AI visibility tools, head to head
Visby AI vs OtterlyAI
Pricing, features and differences, researched August 2026.
Visby AI and OtterlyAI both help teams track how AI search tools mention brands, cite websites, and surface competitors. Buyers often compare them when they need to move from traditional rank tracking to visibility tracking across tools such as ChatGPT, Gemini, Claude, Perplexity, and Google AI results. The main differences fall under platform coverage, monitoring frequency, prompt and competitor research, citation tracking, and the actions each tool recommends. Visby AI focuses on cross-platform visibility, gap analysis, and personalized GEO tasks. OtterlyAI combines daily monitoring with prompt research, website citation tracking, competitor visibility, and GEO content recommendations. The right fit depends on which AI platforms matter most to your team and whether you need a task-focused workflow, deeper citation monitoring, or both.
At a glance
Visby AI
Pick it if a Shopify store and a roughly monthly check fit your needs, since the entry plan tracks 15 prompts across 3 engines.
- Entry price
- $79/mo
- Tracked prompts
- 15 / 90 / 250+
- Free trial
- Not published - 3rd party says 14 days
OtterlyAI
Pick it if you want AI crawler access checked across 19 bots next to the prompt tracking, since API and MCP access starts at $189 rather than the entry price.
- Entry price
- $29/mo
- Tracked prompts
- 15–400; +100 at $99
- Free trial
- 7 days
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
The row SEOs read first
Founders have SEO backgrounds?
A tool built by people who have done the work makes different choices.
Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | Visby AI | OtterlyAI | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | No - trial + free audit tool | No - 7-day trial | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 | 0 - free web tools are one-off | 5 |
| Entry paid price | $79/mo | $29/mo | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | No - monthly only | Yes - ~15% | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Tiered: prompts + domains + seats | Per prompt + per-engine add-ons | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No - on roadmap | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | No - prompt, answer, article caps | No - separate prompt, audit, API, event caps | Yes - AI credits, published rate card |
| In-app usage dashboard | Yes - limits/usage in Settings | Not published | Yes - % used, reset date, pace warning |
| Agency / reseller tier | No - no named agency tier | Partner status on $189+ plans | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Yes - referral program | Yes - referral program | Yes |
| Annual contract required | No | No | No |
| Free trial length | Not published - 3rd party says 14 days | 7 days | n/a - free plan, no expiry |
| Paid plans pricing range | $79–$199/mo + custom Enterprise | $29–$489/mo + custom from $1,000 | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | Not published - CSV/PDF while active | CSV + API anytime | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | Not published | No - on roadmap, no date | Pending |
| ISO certification | Not published | No - AWS data centers only | No |
| Local backup and restore | No | No - vendor-side daily backups | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 3 - pick 3 of 4 on pricing page | 7 listed; 4 included, 3 paid add-ons | 10; 5 of them also collected locally |
| Real consumer-surface capture | Not published | Partial - Claude via API; rest not stated | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes | Yes | Yes |
| Claude | Yes | Add-on, $29–$439/mo | Yes |
| Gemini | Yes | Add-on, $9–$149/mo | Yes |
| Google AI Mode | No - roadmap, under review | Add-on, $9–$149/mo | Yes |
| Google AI Overviews | Disputed - priced, roadmap says planned | Yes | Yes |
| Grok | No | No | Yes |
| Bing Copilot | No - referral traffic only | Yes | Yes |
| DeepSeek | No | No | Yes |
| Meta AI | No | No | Yes |
| Tracked prompts included | 15 / 90 / 250+ | 15–400; +100 at $99 | No hard limit on any plan |
| Samples per prompt configurable | No - 1 per engine per month | No - 1 run/day | Yes |
| Run cadence options | ~30 days, not adjustable | Daily only, not adjustable | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Not published | No | Yes |
| Instant one-off check | Partial - free audit is site, not prompt | Yes - free web tools | Yes |
| Prompt manager | Yes - tags, archive, CSV import | Yes | Yes |
| Branded vs non-branded classification | Partial - funnel stage + intent | Not published | Yes |
| Prompt categories and topics | Yes - tags + funnel stage | Yes - tags + intent grouping | Yes |
