AI visibility tools, head to head
Visby AI vs Qwairy
Pricing, features and differences, researched August 2026.
Visby AI and Qwairy both help teams track brand visibility across AI search tools, then use that data to guide SEO and GEO work. Buyers may compare them when they need to see how platforms such as ChatGPT, Claude, Gemini, and Google AI Overviews describe, recommend, or cite their brand. The main differences come down to platform coverage, reporting depth, and the type of action each tool supports. Visby AI centers on cross-platform prompt tracking, visibility gaps, and personalized GEO tasks. Qwairy combines visibility monitoring with competitor and sentiment analysis, content opportunities, technical site checks, and AI traffic measurement. Pricing, agency needs, and the level of technical SEO detail required can also shape the choice.
At a glance
Visby AI
Pick it if a Shopify store and a roughly monthly check fit your needs, since the entry plan tracks 15 prompts across 3 engines.
- Entry price
- $79/mo
- Tracked prompts
- 15 / 90 / 250+
- Free trial
- Not published - 3rd party says 14 days
Qwairy
Pick it if you bill in euros, since the entry plan tracks 100 prompts and its assistant is read-only analysis.
- Entry price
- €79/mo; €65/mo annual
- Tracked prompts
- 100 / 300 / 800; unlimited on top tier
- Free trial
- None - free plan instead
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
The row SEOs read first
Founders have SEO backgrounds?
A tool built by people who have done the work makes different choices.
Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | Visby AI | Qwairy | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | No - trial + free audit tool | Yes - 120 credits, no card | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 | 0 | 5 |
| Entry paid price | $79/mo | €79/mo; €65/mo annual | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | No - monthly only | Yes - 2 months free (~17%) | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Tiered: prompts + domains + seats | Tiered plans + credits | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No - on roadmap | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | No - prompt, answer, article caps | Yes - credits | Yes - AI credits, published rate card |
| In-app usage dashboard | Yes - limits/usage in Settings | Yes - balance + usage page | Yes - % used, reset date, pace warning |
| Agency / reseller tier | No - no named agency tier | Yes - from €99/mo | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Yes - referral program | Yes - 20% for 12 months | Yes |
| Annual contract required | No | No - monthly available | No |
| Free trial length | Not published - 3rd party says 14 days | None - free plan instead | n/a - free plan, no expiry |
| Paid plans pricing range | $79–$199/mo + custom Enterprise | €79–€449/mo + custom | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS, EU hosting | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | Not published - CSV/PDF while active | Not published - CSV/API while active | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | Not published | Not published | Pending |
| ISO certification | Not published | Not published | No |
| Local backup and restore | No | No - vendor-side only | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 3 - pick 3 of 4 on pricing page | 10 | 10; 5 of them also collected locally |
| Real consumer-surface capture | Not published | Partial - 7 scraped UIs, rest via API | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes | Yes - UI and API | Yes |
| Claude | Yes | Yes - API only | Yes |
| Gemini | Yes | Yes - UI and API | Yes |
| Google AI Mode | No - roadmap, under review | Yes | Yes |
| Google AI Overviews | Disputed - priced, roadmap says planned | Yes | Yes |
| Grok | No | Yes - UI and API | Yes |
| Bing Copilot | No - referral traffic only | Yes - UI only | Yes |
| DeepSeek | No | Yes - API only | Yes |
| Meta AI | No | No | Yes |
| Tracked prompts included | 15 / 90 / 250+ | 100 / 300 / 800; unlimited on top tier | No hard limit on any plan |
| Samples per prompt configurable | No - 1 per engine per month | Yes - up to 20 per run | Yes |
| Run cadence options | ~30 days, not adjustable | Daily, weekly, monthly, manual | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Not published | Yes | Yes |
| Instant one-off check | Partial - free audit is site, not prompt | Yes - free public audit tool | Yes |
| Prompt manager | Yes - tags, archive, CSV import | Yes - bulk edit, tags, funnel | Yes |
| Branded vs non-branded classification | Partial - funnel stage + intent | Not published - funnel stages instead | Yes |
| Prompt categories and topics | Yes - tags + funnel stage | Yes - 5 topics max, unlimited tags | Yes |
