AI visibility tools, head to head
Visby AI vs BrandLight
Pricing, features and differences, researched August 2026.
Visby AI and Brandlight both help teams track how AI search tools present their brands, but they serve different types of users and workflows. A marketing team may compare them when it needs to move from standard SEO reporting to visibility data from tools such as ChatGPT, Claude, and Gemini. The main differences fall into target customer, depth of analysis, and the actions each platform supports. Visby AI focuses on cross-platform visibility tracking, prompt monitoring, gap analysis, and personalized GEO tasks for teams that want clear next steps. Brandlight targets Fortune 500 brands, CMOs, and agencies that need enterprise features such as attribution, AI ads, and agentic commerce tools alongside query and source analysis. Pricing, team size, reporting needs, and the role AI search plays in a company’s wider marketing plan will also shape the choice.
At a glance
Visby AI
Pick it if a Shopify store and a roughly monthly check fit your needs, since the entry plan tracks 15 prompts across 3 engines.
- Entry price
- $79/mo
- Tracked prompts
- 15 / 90 / 250+
- Free trial
- Not published - 3rd party says 14 days
BrandLight
Pick it if a demo-led purchase suits you, since the price, the prompt volume and the full engine list are all unpublished.
- Entry price
- Not published - demo only
- Tracked prompts
- Not published - custom
- Free trial
- None - paid pilot reported
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
The row SEOs read first
Founders have SEO backgrounds?
A tool built by people who have done the work makes different choices.
Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | Visby AI | BrandLight | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | No - trial + free audit tool | No | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 | 0 | 5 |
| Entry paid price | $79/mo | Not published - demo only | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | No - monthly only | Not published | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Tiered: prompts + domains + seats | Custom contract, per module | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No - on roadmap | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | No - prompt, answer, article caps | No | Yes - AI credits, published rate card |
| In-app usage dashboard | Yes - limits/usage in Settings | Not published | Yes - % used, reset date, pace warning |
| Agency / reseller tier | No - no named agency tier | Partner program, not a tier | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Yes - referral program | No | Yes |
| Annual contract required | No | Not published - enterprise terms | No |
| Free trial length | Not published - 3rd party says 14 days | None - paid pilot reported | n/a - free plan, no expiry |
| Paid plans pricing range | $79–$199/mo + custom Enterprise | Not published | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | Not published - CSV/PDF while active | Not published | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | Not published | SOC 2 Type II | Pending |
| ISO certification | Not published | Not published - GDPR stated | No |
| Local backup and restore | No | No | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 3 - pick 3 of 4 on pricing page | 6 named; full list not published | 10; 5 of them also collected locally |
| Real consumer-surface capture | Not published | Not published | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes | Yes | Yes |
| Claude | Yes | Yes | Yes |
| Gemini | Yes | Yes | Yes |
| Google AI Mode | No - roadmap, under review | Not published | Yes |
| Google AI Overviews | Disputed - priced, roadmap says planned | Yes | Yes |
| Grok | No | Yes | Yes |
| Bing Copilot | No - referral traffic only | Yes | Yes |
| DeepSeek | No | No | Yes |
| Meta AI | No | No | Yes |
| Tracked prompts included | 15 / 90 / 250+ | Not published - custom | No hard limit on any plan |
| Samples per prompt configurable | No - 1 per engine per month | Not published | Yes |
| Run cadence options | ~30 days, not adjustable | Not published | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Not published | Not published | Yes |
| Instant one-off check | Partial - free audit is site, not prompt | No | Yes |
| Prompt manager | Yes - tags, archive, CSV import | Yes - vendor-assisted setup | Yes |
| Branded vs non-branded classification | Partial - funnel stage + intent | Yes | Yes |
| Prompt categories and topics | Yes - tags + funnel stage | Yes - topics, personas, regions | Yes |
| Per-prompt model selection | Not published | Not published | Yes |
| Brand name variant support | Not published | Yes - brands and sub-brands | Yes - secondary brand terms |
| Brand multi-domain support | No - 1 domain per project | Yes - uncapped | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | No - suggested from site scan | No | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Partial - gap analysis module | Partial - topic suggestions | Yes |
| Perplexity | No - roadmap, under review | Yes | Yes |
| Scoring & analysis | |||
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes - domain, page, competitor | Yes - domain and page level | Yes - domain and page level |
| Sentiment scoring | Yes - prompts + reviews | Yes | Yes |
| Average position / rank | No - roadmap, under review | Yes | Yes |
| Share of Voice | Yes | Yes | Yes |
| Share of Mentions | Partial - visibility score | Yes - 0–100 visibility score | Yes |
| Share of Citations | Partial - citations by domain | Partial - source influence share | Yes |
| Narrative drift detection | No | Partial - sentiment and bias score | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | No | No - no ground-truth check | Yes |
| Untracked brand extraction | Yes - detected brands, promotable | Partial - competitor ranking tables | Yes - with sentiment and average rank |
| Cited source categorization | Partial - domain and page only | Yes - media, social, review, partner | Yes - 8 source types |