| Per-prompt model selection | Not published | No - set per report | Yes |
| Brand name variant support | Not published | Yes - variations + regex | Yes - secondary brand terms |
| Brand multi-domain support | No - 1 domain per project | Yes - domain variations | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | No - suggested from site scan | Partial - manual import, no connector | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Partial - gap analysis module | Partial - competitor data in prompt research | Yes |
| Perplexity | No - roadmap, under review | Yes | Yes |
| Scoring & analysis | |||
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes - domain, page, competitor | Yes - domain and URL level | Yes - domain and page level |
| Sentiment scoring | Yes - prompts + reviews | Yes | Yes |
| Average position / rank | No - roadmap, under review | Yes | Yes |
| Share of Voice | Yes | Yes | Yes |
| Share of Mentions | Partial - visibility score | Yes - brand coverage | Yes |
| Share of Citations | Partial - citations by domain | Yes | Yes |
| Narrative drift detection | No | Partial - sentiment trend only | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | No | No | Yes |
| Untracked brand extraction | Yes - detected brands, promotable | Yes - promote any detected brand | Yes - with sentiment and average rank |
| Cited source categorization | Partial - domain and page only | Partial - by domain, source types not published | Yes - 8 source types |
| Topic-level breakdown | Partial - funnel stage + tags | Yes | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes - direct, indirect, companion | Yes | Yes - or promote any brand seen in results |
| Competitors included | Not published | Uncapped | 15 |
| Visibility gap analysis | Yes | Yes - citation and content gaps | Yes |
| ChatGPT fan-out capture | No | Yes | Yes |
| AI Mode grounding queries capture | No | Partial - fan-out, not live grounding | Yes - the live grounding searches |
| Bing Index probe | No - Bing Webmaster traffic only | No | Yes |
| AI crawler access check | No - roadmap, under review | Yes - 19 bots, robots + live server | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes | Yes | Yes |
| AI-written narrative summary | Not published | Not published | Yes |
| Data export | Yes - CSV, PDF | Yes - CSV, API, Looker Studio | Yes - CSV |
| Branded PDF report | Beta since Mar 2026 | Partial - logo upload only | Yes |
| Scheduled email reports | Yes - weekly + monthly | Partial - per-report notifications | Yes - paid, per-user opt-in |
| Action log with export | Partial - Kanban board, no export | Partial - recommendation to-do list | Yes - CSV on paid managed plans |
| Historical data retention | Not published - monthly data points | From prompt creation; no cap published | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | Partial - deploy on Shopify only | Partial - no fix or deploy step | Yes |
| Page-level AEO audit | Yes - site scan + free tool | Yes - one URL at a time | Yes |
| Scored categories | 5 - SEO, GEO, content, review, speed | 13 readiness + structured data | 9 |
| Retrieval-readiness scoring | No | No | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | No - impact priority only | No - impact ranking only | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | Partial - Shopify product copy | No - per-category suggestions | Yes - element, character budget, before and after |
| Second-model QA pass | No | No - human review | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | No | Partial - static vs rendered compare, no screenshot | Yes - full-page screenshot, JavaScript off |
| Audit input sources | Sitemap crawl; GA, GSC, Bing, Ahrefs | Live URL only | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Partial - task validation, re-scans | Partial - re-run, no built-in compare | Yes - compares against the baseline |
| Recommendation status tracking | Yes - Kanban + assignees | Yes - to-do and done | Yes - planned, staged, completed |
| Visibility data sets page priority | Yes | Yes - recommendations built from report data | Yes - defend, recover, convert, earn |
| Search Console sets page priority | Partial - GSC data on dashboard | No | Yes - protect, balanced or expand |
| Branded audit PDF | Beta - white-label reporting | No - PDF download, unbranded | Yes |
| CMS integration & publishing | |||
| WordPress | No - roadmap, under review | Log plugin only, no publishing | Yes - official plugin, production and staging |
| Webflow | No | No | Yes - OAuth MCP, pages and collection items |
| Framer | No | No | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | Yes - product content only | No | On roadmap |
| Surgical element-level edits to live page | Partial - Shopify products only | No | Yes |
