AI visibility tools, head to head
Visby AI vs Scrunch
Pricing, features and differences, researched August 2026.
Visby AI and Scrunch both help teams track how AI search tools describe, cite, and recommend their brands. Buyers often compare them when they need clearer visibility across platforms such as ChatGPT, Claude, and Gemini, then want a practical way to improve what those tools say. The main differences come down to target customer, workflow, and site-level control. Visby AI focuses on prompt tracking, visibility gaps, and personalized GEO tasks for marketing teams that want clear actions from their data. Scrunch serves enterprise brands and agencies with monitoring for visibility, citations, competitors, and AI referral traffic. Its Agent Experience Platform also gives AI agents an optimized version of a website without changing the version human visitors see. Pricing, reporting depth, platform coverage, and the level of support each product provides may also shape the choice.
At a glance
Visby AI
Pick it if a Shopify store and a roughly monthly check fit your needs, since the entry plan tracks 15 prompts across 3 engines.
- Entry price
- $79/mo
- Tracked prompts
- 15 / 90 / 250+
- Free trial
- Not published - 3rd party says 14 days
Scrunch
Pick it if you want chunk-by-chunk rewrite suggestions on your pages, and treat its edge-served bot copy as an experiment rather than a settled tactic.
- Entry price
- $250/mo annual; $300 monthly
- Tracked prompts
- 350 / 700 custom; +1,000 / 2,500 preset
- Free trial
- 7 days, no card
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
The row SEOs read first
Founders have SEO backgrounds?
A tool built by people who have done the work makes different choices.
Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | Visby AI | Scrunch | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | No - trial + free audit tool | No - 7-day trial | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 | 0 | 5 |
| Entry paid price | $79/mo | $250/mo annual; $300 monthly | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | No - monthly only | Yes - 17% | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Tiered: prompts + domains + seats | Per prompt + per seat | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No - on roadmap | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | No - prompt, answer, article caps | No - prompts, personas, audits, seats | Yes - AI credits, published rate card |
| In-app usage dashboard | Yes - limits/usage in Settings | Not published - CS contacts you at limits | Yes - % used, reset date, pace warning |
| Agency / reseller tier | No - no named agency tier | Yes - Agency Partner Program | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Yes - referral program | Yes - up to 20% referral | Yes |
| Annual contract required | No | No - monthly at higher rate | No |
| Free trial length | Not published - 3rd party says 14 days | 7 days, no card | n/a - free plan, no expiry |
| Paid plans pricing range | $79–$199/mo + custom Enterprise | $250–$500/mo + custom Enterprise | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | Not published - CSV/PDF while active | CSV, XLSX, API while active | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | Not published | SOC 2 Type II | Pending |
| ISO certification | Not published | Not published | No |
| Local backup and restore | No | No - vendor-side only | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 3 - pick 3 of 4 on pricing page | 9 | 10; 5 of them also collected locally |
| Real consumer-surface capture | Not published | Mixed - browser automation + platform APIs | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes | Yes | Yes |
| Claude | Yes | Yes | Yes |
| Gemini | Yes | Yes | Yes |
| Google AI Mode | No - roadmap, under review | Yes | Yes |
| Google AI Overviews | Disputed - priced, roadmap says planned | Yes | Yes |
| Grok | No | Yes - newest addition | Yes |
| Bing Copilot | No - referral traffic only | Yes | Yes |
| DeepSeek | No | No | Yes |
| Meta AI | No | Yes | Yes |
| Tracked prompts included | 15 / 90 / 250+ | 350 / 700 custom; +1,000 / 2,500 preset | No hard limit on any plan |
| Samples per prompt configurable | No - 1 per engine per month | Not published | Yes |
| Run cadence options | ~30 days, not adjustable | Not published - reported ~3 days | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Not published | Not published - reported available | Yes |
| Instant one-off check | Partial - free audit is site, not prompt | No - free prompt generator only | Yes |
| Prompt manager | Yes - tags, archive, CSV import | Yes - variants, tags, templates | Yes |
| Branded vs non-branded classification | Partial - funnel stage + intent | Yes | Yes |
| Prompt categories and topics | Yes - tags + funnel stage | Yes - topics, personas, funnel stage | Yes |
| Per-prompt model selection | Not published | Yes - variants per platform | Yes |
| Brand name variant support | Not published | Yes - sub-brands tracked separately | Yes - secondary brand terms |
| Brand multi-domain support | No - 1 domain per project | Partial - one primary domain per brand | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | No - suggested from site scan | No - via MCP + external GSC tool | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Partial - gap analysis module | Yes | Yes |
| Perplexity | No - roadmap, under review | Yes | Yes |
| Scoring & analysis | |||
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes - domain, page, competitor | Yes | Yes - domain and page level |
| Sentiment scoring | Yes - prompts + reviews | Yes - positive, mixed, negative | Yes |
| Average position / rank | No - roadmap, under review | Yes - top, middle, bottom | Yes |
| Share of Voice | