AI visibility tools, head to head
Visby AI vs PromptWatch
Pricing, features and differences, researched August 2026.
Visby AI and PromptWatch both help teams track how AI search tools mention their brands, competitors, and content. Buyers often compare them when they need visibility data across tools such as ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. The main differences fall into data sources, reporting depth, and the actions each platform supports after it finds a gap. Visby AI pairs prompt tracking and cross-platform visibility with gap analysis and personalized GEO tasks. PromptWatch tracks mentions, citations, sentiment, and share of voice, then uses prompt and crawler-log data, citation analysis, and content agents to guide content work. For marketing teams and agencies, the choice often comes down to whether they need task-focused GEO recommendations or deeper tracking around citations, sentiment, share of voice, and content creation.
At a glance
Visby AI
Pick it if a Shopify store and a roughly monthly check fit your needs, since the entry plan tracks 15 prompts across 3 engines.
- Entry price
- $79/mo
- Tracked prompts
- 15 / 90 / 250+
- Free trial
- Not published - 3rd party says 14 days
PromptWatch
Pick it if you want agency tiers alongside monitoring, though plans cap you at 4 of its 11 engines and drafts start at $245.
- Entry price
- $95/mo
- Tracked prompts
- 50–350
- Free trial
- 7 days
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
The row SEOs read first
Founders have SEO backgrounds?
A tool built by people who have done the work makes different choices.
Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | Visby AI | PromptWatch | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | No - trial + free audit tool | Yes - free limited tier | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 | No | 5 |
| Entry paid price | $79/mo | $95/mo | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | No - monthly only | Yes (~2 months free) | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Tiered: prompts + domains + seats | Per prompt + agent credits | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No - on roadmap | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | No - prompt, answer, article caps | Partial - credits meter agents only | Yes - AI credits, published rate card |
| In-app usage dashboard | Yes - limits/usage in Settings | Yes | Yes - % used, reset date, pace warning |
| Agency / reseller tier | No - no named agency tier | Yes - 3 tiers | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Yes - referral program | Yes | Yes |
| Annual contract required | No | No | No |
| Free trial length | Not published - 3rd party says 14 days | 7 days | n/a - free plan, no expiry |
| Paid plans pricing range | $79–$199/mo + custom Enterprise | $95–$579/mo + custom | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | Not published - CSV/PDF while active | CSV/XLSX/API anytime | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | Not published | Not published | Pending |
| ISO certification | Not published | Not published | No |
| Local backup and restore | No | No | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 3 - pick 3 of 4 on pricing page | 11 listed; max 4 per plan | 10; 5 of them also collected locally |
| Real consumer-surface capture | Not published | Yes - LLM UI scraping | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes | Yes | Yes |
| Claude | Yes | Yes | Yes |
| Gemini | Yes | Yes | Yes |
| Google AI Mode | No - roadmap, under review | Yes | Yes |
| Google AI Overviews | Disputed - priced, roadmap says planned | Yes | Yes |
| Grok | No | Yes | Yes |
| Bing Copilot | No - referral traffic only | No - referral tracking only | Yes |
| DeepSeek | No | Yes | Yes |
| Meta AI | No | Yes | Yes |
| Tracked prompts included | 15 / 90 / 250+ | 50–350 | No hard limit on any plan |
| Samples per prompt configurable | No - 1 per engine per month | No - response cap by plan | Yes |
| Run cadence options | ~30 days, not adjustable | Daily | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Not published | Not published | Yes |
| Instant one-off check | Partial - free audit is site, not prompt | Limited free brand report | Yes |
| Prompt manager | Yes - tags, archive, CSV import | Yes | Yes |
| Branded vs non-branded classification | Partial - funnel stage + intent | Yes | Yes |
| Prompt categories and topics | Yes - tags + funnel stage | Yes | Yes |
| Per-prompt model selection | Not published | No - set per monitor | Yes |
| Brand name variant support | Not published | Yes | Yes - secondary brand terms |
| Brand multi-domain support | No - 1 domain per project | Partial - 1 site per project | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | No - suggested from site scan | Yes | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Partial - gap analysis module | Yes | Yes |
| Perplexity | No - roadmap, under review | Yes | Yes |
| Scoring & analysis | |||
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes - domain, page, competitor | Yes | Yes - domain and page level |
| Sentiment scoring | Yes - prompts + reviews | Yes | Yes |
| Average position / rank | No - roadmap, under review | Yes | Yes |
| Share of Voice | Yes | Yes | Yes |
| Share of Mentions | Partial - visibility score | Yes | Yes |
| Share of Citations | Partial - citations by domain | Yes | Yes |
| Narrative drift detection | No | Partial - sentiment only | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | No | No | Yes |
| Untracked brand extraction | Yes - detected brands, promotable | Yes | Yes - with sentiment and average rank |
| Cited source categorization | Partial - domain and page only | Yes | Yes - 8 source types |
| Topic-level breakdown | Partial - funnel stage + tags | Yes | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes - direct, indirect, companion | Yes | Yes - or promote any brand seen in results |
| Competitors included | Not published | Not published | 15 |
