AI visibility tools, head to head
Visby AI vs Profound
Pricing, features and differences, researched August 2026.
Visby AI and Profound both help teams track how AI search tools mention their brands, competitors, and content. Buyers often compare them when they need a clearer view of visibility across tools such as ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. The main differences come down to target customer, data sources, and workflow depth. Visby AI focuses on cross-platform prompt tracking, gap analysis, and personalized GEO tasks for marketing teams that want clear next steps. Profound offers a broader enterprise platform with visibility and citation data, consumer prompt data, crawler and referral analytics, and automated content workflows. Pricing, reporting needs, supported AI search tools, and the level of analysis each team can act on also shape the choice.
At a glance
Visby AI
Pick it if a Shopify store and a roughly monthly check fit your needs, since the entry plan tracks 15 prompts across 3 engines.
- Entry price
- $79/mo
- Tracked prompts
- 15 / 90 / 250+
- Free trial
- Not published - 3rd party says 14 days
Profound
Pick it if you are buying for a large team, and check the prompt allowance first, because the entry plan tracks 50.
- Entry price
- $99/mo, billed yearly
- Tracked prompts
- 50 / 100; custom on Enterprise
- Free trial
- 7 days (Growth)
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
The row SEOs read first
Founders have SEO backgrounds?
A tool built by people who have done the work makes different choices.
Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | Visby AI | Profound | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | No - trial + free audit tool | No - free one-off AEO Report only | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 | 0 | 5 |
| Entry paid price | $79/mo | $99/mo, billed yearly | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | No - monthly only | Yes - 2 months free | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Tiered: prompts + domains + seats | Per prompt + Agent credits | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No - on roadmap | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | No - prompt, answer, article caps | Partial - credits meter Agents only | Yes - AI credits, published rate card |
| In-app usage dashboard | Yes - limits/usage in Settings | Yes - credit admin panel | Yes - % used, reset date, pace warning |
| Agency / reseller tier | No - no named agency tier | Yes - Agency Mode, 2 tiers | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Yes - referral program | Partner program - referral commissions | Yes |
| Annual contract required | No | Yes on both self-serve tiers | No |
| Free trial length | Not published - 3rd party says 14 days | 7 days (Growth) | n/a - free plan, no expiry |
| Paid plans pricing range | $79–$199/mo + custom Enterprise | $99–$399/mo + custom Enterprise | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | Not published - CSV/PDF while active | CSV/JSON, Growth and up | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | Not published | SOC 2 Type II | Pending |
| ISO certification | Not published | Not published | No |
| Local backup and restore | No | No - vendor-side daily backups | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 3 - pick 3 of 4 on pricing page | 9 total; 1 on Starter, 3 on Growth | 10; 5 of them also collected locally |
| Real consumer-surface capture | Not published | Yes - browser capture, not API | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes | Yes - all plans | Yes |
| Claude | Yes | Enterprise only | Yes |
| Gemini | Yes | Enterprise only | Yes |
| Google AI Mode | No - roadmap, under review | Enterprise only | Yes |
| Google AI Overviews | Disputed - priced, roadmap says planned | Growth and up | Yes |
| Grok | No | Enterprise only | Yes |
| Bing Copilot | No - referral traffic only | Enterprise only | Yes |
| DeepSeek | No | Enterprise only | Yes |
| Meta AI | No | No | Yes |
| Tracked prompts included | 15 / 90 / 250+ | 50 / 100; custom on Enterprise | No hard limit on any plan |
| Samples per prompt configurable | No - 1 per engine per month | No - response cap set by plan | Yes |
| Run cadence options | ~30 days, not adjustable | Daily only | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Not published | No | Yes |
| Instant one-off check | Partial - free audit is site, not prompt | Free AEO Report, 3 engines | Yes |
| Prompt manager | Yes - tags, archive, CSV import | Yes - edit, add, disable | Yes |
| Branded vs non-branded classification | Partial - funnel stage + intent | Not published | Yes |
| Prompt categories and topics | Yes - tags + funnel stage | Yes - topics + content clusters | Yes |
| Per-prompt model selection | Not published | No - set per config | Yes |
| Brand name variant support | Not published | Yes - asset configuration | Yes - secondary brand terms |
