AI visibility tools, head to head
Visby AI vs Gumshoe
Pricing, features and differences, researched August 2026.
Visby AI and Gumshoe both help teams track how AI search tools describe their brands, competitors, and products. Buyers often compare them when they need to move beyond basic mention tracking and turn AI search data into content and SEO work. The main differences fall into platform coverage, prompt research, buyer-persona simulation, competitive analysis, citation tracking, and recommended actions. Visby AI centers on cross-platform visibility, prompt tracking, gap analysis, and personalized GEO tasks. Gumshoe centers on simulated buyer conversations across 11 AI models, then connects its visibility, competitor, citation, content, and technical findings to actions.
At a glance
Visby AI
Pick it if a Shopify store and a roughly monthly check fit your needs, since the entry plan tracks 15 prompts across 3 engines.
- Entry price
- $79/mo
- Tracked prompts
- 15 / 90 / 250+
- Free trial
- Not published - 3rd party says 14 days
Gumshoe
Pick it if persona-generated prompts suit how you work, keeping in mind the entry plan is 80 prompts a month and there is no trial.
- Entry price
- $99/mo
- Tracked prompts
- 80/mo - 8 personas × 10 prompts
- Free trial
- No trial - 1 free sample audit
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
The row SEOs read first
Founders have SEO backgrounds?
A tool built by people who have done the work makes different choices.
Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | Visby AI | Gumshoe | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | No - trial + free audit tool | No - one free sample audit | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 | 0 | 5 |
| Entry paid price | $79/mo | $99/mo | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | No - monthly only | Not published - monthly only | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Tiered: prompts + domains + seats | Flat monthly, billed per project | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No - on roadmap | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | No - prompt, answer, article caps | No - separate audit, URL and content caps | Yes - AI credits, published rate card |
| In-app usage dashboard | Yes - limits/usage in Settings | Yes - usage tab per workspace | Yes - % used, reset date, pace warning |
| Agency / reseller tier | No - no named agency tier | Partial - partner discount, no separate plan | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Yes - referral program | Not published | Yes |
| Annual contract required | No | No | No |
| Free trial length | Not published - 3rd party says 14 days | No trial - 1 free sample audit | n/a - free plan, no expiry |
| Paid plans pricing range | $79–$199/mo + custom Enterprise | $99–$299/mo + custom | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | Not published - CSV/PDF while active | CSV, JSON and API anytime | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | Not published | None published | Pending |
| ISO certification | Not published | None published | No |
| Local backup and restore | No | No | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 3 - pick 3 of 4 on pricing page | 11 claimed; ~8 families, 6 per audit | 10; 5 of them also collected locally |
| Real consumer-surface capture | Not published | No - official APIs, interface spot-checks | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes | Yes | Yes |
| Claude | Yes | Yes | Yes |
| Gemini | Yes | Yes | Yes |
| Google AI Mode | No - roadmap, under review | Not published | Yes |
| Google AI Overviews | Disputed - priced, roadmap says planned | Yes | Yes |
| Grok | No | Yes | Yes |
| Bing Copilot | No - referral traffic only | Unclear - listed on one page only | Yes |
| DeepSeek | No | Yes | Yes |
| Meta AI | No | No | Yes |
| Tracked prompts included | 15 / 90 / 250+ | 80/mo - 8 personas × 10 prompts | No hard limit on any plan |
| Samples per prompt configurable | No - 1 per engine per month | No - each prompt asked once per model | Yes |
| Run cadence options | ~30 days, not adjustable | Monthly audit; weekly or daily snapshots | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Not published | Partial - within plan audit limits | Yes |
| Instant one-off check | Partial - free audit is site, not prompt | No - free tools not launched | Yes |
| Prompt manager | Yes - tags, archive, CSV import | Partial - generated from personas and topics | Yes |
| Branded vs non-branded classification | Partial - funnel stage + intent | Not published | Yes |
| Prompt categories and topics | Yes - tags + funnel stage | Yes - topics per prompt | Yes |
| Per-prompt model selection | Not published | No - set per audit | Yes |
| Brand name variant support | Not published | Not published | Yes - secondary brand terms |
| Brand multi-domain support | No - 1 domain per project | Not published | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | No - suggested from site scan | No | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Partial - gap analysis module | Partial - persona and topic gaps | Yes |
| Perplexity | No - roadmap, under review | Yes | Yes |
| Scoring & analysis | |||
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes - domain, page, competitor | Yes - URL and domain | Yes - domain and page level |
| Sentiment scoring | Yes - prompts + reviews | Yes - $299 plan | Yes |
| Average position / rank | No - roadmap, under review | Yes - rank per answer | Yes |
| Share of Voice | Yes | Yes - visibility percentage | Yes |
| Share of Mentions | Partial - visibility score | Yes - leaderboard mention counts | Yes |
| Share of Citations | Partial - citations by domain | Partial - source counts, no share metric | Yes |
| Narrative drift detection | No | Partial - theme and sentiment over runs | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | No | No | Yes |
| Untracked brand extraction | Yes - detected brands, promotable | Yes - every brand in the answers | Yes - with sentiment and average rank |
| Cited source categorization | Partial - domain and page only | Yes - $299 plan | Yes - 8 source types |
| Topic-level breakdown | Partial - funnel stage + tags | Yes | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes - direct, indirect, companion | Yes | Yes - or promote any brand seen in results |
| Competitors included | Not published | Up to 30 | 15 |
| Visibility gap analysis | Yes | Yes - persona, topic and competitor | Yes |
| ChatGPT fan-out capture | No | No | Yes |
| AI Mode grounding queries capture | No | No | Yes - the live grounding searches |
| Bing Index probe | No - Bing Webmaster traffic only | No | Yes |
| AI crawler access check | No - roadmap, under review | Yes - per URL | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes | Yes | Yes |
| AI-written narrative summary | Not published | Not published | Yes |
| Data export | Yes - CSV, PDF | Yes - CSV, JSON, API, share links | Yes - CSV |
| Branded PDF report | Beta since Mar 2026 | No | Yes |
| Scheduled email reports | Yes - weekly + monthly | Partial - run-complete emails | Yes - paid, per-user opt-in |
| Action log with export | Partial - Kanban board, no export | No | Yes - CSV on paid managed plans |
| Historical data retention | Not published - monthly data points | Not published | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | Partial - deploy on Shopify only | Partial - no deploy step | Yes |
| Page-level AEO audit | Yes - site scan + free tool | Yes - 10–50 URLs/mo by plan | Yes |
| Scored categories | 5 - SEO, GEO, content, review, speed | 6 named categories | 9 |
| Retrieval-readiness scoring | No | Partial - topics grouped by retrieval issue | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | No - impact priority only | No - priority ranking only | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | Partial - Shopify product copy | Partial - page-level content plans | Yes - element, character budget, before and after |
| Second-model QA pass | No | No | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | No | Not published | Yes - full-page screenshot, JavaScript off |
| Audit input sources | Sitemap crawl; GA, GSC, Bing, Ahrefs | Entered URLs + site crawl | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Partial - task validation, re-scans | Yes - score history per page | Yes - compares against the baseline |
| Recommendation status tracking | Yes - Kanban + assignees | Not published | Yes - planned, staged, completed |
| Visibility data sets page priority | Yes | Yes - audit gaps drive recommendations | Yes - defend, recover, convert, earn |
| Search Console sets page priority | Partial - GSC data on dashboard | No | Yes - protect, balanced or expand |
| Branded audit PDF | Beta - white-label reporting | No | Yes |
| CMS integration & publishing | |||
| WordPress | No - roadmap, under review | No | Yes - official plugin, production and staging |
| Webflow | No | No | Yes - OAuth MCP, pages and collection items |
| Framer | No | No | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | Yes - product content only | No | On roadmap |
| Surgical element-level edits to live page | Partial - Shopify products only | No | Yes |
| Preview before applying | Yes - Shopify pending review | No | Yes |
| Staging environment support | No | No | Yes - WordPress, with promote to production |
| One-click rollback | Not published | No | Yes - WordPress |
| Patch history per site | Not published | No | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | No - recommends only | No - flags gaps only | Yes - FAQPage schema |
| Publish approval gate | Yes - Shopify only | n/a - never publishes | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | No - two agentic items on roadmap | No | Yes - plans and executes against the live web |
| Fixed-workflow automation only | Yes - scheduled scans, auto tasks | Yes - scheduled audits only | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | No | Yes |
| Steer agent while running | No | No | Yes - talk to any agent mid-job |
| Background execution | Partial - scheduled scans only | Partial - audits run server-side | Yes - with notify on completion |
| Approval gate before real-world actions | Yes - Shopify only | n/a - no real-world actions | Yes |
| Long-running deep work jobs | No | No | Yes |
| Scheduled agent jobs | No - scheduled refresh, not jobs | No - scheduled audits, not agents | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | Partial - briefs and articles | No | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Partial - stores AI answers | Partial - full audit transcripts kept | Yes - screenshots and captured proof |
| Searchable job history | No | Partial - audit run history | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | No - MCP for outside clients | No | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | n/a - no in-app chat | n/a | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | No | No | Yes - semantic search over past chats |
| Live web search | No | No | Yes |
| Fetch and read URLs | Partial - audits URL or sitemap | Partial - audits URLs you enter | Yes |
| Semantic search over your own site | No | No - crawl feeds content audit only | Yes - on-device index |
| Topic coverage check | Yes - gap analysis | Yes - $299 plan | Yes - covered, partial or not covered |
| File attachments | No | No | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | No | No | Yes - plus 6 presets |
| Image generation | Not published | No | Yes |
| Content generation | |||
| Research-backed briefs | Yes - from gaps + SERP analysis | Yes - content plans from audit gaps | Yes |
| Live SERP / PAA research | Yes - SERP analysis module | No | Yes - plus related searches and AI search snapshots |
| Full draft generation | Yes - 2–25 articles/mo by tier | Yes | Yes |
| Brand voice grounding | Yes - brand book | Partial - brand voice style toggle | Yes |
| Brand truth profile | Yes - brand book | Not published | Yes |
| Internal linking placement | Yes - from sitemap | Not published | Yes |
| Featured image generation | Not published | No | Yes |
| FAQ generation with schema export | Partial - FAQ yes, schema not stated | Partial - FAQ format, no schema export | Yes - HTML and JSON-LD |
| Key points extraction | Not published | No - key points are a manual input | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | Yes - Contents page, tags + status | Partial - generated pieces stored per project | Yes |
| Export formats | PDF, CSV | Not published | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | Yes - editor + optimization | Not published | Yes |
| Deploy directly to CMS | Partial - Shopify products only | No - manual publish | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | Yes - sitemap detection | Yes - crawls the site for content gaps | Yes |
| Scheduled full-site crawl | Partial - periodic re-scans | Partial - monthly, $299 plan | Yes - weekly or on demand |
| Monitored page management | Partial - Pages tables, not managed | Yes - audited page list with scores | Yes |
| Batched change digests | Yes - weekly + monthly email | No | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Not published | Partial - audit score history per page | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No - brand book is a profile | No | Yes |
| Inferred relationships | No | Partial - brand and attribute co-mentions | Yes |
| Salience scoring | No | Partial - theme frequency counts | Yes |
| Graph readable by AI agent | No | No | Yes |
| Graph export | No | No | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | No - notifications only | No | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | No | No | Yes - detect, locate, audit, stage a fix |
| Conditional branching | No | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | Partial - weekly brief emails | No | Yes - daily to monthly |
| Workflow reports | No | No | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | No | No | Yes |
| Native OS notifications | No | No | Yes - Windows and macOS |
| Customized notifications with severity thresholds | Not published | No | Yes - per project |
| Email digest | Yes - weekly + monthly | Partial - audit-complete emails | Yes |
| Teams & workspaces | |||