| Topic-level breakdown | Partial - funnel stage + tags | Yes | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes - direct, indirect, companion | Yes | Yes - or promote any brand seen in results |
| Competitors included | Not published | Not published | 15 |
| Visibility gap analysis | Yes | Yes - category coverage map | Yes |
| ChatGPT fan-out capture | No | Not published | Yes |
| AI Mode grounding queries capture | No | No | Yes - the live grounding searches |
| Bing Index probe | No - Bing Webmaster traffic only | No | Yes |
| AI crawler access check | No - roadmap, under review | Yes - robots plus server logs | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes | Yes - cross-brand and region | Yes |
| AI-written narrative summary | Not published | Partial - priority insight cards | Yes |
| Data export | Yes - CSV, PDF | Not published | Yes - CSV |
| Branded PDF report | Beta since Mar 2026 | No | Yes |
| Scheduled email reports | Yes - weekly + monthly | Not published | Yes - paid, per-user opt-in |
| Action log with export | Partial - Kanban board, no export | No | Yes - CSV on paid managed plans |
| Historical data retention | Not published - monthly data points | Not published | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | Partial - deploy on Shopify only | No - no fix or deploy step | Yes |
| Page-level AEO audit | Yes - site scan + free tool | No - site-level health score | Yes |
| Scored categories | 5 - SEO, GEO, content, review, speed | 0 per page; 4 site-level issue types | 9 |
| Retrieval-readiness scoring | No | No | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | No - impact priority only | No - priority ranking only | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | Partial - Shopify product copy | No - structure and tone scoring | Yes - element, character budget, before and after |
| Second-model QA pass | No | No | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | No | No | Yes - full-page screenshot, JavaScript off |
| Audit input sources | Sitemap crawl; GA, GSC, Bing, Ahrefs | Site crawl and server logs | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Partial - task validation, re-scans | Partial - issues-over-time chart | Yes - compares against the baseline |
| Recommendation status tracking | Yes - Kanban + assignees | Not published | Yes - planned, staged, completed |
| Visibility data sets page priority | Yes | Yes | Yes - defend, recover, convert, earn |
| Search Console sets page priority | Partial - GSC data on dashboard | No | Yes - protect, balanced or expand |
| Branded audit PDF | Beta - white-label reporting | n/a - no AI page audit | Yes |
| CMS integration & publishing | |||
| WordPress | No - roadmap, under review | No | Yes - official plugin, production and staging |
| Webflow | No | No | Yes - OAuth MCP, pages and collection items |
| Framer | No | No | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | Yes - product content only | No - retailer listings read only | On roadmap |
| Surgical element-level edits to live page | Partial - Shopify products only | No | Yes |
| Preview before applying | Yes - Shopify pending review | No | Yes |
| Staging environment support | No | No | Yes - WordPress, with promote to production |
| One-click rollback | Not published | No | Yes - WordPress |
| Patch history per site | Not published | No | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | No - recommends only | No | Yes - FAQPage schema |
| Publish approval gate | Yes - Shopify only | n/a - never publishes | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | No - two agentic items on roadmap | No | Yes - plans and executes against the live web |
| Fixed-workflow automation only | Yes - scheduled scans, auto tasks | No workflow builder either | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | No | Yes |
| Steer agent while running | No | No | Yes - talk to any agent mid-job |
| Background execution | Partial - scheduled scans only | No | Yes - with notify on completion |
| Approval gate before real-world actions | Yes - Shopify only | n/a - takes no actions | Yes |
| Long-running deep work jobs | No | No | Yes |
| Scheduled agent jobs | No - scheduled refresh, not jobs | No | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | Partial - briefs and articles | No | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Partial - stores AI answers | Partial - stored AI answers | Yes - screenshots and captured proof |
| Searchable job history | No | No | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | No - MCP for outside clients | No | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | n/a - no in-app chat | n/a | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | No | No | Yes - semantic search over past chats |
| Live web search | No | No | Yes |
| Fetch and read URLs | Partial - audits URL or sitemap | Partial - crawls your own domains | Yes |
| Semantic search over your own site | No | No | Yes - on-device index |
| Topic coverage check | Yes - gap analysis | Partial - category coverage map | Yes - covered, partial or not covered |
| File attachments | No | No | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | No | No | Yes - plus 6 presets |
| Image generation | Not published | No | Yes |
| Content generation | |||
| Research-backed briefs | Yes - from gaps + SERP analysis | Partial - topic and structure guidance | Yes |
| Live SERP / PAA research | Yes - SERP analysis module | No | Yes - plus related searches and AI search snapshots |
| Full draft generation | Yes - 2–25 articles/mo by tier | Not published - direction, not drafts | Yes |
| Brand voice grounding | Yes - brand book | No | Yes |
| Brand truth profile | Yes - brand book | Partial - brand facts and bias score | Yes |
| Internal linking placement | Yes - from sitemap | No | Yes |
| Featured image generation | Not published | No | Yes |
| FAQ generation with schema export | Partial - FAQ yes, schema not stated | No | Yes - HTML and JSON-LD |