| Brand multi-domain support | No - 1 domain per project | Yes - unlimited domains | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | No - suggested from site scan | No - GSC is reporting only | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Partial - gap analysis module | Partial - from Prompt Volumes + brand config | Yes |
| Perplexity | No - roadmap, under review | Growth and up | Yes |
| Scoring & analysis | |||
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes - domain, page, competitor | Yes - citation share + authority | Yes - domain and page level |
| Sentiment scoring | Yes - prompts + reviews | Yes | Yes |
| Average position / rank | No - roadmap, under review | Yes | Yes |
| Share of Voice | Yes | Yes | Yes |
| Share of Mentions | Partial - visibility score | Yes - "Visibility Score" | Yes |
| Share of Citations | Partial - citations by domain | Yes - "Citation Share" | Yes |
| Narrative drift detection | No | Partial - sentiment + keyword themes | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | No | Yes - FactCheck vs ground truth | Yes |
| Untracked brand extraction | Yes - detected brands, promotable | Yes | Yes - with sentiment and average rank |
| Cited source categorization | Partial - domain and page only | Partial - domain ranking, not typed | Yes - 8 source types |
| Topic-level breakdown | Partial - funnel stage + tags | Yes | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes - direct, indirect, companion | Yes | Yes - or promote any brand seen in results |
| Competitors included | Not published | Per configuration, not published | 15 |
| Visibility gap analysis | Yes | Yes - Opportunities, Growth and up | Yes |
| ChatGPT fan-out capture | No | Not published | Yes |
| AI Mode grounding queries capture | No | No | Yes - the live grounding searches |
| Bing Index probe | No - Bing Webmaster traffic only | No | Yes |
| AI crawler access check | No - roadmap, under review | Partial - log-based, not robots check | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes | Yes | Yes |
| AI-written narrative summary | Not published | Partial - Aim, Enterprise only | Yes |
| Data export | Yes - CSV, PDF | Yes - CSV, JSON, API, Looker | Yes - CSV |
| Branded PDF report | Beta since Mar 2026 | No | Yes |
| Scheduled email reports | Yes - weekly + monthly | Partial - Slack/Teams alerts | Yes - paid, per-user opt-in |
| Action log with export | Partial - Kanban board, no export | Partial - Aim project tracking | Yes - CSV on paid managed plans |
| Historical data retention | Not published - monthly data points | All time | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | Partial - deploy on Shopify only | Yes - via Agents + Aim | Yes |
| Page-level AEO audit | Yes - site scan + free tool | No - no scored page audit | Yes |
| Scored categories | 5 - SEO, GEO, content, review, speed | 0 | 9 |
| Retrieval-readiness scoring | No | No | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | No - impact priority only | No | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | Partial - Shopify product copy | No - full-page rewrite only | Yes - element, character budget, before and after |
| Second-model QA pass | No | No - human approval step | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | No | No | Yes - full-page screenshot, JavaScript off |
| Audit input sources | Sitemap crawl; GA, GSC, Bing, Ahrefs | n/a | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Partial - task validation, re-scans | Partial - Aim impact tracking | Yes - compares against the baseline |
| Recommendation status tracking | Yes - Kanban + assignees | Yes - Aim projects and tasks | Yes - planned, staged, completed |
| Visibility data sets page priority | Yes | Yes | Yes - defend, recover, convert, earn |
| Search Console sets page priority | Partial - GSC data on dashboard | Partial - GSC integration | Yes - protect, balanced or expand |
| Branded audit PDF | Beta - white-label reporting | No | Yes |
| CMS integration & publishing | |||
| WordPress | No - roadmap, under review | Yes - publish via Agents | Yes - official plugin, production and staging |
| Webflow | No | Yes | Yes - OAuth MCP, pages and collection items |
| Framer | No | Yes | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | Yes - product content only | Log ingestion only, no publishing | On roadmap |
| Surgical element-level edits to live page | Partial - Shopify products only | No - publishes whole content | Yes |
| Preview before applying | Yes - Shopify pending review | Yes - approval step | Yes |
| Staging environment support | No | No | Yes - WordPress, with promote to production |
| One-click rollback | Not published | No | Yes - WordPress |
| Patch history per site | Not published | No | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | No - recommends only | Not published | Yes - FAQPage schema |
| Publish approval gate | Yes - Shopify only | Yes - human-in-the-loop | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | No - two agentic items on roadmap | Yes - Aim, Enterprise only | Yes - plans and executes against the live web |