| Preview before applying | Yes - Shopify pending review | No | Yes |
| Staging environment support | No | No | Yes - WordPress, with promote to production |
| One-click rollback | Not published | No | Yes - WordPress |
| Patch history per site | Not published | No | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | No - recommends only | No | Yes - FAQPage schema |
| Publish approval gate | Yes - Shopify only | n/a - never publishes | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | No - two agentic items on roadmap | No - data exposed to outside agents via MCP | Yes - plans and executes against the live web |
| Fixed-workflow automation only | Yes - scheduled scans, auto tasks | No workflow builder either | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | No | Yes |
| Steer agent while running | No | No | Yes - talk to any agent mid-job |
| Background execution | Partial - scheduled scans only | No | Yes - with notify on completion |
| Approval gate before real-world actions | Yes - Shopify only | n/a - takes no actions | Yes |
| Long-running deep work jobs | No | No | Yes |
| Scheduled agent jobs | No - scheduled refresh, not jobs | No - daily prompt runs only | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | Partial - briefs and articles | No | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Partial - stores AI answers | Partial - raw AI responses stored | Yes - screenshots and captured proof |
| Searchable job history | No | No | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | No - MCP for outside clients | No - MCP server for outside assistants | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | n/a - no in-app chat | n/a | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | No | No | Yes - semantic search over past chats |
| Live web search | No | No | Yes |
| Fetch and read URLs | Partial - audits URL or sitemap | Partial - audits a URL you enter | Yes |
| Semantic search over your own site | No | No | Yes - on-device index |
| Topic coverage check | Yes - gap analysis | Partial - citation and content gap reports | Yes - covered, partial or not covered |
| File attachments | No | No | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | No | No | Yes - plus 6 presets |
| Image generation | Not published | No | Yes |
| Content generation | |||
| Research-backed briefs | Yes - from gaps + SERP analysis | Partial - fix brief from page audit | Yes |
| Live SERP / PAA research | Yes - SERP analysis module | No - fan-out queries only | Yes - plus related searches and AI search snapshots |
| Full draft generation | Yes - 2–25 articles/mo by tier | No | Yes |
| Brand voice grounding | Yes - brand book | No | Yes |
| Brand truth profile | Yes - brand book | Partial - names, domains, competitors | Yes |
| Internal linking placement | Yes - from sitemap | No | Yes |
| Featured image generation | Not published | No | Yes |
| FAQ generation with schema export | Partial - FAQ yes, schema not stated | No | Yes - HTML and JSON-LD |
| Key points extraction | Not published | No | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | Yes - Contents page, tags + status | No | Yes |
| Export formats | PDF, CSV | CSV, PDF | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | Yes - editor + optimization | No | Yes |
| Deploy directly to CMS | Partial - Shopify products only | No | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | Yes - sitemap detection | No | Yes |
| Scheduled full-site crawl | Partial - periodic re-scans | No - single-URL audits, capped 1k–10k/mo | Yes - weekly or on demand |
| Monitored page management | Partial - Pages tables, not managed | Partial - crawled pages from logs, not managed | Yes |
| Batched change digests | Yes - weekly + monthly email | No | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Not published | No | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No - brand book is a profile | No | Yes |
| Inferred relationships | No | No | Yes |
| Salience scoring | No | No | Yes |
| Graph readable by AI agent | No | No | Yes |
| Graph export | No | No | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | No - notifications only | No - external tools via API | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | No | No | Yes - detect, locate, audit, stage a fix |
| Conditional branching | No | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | Partial - weekly brief emails | No | Yes - daily to monthly |
| Workflow reports | No | No | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | No | No | Yes |
| Native OS notifications | No | No | Yes - Windows and macOS |
| Customized notifications with severity thresholds | Not published | Partial - on/off per report | Yes - per project |
