | Not published | Yes - rotatable |
| SSO / SAML | Enterprise only | Partial - Google Workspace reported | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | Add-on, $20/mo | No | Yes - visibility report and audit |
| Custom logo, color and link | Add-on, $20/mo | No | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | No - $90/mo directory listing | No | Yes - four tiers |
| Client sub-accounts | No - client portal discontinued | No | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | Partial - via $10/mo report add-on | Not published | Yes - OAuth, credentials stay on device |
| Google Analytics | Partial - via $10/mo report add-on | Not published - GA4 reported | Roadmap |
| MCP connector support | No - needs an SEO or bundled plan | No | Partial - Webflow connects over MCP |
| Public API | No - separate SEO plan | Partial - no public docs, tier-gated | No - project keys for own plugins only |
| Slack | No | Not published - reported | No |
| Zapier | No | No | No |
| Custom connection support | Partial - report integrations on $20/mo add-on | Partial - brand data feeds, undocumented | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | 14 | 1 (English) | 6 |
| Troubleshooting and recovery tools | No | No | Yes |
| In-app help agent | Partial - recommendation cards, live chat | No | Yes |
| Done-for-you service available | No - partner agency directory | Yes - managed onboarding and advisory | Yes |
| Team | |||
| Founders have SEO backgrounds | Yes. | No. Founders Alex Sherman, Jing Feng and Andrei Dunca, backgrounds are in advertising technology at PromoteIQ and LiveRail. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
Semrush AI Visibility Toolkit fits teams that already use Semrush and want AI visibility data alongside its established SEO data. It also offers prompt-level brand, competitor, citation, and audience insights across key Google and ChatGPT surfaces. Its $99 monthly entry price applies per domain, uses annual billing, and starts with 25 tracked prompts. Teams that need a browser-based tool may also prefer Semrush or Bluefish AI, since Hi, Moose runs as a Windows and macOS desktop app.
Bluefish AI fits large brands that need enterprise advisory, brand-accuracy monitoring, and AI commerce support. Its custom, quote-based model may suit teams that prefer a managed enterprise contract. Buyers should confirm its pricing, usage limits, export access, and deployment requirements, since Bluefish does not publish much of this information. Organizations that require completed SOC 2 or ISO certification should also assess each vendor directly, as Hi, Moose lists SOC 2 as pending.
For most SMBs and agencies, Hi, Moose offers a broader path from tracking to approved page changes at a lower published entry price. Its free-forever plan needs no card and includes unlimited local daily visibility runs across five engines. Paid plans start at $39 per month with OpenRouter BYOK, or $79 per month with AI included. The platform uses published AI credit rates, shows usage pace and reset dates in-app, and can run with no AI cost paid to Hi, Moose when you supply your own key.
Hi, Moose also tracks 10 engines, including ChatGPT, Claude, Gemini, Google AI Mode, AI Overviews, Grok, Bing Copilot, DeepSeek, Meta AI, and Perplexity. It supports unlimited tracked prompts, multiple run cadences, on-demand checks, configurable samples, Google Search Console prompt ideas, and up to 15 competitors. Unlike either competitor, it captures ChatGPT fan-out queries, Google AI Mode grounding queries, and Bing Index probes.
The main difference is what happens after a visibility issue appears. Semrush and Bluefish help teams measure and analyze AI visibility, but the matrix does not show a page-fix or CMS deployment step for either. Hi, Moose audits individual pages across nine scored categories, labels recommendation evidence as proven, directional, or best-practice, prepares element-level changes, and runs a second-model QA pass. Teams can review changes before publishing them through WordPress, Webflow, or Grav. WordPress users can also stage changes, promote them to production, roll them back, and review patch history.
Hi, Moose gives teams local-first storage, on-device AI options, full local backup and restore, and exports in CSV, PDF, DOCX, and other formats. Its agency plans add white-label reports, branded audit PDFs, white-label audio players, and agency attribution links. For buyers who need an affordable AEO tool that can track, diagnose, prepare, verify, and deploy approved work, Hi, Moose covers more of the operating loop than Semrush AI Visibility Toolkit or Bluefish AI.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.
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