| Fixed-workflow automation only | Yes - scheduled scans, auto tasks | Agents are node-graph workflows | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No - credit-metered | Yes |
| Multi-agent panel | No | No - Aim spawns sub-agents | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | No | Yes |
| Steer agent while running | No | Partial - chat with Aim | Yes - talk to any agent mid-job |
| Background execution | Partial - scheduled scans only | Yes - Aim runs continuously | Yes - with notify on completion |
| Approval gate before real-world actions | Yes - Shopify only | Yes - before publishing | Yes |
| Long-running deep work jobs | No | Partial - Aim projects | Yes |
| Scheduled agent jobs | No - scheduled refresh, not jobs | Yes - scheduled Agent runs | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | Partial - briefs and articles | Yes - Documents and Sheets | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Partial - stores AI answers | Partial - cited data in briefs | Yes - screenshots and captured proof |
| Searchable job history | No | Yes - run history | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | No - MCP for outside clients | Yes - Aim, Enterprise only | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | n/a - no in-app chat | Not disclosed; 16 in Agent research | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | No | Partial - project context | Yes - semantic search over past chats |
| Live web search | No | Yes - Exa, Firecrawl, Perplexity nodes | Yes |
| Fetch and read URLs | Partial - audits URL or sitemap | Yes - web scrape node | Yes |
| Semantic search over your own site | No | Partial - knowledge base, sitemap | Yes - on-device index |
| Topic coverage check | Yes - gap analysis | Yes - content gap vs sitemap | Yes - covered, partial or not covered |
| File attachments | No | Partial - Google Drive, knowledge base | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | No | Yes - Skills + custom Agents | Yes - plus 6 presets |
| Image generation | Not published | Not published | Yes |
| Content generation | |||
| Research-backed briefs | Yes - from gaps + SERP analysis | Yes - Aim execution briefs | Yes |
| Live SERP / PAA research | Yes - SERP analysis module | Partial - DataForSEO, Perplexity nodes | Yes - plus related searches and AI search snapshots |
| Full draft generation | Yes - 2–25 articles/mo by tier | Yes | Yes |
| Brand voice grounding | Yes - brand book | Yes - Brand Kit | Yes |
| Brand truth profile | Yes - brand book | Partial - Brand Kit + FactCheck | Yes |
| Internal linking placement | Yes - from sitemap | Not published | Yes |
| Featured image generation | Not published | Not published | Yes |
| FAQ generation with schema export | Partial - FAQ yes, schema not stated | Yes - AEO FAQ template | Yes - HTML and JSON-LD |
| Key points extraction | Not published | Not published | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | Yes - Contents page, tags + status | Yes - Documents | Yes |
| Export formats | PDF, CSV | CSV, JSON; CMS publish | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | Yes - editor + optimization | Yes - Documents editor | Yes |
| Deploy directly to CMS | Partial - Shopify products only | Yes - 10 CMS connectors | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | Yes - sitemap detection | Partial - sitemap read by Aim | Yes |
| Scheduled full-site crawl | Partial - periodic re-scans | No - reads AI bot logs, not your site | Yes - weekly or on demand |
| Monitored page management | Partial - Pages tables, not managed | No | Yes |
| Batched change digests | Yes - weekly + monthly email | No | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Not published | Partial - content decay signals | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No - brand book is a profile | No | Yes |
| Inferred relationships | No | No | Yes |
| Salience scoring | No | No | Yes |
| Graph readable by AI agent | No | No | Yes |
| Graph export | No | No | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | No - notifications only | Partial - Aim surfaces, doesn't fire | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | No | Yes - Content Refresh template | Yes - detect, locate, audit, stage a fix |
| Conditional branching | No | Yes - node-graph builder | Partial - branches on whether a matching page exists |
| Scheduled content cadence | Partial - weekly brief emails | Yes - scheduled Agent runs | Yes - daily to monthly |
| Workflow reports | No | Yes - run logs + Aim reports | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | No | Partial - Aim opportunity feed | Yes |
| Native OS notifications | No | No - web only | Yes - Windows and macOS |
| Customized notifications with severity thresholds | Not published | Not published | Yes - per project |
| Email digest | Yes - weekly + monthly | Partial - Slack/Teams integrations | Yes |
| Teams & workspaces | |||