| Email digest | Yes - weekly + monthly | Partial - per-report notifications | Yes |
| Teams & workspaces | |||
| Seats included | 1 / 3 / 10+ | Unlimited | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | Not published | $0 | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes - pooled per team | Yes - shared prompt pool | Yes |
| Per-member usage visibility | Not published | Not published | Yes |
| Multi-project workspaces | Yes - teams + projects | Yes - $189+ | Yes |
| Projects included | 1 / 3 / 5+ domains | 1 workspace on $29; unlimited above | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Partial - prompts archive, not projects | Not published | Yes |
| Per-project API keys | Not published | Not published | Yes - rotatable |
| SSO / SAML | Not published | Enterprise only | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | Beta since Mar 2026 | No - logo upload only | Yes - visibility report and audit |
| Custom logo, color and link | Partial - beta, theme control | Partial - logo only | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | No | No - partner status on $189+ | Yes - four tiers |
| Client sub-accounts | Partial - projects, no client portal | Yes - client + pitch workspaces | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | Yes | No - manual query import | Yes - OAuth, credentials stay on device |
| Google Analytics | Yes - GA4 | No - GA4 setup guide only | Roadmap |
| MCP connector support | Yes - own MCP + Ahrefs MCP | Yes - $189+ | Partial - Webflow connects over MCP |
| Public API | Not published | Yes - $189+ | No - project keys for own plugins only |
| Slack | No | No - via API only | No |
| Zapier | No | Partial - via API and MCP | No |
| Custom connection support | No - feature request form | Yes - log webhook + request form | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | 4 - EN, DE, ES, TR | 1 (English) | 6 |
| Troubleshooting and recovery tools | Partial - reconnect + crash screens | No | Yes |
| In-app help agent | No - docs + support tickets | No - help center and human chat | Yes |
| Done-for-you service available | Yes - Enterprise audit + consult | No - partner agency directory | Yes |
| Team | |||
| Founders have SEO backgrounds | Partial. Heavier performance marketing background. | Partial. Founded in 2024 by Thomas Peham, a former VP of Marketing at Storyblok, with Josef Trauner and Klaus-M. Schremser, the former CEO and head of growth at user-feedback platform Usersnap. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
Visby AI and OtterlyAI both cover core AI-search monitoring. Visby AI suits teams that want a browser-based tool with GA4, Search Console, and MCP connections. It also offers Shopify product-content support. OtterlyAI may fit agencies that need unlimited seats, client sub-accounts, or a public API on higher plans. Its $29 monthly entry plan also costs less than Hi, Moose’s $39 BYOK plan.
Hi, Moose fits teams that need to move from tracking to approved page changes in one tool. It tracks 10 engines, including Google AI Mode, Grok, DeepSeek, Meta AI, and Perplexity. Users can run visibility checks on demand or on schedules that range from multiple times daily to monthly. Hi, Moose also captures live Google AI Mode grounding searches, checks AI crawler access, audits pages, stages element-level edits, and verifies results against a baseline.
Its desktop model creates a different privacy and cost setup. Hi, Moose stores data in a local database, supports local backup and restore, and offers on-device AI inference with three local model sizes. The free plan requires no card and includes unlimited local daily visibility runs across five engines. Teams that bring an OpenRouter key can run with $0 AI cost to Hi, Moose. The platform also shows AI-credit use, reset dates, and pace warnings in the app.
For agencies and content teams, Hi, Moose adds WordPress, Webflow, and Grav publishing options, with approval gates before changes go live. WordPress users can preview edits, use staging, promote changes to production, and roll back published patches. It also provides branded PDF reports, white-label audio players on agency plans, and exports for audits, content, and visibility data.
The trade-off is clear. Hi, Moose does not offer a browser-based app, public API, Slack, Zapier, GA4, or client logins. Buyers who depend on those features may prefer Visby AI or OtterlyAI. For SMBs and agencies that want local data control, broad engine coverage, transparent AI usage, and a track-to-fix-to-verify workflow, Hi, Moose covers more of the day-to-day AEO process in one desktop tool.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.
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