| Per-prompt model selection | Not published | Partial - per-prompt cadence, models per run | Yes |
| Brand name variant support | Not published | Not published | Yes - secondary brand terms |
| Brand multi-domain support | No - 1 domain per project | Partial - one domain per workspace | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | No - suggested from site scan | Yes | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Partial - gap analysis module | Yes | Yes |
| Perplexity | No - roadmap, under review | Yes - UI and API | Yes |
| Scoring & analysis | |||
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes - domain, page, competitor | Yes | Yes - domain and page level |
| Sentiment scoring | Yes - prompts + reviews | Yes - 0–100 plus label | Yes |
| Average position / rank | No - roadmap, under review | Yes | Yes |
| Share of Voice | Yes | Yes | Yes |
| Share of Mentions | Partial - visibility score | Yes - mention rate | Yes |
| Share of Citations | Partial - citations by domain | Yes - citation rate | Yes |
| Narrative drift detection | No | Yes - monthly perception snapshots | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | No | Yes - private beta, Growth+ | Yes |
| Untracked brand extraction | Yes - detected brands, promotable | Yes - auto competitor detection | Yes - with sentiment and average rank |
| Cited source categorization | Partial - domain and page only | Yes - type, authority, social/shopping/local | Yes - 8 source types |
| Topic-level breakdown | Partial - funnel stage + tags | Yes | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes - direct, indirect, companion | Yes | Yes - or promote any brand seen in results |
| Competitors included | Not published | Auto-detected, uncapped; 10 in compare view | 15 |
| Visibility gap analysis | Yes | Yes | Yes |
| ChatGPT fan-out capture | No | Yes | Yes |
| AI Mode grounding queries capture | No | Not published | Yes - the live grounding searches |
| Bing Index probe | No - Bing Webmaster traffic only | Partial - Bing Webmaster Tools connection | Yes |
| AI crawler access check | No - roadmap, under review | Yes - 63 crawlers vs robots.txt | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes | Yes | Yes |
| AI-written narrative summary | Not published | Yes - weekly email and assistant | Yes |
| Data export | Yes - CSV, PDF | Yes - CSV, API, Looker Studio | Yes - CSV |
| Branded PDF report | Beta since Mar 2026 | Partial - branding on Enterprise/Agency Custom | Yes |
| Scheduled email reports | Yes - weekly + monthly | Partial - weekly only, no cadence choice | Yes - paid, per-user opt-in |
| Action log with export | Partial - Kanban board, no export | Yes - action history via API | Yes - CSV on paid managed plans |
| Historical data retention | Not published - monthly data points | Not published - 90-day default range | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | Partial - deploy on Shopify only | Partial - no deploy step | Yes |
| Page-level AEO audit | Yes - site scan + free tool | Yes | Yes |
| Scored categories | 5 - SEO, GEO, content, review, speed | 4 | 9 |
| Retrieval-readiness scoring | No | Yes - AEO score plus crawler access | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | No - impact priority only | Yes - tier, score, raw signals | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | Partial - Shopify product copy | Partial - issue list, not rewrites | Yes - element, character budget, before and after |
| Second-model QA pass | No | No | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | No | No | Yes - full-page screenshot, JavaScript off |
| Audit input sources | Sitemap crawl; GA, GSC, Bing, Ahrefs | Sitemap pages, robots.txt, llms.txt | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Partial - task validation, re-scans | Yes - 90-day re-measure after completion | Yes - compares against the baseline |
| Recommendation status tracking | Yes - Kanban + assignees | Yes - accept, start, done, decline | Yes - planned, staged, completed |
| Visibility data sets page priority | Yes | Yes | Yes - defend, recover, convert, earn |
| Search Console sets page priority | Partial - GSC data on dashboard | Yes | Yes - protect, balanced or expand |
| Branded audit PDF | Beta - white-label reporting | Partial - branding on Enterprise/Agency Custom | Yes |
| CMS integration & publishing | |||
| WordPress | No - roadmap, under review | Crawler log forwarding only, no publishing | Yes - official plugin, production and staging |
| Webflow | No | No | Yes - OAuth MCP, pages and collection items |
| Framer | No | No | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | Yes - product content only | No | On roadmap |
| Surgical element-level edits to live page | Partial - Shopify products only | No | Yes |
| Preview before applying | Yes - Shopify pending review | No | Yes |