| Seats included | 1 / 3 / 10+ | 1 / 3 / custom | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | Not published | Not published - upgrade tier | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes - pooled per team | Yes - shared credit pool | Yes |
| Per-member usage visibility | Not published | Partial - admin usage panel | Yes |
| Multi-project workspaces | Yes - teams + projects | Enterprise / Agency Mode only | Yes |
| Projects included | 1 / 3 / 5+ domains | 1 workspace; multi on Enterprise | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Partial - prompts archive, not projects | Agency Mode only | Yes |
| Per-project API keys | Not published | No - org-level, Enterprise | Yes - rotatable |
| SSO / SAML | Not published | Enterprise only | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | Beta since Mar 2026 | No | Yes - visibility report and audit |
| Custom logo, color and link | Partial - beta, theme control | No | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | No | Yes - Agency Growth + Enterprise | Yes - four tiers |
| Client sub-accounts | Partial - projects, no client portal | Yes - client + pitch workspaces | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | Yes | Yes | Yes - OAuth, credentials stay on device |
| Google Analytics | Yes - GA4 | Yes - plus Adobe Analytics | Roadmap |
| MCP connector support | Yes - own MCP + Ahrefs MCP | Yes - hosted server + Claude connector | Partial - Webflow connects over MCP |
| Public API | Not published | Enterprise only | No - project keys for own plugins only |
| Slack | No | Yes - plus Microsoft Teams | No |
| Zapier | No | No - 40+ native connectors | No |
| Custom connection support | No - feature request form | Yes - custom log drain + API nodes | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | 4 - EN, DE, ES, TR | 1 (English); tracks 30+ | 6 |
| Troubleshooting and recovery tools | Partial - reconnect + crash screens | No - status page only | Yes |
| In-app help agent | No - docs + support tickets | Yes - Aim assistant | Yes |
| Done-for-you service available | Yes - Enterprise audit + consult | Partner agency directory | Yes |
| Team | |||
| Founders have SEO backgrounds | Partial. Heavier performance marketing background. | No. James Cadwallader and Dylan Babbs, a design engineer who previously worked on maps and location services at Uber; neither founder came from a search or marketing background. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
Visby AI and Profound both cover core AI visibility tracking, but they fit different operating models. Visby AI suits teams that want a browser-based tool with prompt tracking, gap analysis, and Shopify product-content work. Profound suits larger organizations that need enterprise features such as Agency Mode, client workspaces, Slack or Teams alerts, 10 CMS connectors, custom integrations, or SSO.
Hi, Moose gives most SMBs and agencies a broader set of day-to-day AEO tools at a lower entry point. Its free plan has no expiry or card requirement. Paid access starts at $39 per month on the BYOK plan, and users can connect OpenRouter or run local models to avoid AI costs paid to the vendor. Hi, Moose also publishes AI credit rates and shows usage, reset dates, and pace warnings in the app.
The platform tracks 10 engines, including ChatGPT, Claude, Gemini, Google AI Mode, Google AI Overviews, Grok, Bing Copilot, DeepSeek, Meta AI, and Perplexity. Five engines support daily local runs with no cap on every plan. Users can also set per-prompt models, run checks on demand, adjust cadence from multiple times per day to monthly, and track as many prompts as needed.
Hi, Moose also carries the work beyond monitoring. It audits individual pages across nine scored categories, captures ChatGPT fan-out and AI Mode grounding queries, checks AI crawler access, and labels recommendations as proven, directional, or best-practice. It can prepare element-level edits with before-and-after views, run a second-model QA pass, compare verification runs to a baseline, and require approval before publishing.
For teams that publish in WordPress, Webflow, or Grav, Hi, Moose provides direct integrations. WordPress users can work in staging, promote changes to production, roll back changes, and review patch history. The visual placement picker and element-level edits give users more control than publishing a full rewritten page.
Its desktop model also changes the data trade-off. Hi, Moose stores its database on the user’s device, supports local backup and restore, offers three local model sizes, and keeps working with stored data and local models when offline. Cloud-first teams may prefer Visby AI or Profound for browser access and centralized administration. For buyers who want local control, flexible AI costs, broad engine coverage, and a track-to-fix-to-verify workflow, Hi, Moose offers the more complete fit.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.
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