| Seats included | 1 / 3 / 10+ | Unlimited - no per-seat fee | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | Not published | $0 | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes - pooled per team | Yes - allowance sits on the project | Yes |
| Per-member usage visibility | Not published | Partial - usage tab, not per member | Yes |
| Multi-project workspaces | Yes - teams + projects | Yes | Yes |
| Projects included | 1 / 3 / 5+ domains | Unlimited; each billed its own plan | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Partial - prompts archive, not projects | Not published | Yes |
| Per-project API keys | Not published | Not published | Yes - rotatable |
| SSO / SAML | Not published | Not published | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | Beta since Mar 2026 | No - stated as roadmap | Yes - visibility report and audit |
| Custom logo, color and link | Partial - beta, theme control | No | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | No | No - partner discount on same plans | Yes - four tiers |
| Client sub-accounts | Partial - projects, no client portal | Yes - client workspaces, viewer role | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | Yes | No | Yes - OAuth, credentials stay on device |
| Google Analytics | Yes - GA4 | No | Roadmap |
| MCP connector support | Yes - own MCP + Ahrefs MCP | Not published | Partial - Webflow connects over MCP |
| Public API | Not published | Yes - read-only | No - project keys for own plugins only |
| Slack | No | No | No |
| Zapier | No | No | No |
| Custom connection support | No - feature request form | API and exports only | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | 4 - EN, DE, ES, TR | 1 (English) | 6 |
| Troubleshooting and recovery tools | Partial - reconnect + crash screens | Not published | Yes |
| In-app help agent | No - docs + support tickets | Yes - AI chat with human handoff | Yes |
| Done-for-you service available | Yes - Enterprise audit + consult | No - agency partner network | Yes |
| Team | |||
| Founders have SEO backgrounds | Partial. Heavier performance marketing background. | No. Founded in 2025 by Todd Sawicki, previously CEO of ad platform Zemanta, and Patrick O'Donnell, previously a co-founder of Urbanspoon. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
Visby AI and Gumshoe both give teams a way to track AI search visibility and turn findings into work. Visby AI may suit teams that need a browser-based tool, GA4 data, or Shopify product updates. Gumshoe may suit agencies that need client workspaces, unlimited seats, or a read-only public API.
Hi, Moose fits more buyers who need to track, fix, verify, and publish from one tool. It tracks 10 engines, including Google AI Mode, Google AI Overviews, Bing Copilot, Meta AI, Perplexity, and DeepSeek. Users can run checks on demand, schedule them from multiple times a day to monthly, and set samples per prompt. Five engines also run locally from the device without an API.
The cost model gives small teams more control. Hi, Moose offers a free-forever plan with no card, unlimited local daily visibility runs on every plan, and five engines that users can run daily at no AI cost to Hi, Moose. Paid plans start at $39 per month with an OpenRouter key, compared with $79 for Visby AI and $99 for Gumshoe. Hi, Moose also publishes AI credit rates and shows usage percentage, reset dates, and pace warnings in the app.
Hi, Moose also keeps project data on the user’s device through its Windows and macOS desktop app. Users can run three local models, keep stored data locally, export CSV, PDF, and DOCX files, and create a full local backup for restore. That setup will not suit teams that need a browser-only platform. It does give teams that handle client or sensitive data a local-first option that Visby AI and Gumshoe do not provide.
For teams that need more than visibility reporting, Hi, Moose covers a wider action loop. It captures ChatGPT fan-out and AI Mode grounding queries, audits pages across nine scored categories, labels recommendation evidence as proven, directional, or best-practice, and compares verification runs against a baseline. It can also stage element-level changes for WordPress, Webflow, and Grav, with previews and approval gates before publishing. WordPress users can work in staging, promote changes to production, and roll them back.
Hi, Moose is the stronger alternative for SMBs and agencies that want lower entry costs, local control, broad engine coverage, and a direct path from an AI search finding to an approved change. Teams that depend on browser access, client portals, GA4 reporting, Shopify workflows, or a public API should weigh Visby AI or Gumshoe against those needs before choosing.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.
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