| Staging environment support | No | No | Yes - WordPress, with promote to production |
| One-click rollback | Not published | No | Yes - WordPress |
| Patch history per site | Not published | No | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | No - recommends only | No - generates snippet to paste | Yes - FAQPage schema |
| Publish approval gate | Yes - Shopify only | No | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | No - two agentic items on roadmap | No - read-only analysis assistant | Yes - plans and executes against the live web |
| Fixed-workflow automation only | Yes - scheduled scans, auto tasks | Yes - scheduled runs and detectors | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | No | Yes |
| Steer agent while running | No | No | Yes - talk to any agent mid-job |
| Background execution | Partial - scheduled scans only | No - scheduled monitoring only | Yes - with notify on completion |
| Approval gate before real-world actions | Yes - Shopify only | No - takes no external actions | Yes |
| Long-running deep work jobs | No | No | Yes |
| Scheduled agent jobs | No - scheduled refresh, not jobs | No | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | Partial - briefs and articles | Partial - saved articles and exports | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Partial - stores AI answers | Yes - full answers and cited sources | Yes - screenshots and captured proof |
| Searchable job history | No | Partial - audit, export, action history | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | No - MCP for outside clients | Yes - read-only over workspace data | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | n/a - no in-app chat | Not published | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | No | Not published | Yes - semantic search over past chats |
| Live web search | No | No | Yes |
| Fetch and read URLs | Partial - audits URL or sitemap | No | Yes |
| Semantic search over your own site | No | No | Yes - on-device index |
| Topic coverage check | Yes - gap analysis | Yes - coverage metric and gap views | Yes - covered, partial or not covered |
| File attachments | No | No | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | No | No - 36 preset prompt templates | Yes - plus 6 presets |
| Image generation | Not published | No | Yes |
| Content generation | |||
| Research-backed briefs | Yes - from gaps + SERP analysis | Yes - 50 credits each | Yes |
| Live SERP / PAA research | Yes - SERP analysis module | Partial - optional Perplexity research pass | Yes - plus related searches and AI search snapshots |
| Full draft generation | Yes - 2–25 articles/mo by tier | Yes | Yes |
| Brand voice grounding | Yes - brand book | Partial - audience personas only | Yes |
| Brand truth profile | Yes - brand book | Yes - beta, Growth+ | Yes |
| Internal linking placement | Yes - from sitemap | Not published | Yes |
| Featured image generation | Not published | No | Yes |
| FAQ generation with schema export | Partial - FAQ yes, schema not stated | Partial - FAQ block plus schema stub | Yes - HTML and JSON-LD |
| Key points extraction | Not published | Partial - optional summary block | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | Yes - Contents page, tags + status | Partial - article list, readable via API | Yes |
| Export formats | PDF, CSV | Markdown; CSV for data | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | Yes - editor + optimization | Yes - edit outline, regenerate sections | Yes |
| Deploy directly to CMS | Partial - Shopify products only | No - pull via API only | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | Yes - sitemap detection | Yes - sitemap sync | Yes |
| Scheduled full-site crawl | Partial - periodic re-scans | Partial - manual sync, per-page audits | Yes - weekly or on demand |
| Monitored page management | Partial - Pages tables, not managed | Yes - favorites, filters, re-audit | Yes |
| Batched change digests | Yes - weekly + monthly email | Partial - weekly email, not page diffs | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Not published | Partial - freshness in content score | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No - brand book is a profile | No | Yes |
| Inferred relationships | No | No | Yes |
| Salience scoring | No | No | Yes |
| Graph readable by AI agent | No | No | Yes |
| Graph export | No | No | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | No - notifications only | Not published - weekly report only | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | No | Partial - prioritized plan, executed manually | Yes - detect, locate, audit, stage a fix |
| Conditional branching | No | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | Partial - weekly brief emails | No - capacity is a ranking input only | Yes - daily to monthly |