| Key points extraction | Not published | No | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | Yes - Contents page, tags + status | No | Yes |
| Export formats | PDF, CSV | Not published | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | Yes - editor + optimization | No | Yes |
| Deploy directly to CMS | Partial - Shopify products only | No | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | Yes - sitemap detection | Yes - multi-domain | Yes |
| Scheduled full-site crawl | Partial - periodic re-scans | Yes - plus AI bot logs | Yes - weekly or on demand |
| Monitored page management | Partial - Pages tables, not managed | Partial - domain level | Yes |
| Batched change digests | Yes - weekly + monthly email | No | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Not published | Partial - crawl frequency | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No - brand book is a profile | No | Yes |
| Inferred relationships | No | No | Yes |
| Salience scoring | No | No | Yes |
| Graph readable by AI agent | No | No | Yes |
| Graph export | No | No | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | No - notifications only | Not published | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | No | No | Yes - detect, locate, audit, stage a fix |
| Conditional branching | No | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | Partial - weekly brief emails | No | Yes - daily to monthly |
| Workflow reports | No | No | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | No | Partial - recommendations panel | Yes |
| Native OS notifications | No | No | Yes - Windows and macOS |
| Customized notifications with severity thresholds | Not published | Partial - priority labels only | Yes - per project |
| Email digest | Yes - weekly + monthly | Not published | Yes |
| Teams & workspaces | |||
| Seats included | 1 / 3 / 10+ | Not published | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | Not published | Not published | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes - pooled per team | n/a - no metered allowance | Yes |
| Per-member usage visibility | Not published | Not published | Yes |
| Multi-project workspaces | Yes - teams + projects | Yes - brands and regions | Yes |
| Projects included | 1 / 3 / 5+ domains | Custom | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Partial - prompts archive, not projects | Not published | Yes |
| Per-project API keys | Not published | Not published | Yes - rotatable |
| SSO / SAML | Not published | Not published | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | Beta since Mar 2026 | No | Yes - visibility report and audit |
| Custom logo, color and link | Partial - beta, theme control | No | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | No | No - co-sell partner program | Yes - four tiers |
| Client sub-accounts | Partial - projects, no client portal | Partial - multi-brand workspaces | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | Yes | Not published | Yes - OAuth, credentials stay on device |
| Google Analytics | Yes - GA4 | Not published | Roadmap |
| MCP connector support | Yes - own MCP + Ahrefs MCP | No | Partial - Webflow connects over MCP |
| Public API | Not published | Not published | No - project keys for own plugins only |
| Slack | No | No | No |
| Zapier | No | No | No |
| Custom connection support | No - feature request form | Partial - server log ingestion | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | 4 - EN, DE, ES, TR | 1 (English); tracks many | 6 |
| Troubleshooting and recovery tools | Partial - reconnect + crash screens | No | Yes |
| In-app help agent | No - docs + support tickets | No | Yes |
| Done-for-you service available | Yes - Enterprise audit + consult | Yes - assigned AI strategist | Yes |
| Team | |||
| Founders have SEO backgrounds | Partial. Heavier performance marketing background. | No. Founder Imri Marcus, is a serial entrepreneur with prior exits in media and AI. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
Visby AI suits teams that want a browser-based tool with GA4, Google Search Console, and MCP connections. Its Shopify product workflow may also fit stores that only need product-content updates. BrandLight fits larger organizations that need a cloud platform, SOC 2 Type II certification, and cross-brand or regional reporting. Its pricing requires a demo, which may work for teams buying through an enterprise process.
Hi, Moose fits SMBs and agencies that need broader hands-on AEO work at a published price. Its free plan does not require a card, and paid plans start at $39 per month with BYOK. Users can run five engines daily at no AI cost to Hi, Moose, while the local visibility runs have no cap. The desktop app also keeps its database on the user’s device and supports local backups, exports, and three local model sizes.
The main difference is what happens after tracking. Hi, Moose tracks 10 engines, including Google AI Mode, AI Overviews, Grok, Bing Copilot, DeepSeek, Meta AI, and Perplexity. It can capture AI Mode grounding queries and ChatGPT fan-out searches, then use those findings to prioritize pages. Its audits score nine categories, show evidence tiers for recommendations, prepare element-level edits, and compare verification runs against a baseline.
Hi, Moose also gives users a controlled route to publishing. It supports WordPress, Webflow, and Grav, with preview and approval gates before changes go live. WordPress users can work in staging, promote approved edits to production, and roll back changes. Agencies can add white-label reports and audio players through dedicated agency tiers.
There are tradeoffs. Hi, Moose has no browser app, its SOC 2 certification remains pending, and Google Analytics support is on its roadmap. It also does not offer client logins or a public API. For buyers who can work in a desktop app, though, Hi, Moose combines AI visibility tracking, page-level fixes, verification, and CMS publishing in one tool, with local-first storage and clear pricing.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.
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