| Visibility gap analysis | Yes | Yes | Yes |
| ChatGPT fan-out capture | No | Yes | Yes |
| AI Mode grounding queries capture | No | No | Yes - the live grounding searches |
| Bing Index probe | No - Bing Webmaster traffic only | No | Yes |
| AI crawler access check | No - roadmap, under review | Yes | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes | Yes | Yes |
| AI-written narrative summary | Not published | Yes | Yes |
| Data export | Yes - CSV, PDF | Yes - CSV, XLSX, API | Yes - CSV |
| Branded PDF report | Beta since Mar 2026 | No - PDF export, no branding | Yes |
| Scheduled email reports | Yes - weekly + monthly | Yes | Yes - paid, per-user opt-in |
| Action log with export | Partial - Kanban board, no export | Partial - task board only | Yes - CSV on paid managed plans |
| Historical data retention | Not published - monthly data points | Not published | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | Partial - deploy on Shopify only | Partial - no page audit step | Yes |
| Page-level AEO audit | Yes - site scan + free tool | No - limited free tool only | Yes |
| Scored categories | 5 - SEO, GEO, content, review, speed | 0 | 9 |
| Retrieval-readiness scoring | No | No | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | No - impact priority only | No | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | Partial - Shopify product copy | No - page-level rewrite | Yes - element, character budget, before and after |
| Second-model QA pass | No | No - human review | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | No | No | Yes - full-page screenshot, JavaScript off |
| Audit input sources | Sitemap crawl; GA, GSC, Bing, Ahrefs | n/a | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Partial - task validation, re-scans | Partial - re-run gap analysis | Yes - compares against the baseline |
| Recommendation status tracking | Yes - Kanban + assignees | Yes | Yes - planned, staged, completed |
| Visibility data sets page priority | Yes | Yes | Yes - defend, recover, convert, earn |
| Search Console sets page priority | Partial - GSC data on dashboard | Partial | Yes - protect, balanced or expand |
| Branded audit PDF | Beta - white-label reporting | No | Yes |
| CMS integration & publishing | |||
| WordPress | No - roadmap, under review | Yes - $245+ tiers | Yes - official plugin, production and staging |
| Webflow | No | Yes - $245+ tiers | Yes - OAuth MCP, pages and collection items |
| Framer | No | Yes - $245+ tiers | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | Yes - product content only | No | On roadmap |
| Surgical element-level edits to live page | Partial - Shopify products only | No - publishes whole article | Yes |
| Preview before applying | Yes - Shopify pending review | Yes - $245+ tiers | Yes |
| Staging environment support | No | No - lands as CMS draft | Yes - WordPress, with promote to production |
| One-click rollback | Not published | No | Yes - WordPress |
| Patch history per site | Not published | No | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | No - recommends only | Not published | Yes - FAQPage schema |
| Publish approval gate | Yes - Shopify only | Yes - $245+ tiers | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | No - two agentic items on roadmap | Partial - chat agent only | Yes - plans and executes against the live web |
| Fixed-workflow automation only | Yes - scheduled scans, auto tasks | Content runs on a schedule | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No - credit-metered | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | No | Yes |
| Steer agent while running | No | No | Yes - talk to any agent mid-job |
| Background execution | Partial - scheduled scans only | Yes | Yes - with notify on completion |
| Approval gate before real-world actions | Yes - Shopify only | Yes - $245+ tiers | Yes |
| Long-running deep work jobs | No | No | Yes |
| Scheduled agent jobs | No - scheduled refresh, not jobs | Yes | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | Partial - briefs and articles | Yes - 5–10 articles/mo, $245+ | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Partial - stores AI answers | No | Yes - screenshots and captured proof |
| Searchable job history | No | Partial - run history | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | No - MCP for outside clients | Yes | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | n/a - no in-app chat | Not disclosed | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | No | Partial - archived chats | Yes - semantic search over past chats |
| Live web search | No | Not published | Yes |
| Fetch and read URLs | Partial - audits URL or sitemap | Partial - your own pages | Yes |
| Semantic search over your own site | No | Partial - sitemap only | Yes - on-device index |
| Topic coverage check | Yes - gap analysis | Yes | Yes - covered, partial or not covered |
| File attachments | No | Partial - knowledge base docs | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | No | Partial - preset skills | Yes - plus 6 presets |
| Image generation | Not published | Yes | Yes |
| Content generation | |||
| Research-backed briefs | Yes - from gaps + SERP analysis | Yes | Yes |
| Live SERP / PAA research | Yes - SERP analysis module | Yes | Yes - plus related searches and AI search snapshots |
| Full draft generation | Yes - 2–25 articles/mo by tier | Yes - $245+ tiers | Yes |
| Brand voice grounding | Yes - brand book | Yes | Yes |
| Brand truth profile | Yes - brand book | Partial - brand fields only | Yes |
| Internal linking placement | Yes - from sitemap | Yes | Yes |
| Featured image generation | Not published | Yes | Yes |
| FAQ generation with schema export | Partial - FAQ yes, schema not stated | Not published | Yes - HTML and JSON-LD |
| Key points extraction | Not published | No | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | Yes - Contents page, tags + status | Yes | Yes |
| Export formats | PDF, CSV | MD, HTML, PDF, CSV, XLSX | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | Yes - editor + optimization | Yes | Yes |