| Workflow reports | No | No | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | No | Partial - action triage queue | Yes |
| Native OS notifications | No | No - web only | Yes - Windows and macOS |
| Customized notifications with severity thresholds | Not published | No - single on/off toggle | Yes - per project |
| Email digest | Yes - weekly + monthly | Yes - weekly, fixed cadence | Yes |
| Teams & workspaces | |||
| Seats included | 1 / 3 / 10+ | Unlimited | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | Not published | 0 | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes - pooled per team | Yes - credits pooled | Yes |
| Per-member usage visibility | Not published | Partial - per sub-team, not per person | Yes |
| Multi-project workspaces | Yes - teams + projects | Yes - from €199/mo | Yes |
| Projects included | 1 / 3 / 5+ domains | 1 / 5 / 20 / unlimited | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Partial - prompts archive, not projects | Yes | Yes |
| Per-project API keys | Not published | No - team-level keys | Yes - rotatable |
| SSO / SAML | Not published | Enterprise only - OIDC | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | Beta since Mar 2026 | Enterprise / Agency Custom | Yes - visibility report and audit |
| Custom logo, color and link | Partial - beta, theme control | Enterprise - logo and custom domain | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | No | Yes - from €99/mo | Yes - four tiers |
| Client sub-accounts | Partial - projects, no client portal | Yes - sub-teams and viewer roles | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | Yes | Yes | Yes - OAuth, credentials stay on device |
| Google Analytics | Yes - GA4 | Yes - GA4 plus 5 others | Roadmap |
| MCP connector support | Yes - own MCP + Ahrefs MCP | Yes - 46 read-only tools | Partial - Webflow connects over MCP |
| Public API | Not published | Yes - Growth and above | No - project keys for own plugins only |
| Slack | No | Listed as live, not documented | No |
| Zapier | No | No | No |
| Custom connection support | No - feature request form | Partial - webhooks (Enterprise), HTTP log ingest | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | 4 - EN, DE, ES, TR | Not published - tracks 45+ languages | 6 |
| Troubleshooting and recovery tools | Partial - reconnect + crash screens | No - docs troubleshooting only | Yes |
| In-app help agent | No - docs + support tickets | Yes - assistant can search docs | Yes |
| Done-for-you service available | Yes - Enterprise audit + consult | Partial - partner agencies, no in-house service | Yes |
| Team | |||
| Founders have SEO backgrounds | Partial. Heavier performance marketing background. | Yes. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
Visby AI and Qwairy both cover core AI visibility tracking, including brand mentions, citations, competitor analysis, and content opportunities. Qwairy may suit agencies that need client sub-accounts, a public API, or unlimited seats on every plan. Visby AI may fit teams that focus on Shopify product content or want a browser-based platform with scheduled reporting.
Hi, Moose fits buyers who need to move from tracking to approved changes in one tool. It tracks 10 engines, including Google AI Mode, AI Overviews, Perplexity, Meta AI, Bing Copilot, and Grok. It also supports multiple daily runs, configurable samples, unlimited local visibility runs, and no hard prompt limit. When visibility data identifies a problem, Hi, Moose can audit a page, create element-level rewrite suggestions, compare a verification run against the baseline, and stage changes for approval.
The cost model also gives small teams more control. Hi, Moose has a free-forever plan with no card required, paid BYOK plans from $39 per month, and OpenRouter support. Teams can use local models and run with $0 AI cost to Hi, Moose. The in-app dashboard shows allowance use, reset dates, and pace warnings, while the published AI credit rate card makes usage easier to follow.
Hi, Moose takes a different approach to data ownership. Its Windows and macOS app stores data in a local database, supports local backup and restore, and offers CSV, PDF, and DOCX exports. Five engines can be collected locally without an API, while on-device models support some offline work. Engine checks still need a web connection.
For agencies and SEO teams that need a browser app, client logins, or API-led reporting, Qwairy has clear strengths. For Shopify-first teams, Visby AI offers a direct product-content workflow. For most SMBs and the agencies that serve them, Hi, Moose offers broader tracking, local-first controls, content and technical fixes, approval-based publishing, and flexible AI costs in one desktop platform.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.
Checked for this pair