| Deploy directly to CMS | Partial - Shopify products only | Yes | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | Yes - sitemap detection | Yes - sitemap only | Yes |
| Scheduled full-site crawl | Partial - periodic re-scans | Partial - sitemap, not full crawl | Yes - weekly or on demand |
| Monitored page management | Partial - Pages tables, not managed | Yes | Yes |
| Batched change digests | Yes - weekly + monthly email | No | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Not published | Partial - citation decay | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No - brand book is a profile | No | Yes |
| Inferred relationships | No | No | Yes |
| Salience scoring | No | No | Yes |
| Graph readable by AI agent | No | No | Yes |
| Graph export | No | No | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | No - notifications only | No | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | No | Partial - task templates | Yes - detect, locate, audit, stage a fix |
| Conditional branching | No | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | Partial - weekly brief emails | Yes - $245+ tiers | Yes - daily to monthly |
| Workflow reports | No | Yes | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | No | Partial - task board only | Yes |
| Native OS notifications | No | No | Yes - Windows and macOS |
| Customized notifications with severity thresholds | Not published | No | Yes - per project |
| Email digest | Yes - weekly + monthly | Yes | Yes |
| Teams & workspaces | |||
| Seats included | 1 / 3 / 10+ | 1 / 2 / 5; 10 agency | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | Not published | Not published - upgrade tier | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes - pooled per team | Yes | Yes |
| Per-member usage visibility | Not published | Partial - per-project only | Yes |
| Multi-project workspaces | Yes - teams + projects | Yes | Yes |
| Projects included | 1 / 3 / 5+ domains | 1 / 2 / 5; unlimited agency | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Partial - prompts archive, not projects | Partial - restore deleted | Yes |
| Per-project API keys | Not published | No - org-level keys | Yes - rotatable |
| SSO / SAML | Not published | Enterprise only | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | Beta since Mar 2026 | No | Yes - visibility report and audit |
| Custom logo, color and link | Partial - beta, theme control | Partial - dashboard only, agency tiers | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | No | Yes - 3 tiers | Yes - four tiers |
| Client sub-accounts | Partial - projects, no client portal | No - projects + guest seats | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | Yes | Yes | Yes - OAuth, credentials stay on device |
| Google Analytics | Yes - GA4 | No | Roadmap |
| MCP connector support | Yes - own MCP + Ahrefs MCP | Yes | Partial - Webflow connects over MCP |
| Public API | Not published | Yes | No - project keys for own plugins only |
| Slack | No | Yes | No |
| Zapier | No | No | No |
| Custom connection support | No - feature request form | Partial - logs only | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | 4 - EN, DE, ES, TR | 1 (English) | 6 |
| Troubleshooting and recovery tools | Partial - reconnect + crash screens | No - status page only | Yes |
| In-app help agent | No - docs + support tickets | Yes | Yes |
| Done-for-you service available | Yes - Enterprise audit + consult | Yes | Yes |
| Team | |||
| Founders have SEO backgrounds | Partial. Heavier performance marketing background. | No. Founded in 2025 by Gijs de Groot and Klaas Foppen, who met building Sparkbase, an AI sales tool; de Groot's background is in financial economics and sales. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
Visby AI and PromptWatch both cover core AI visibility tracking. Visby AI suits teams that want a browser-based tool with GA4 data and Shopify product-content workflows. PromptWatch suits agencies that need a public API, Slack, or client content publishing across WordPress, Webflow, and Framer.
Hi, Moose fits teams that want to track, diagnose, fix, and verify work in one product. It tracks 10 engines, including Google AI Mode, AI Overviews, Bing Copilot, Perplexity, Grok, Meta AI, and DeepSeek. Users can run checks on demand or several times a day, choose models per prompt, and track unlimited prompts without a hard plan limit.
The difference goes beyond monitoring. Hi, Moose captures AI Mode grounding queries, checks AI crawler access, and audits pages across nine scored categories. It then creates element-level suggestions with before-and-after changes, labels recommendation evidence as proven, directional, or best-practice, and compares verification runs against a baseline. WordPress users can review, stage, publish, roll back, and track individual page patches. Hi, Moose also supports Webflow and Grav.
Cost and data control may matter for smaller teams. Hi, Moose offers a free-forever plan without a card, unlimited local daily visibility runs, and five engines that users can run daily at no AI cost to Hi, Moose. Its BYOK plan starts at $39 per month and supports OpenRouter keys, while the managed plan starts at $79 per month. The desktop app stores data in a local device database, supports local backups, and offers on-device AI models for some work.
Hi, Moose does have trade-offs. It does not offer a browser-based app, public API, Slack integration, or client logins. PromptWatch remains the stronger choice for teams that depend on those integrations. Visby AI may fit teams that need GA4 integration or Shopify-focused workflows today.
For SMBs and agencies that want local-first data storage, broad engine coverage, clear AI-credit usage, and a practical path from visibility loss to an approved page change, Hi, Moose offers the wider AEO workflow at a lower entry price than either competitor.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.
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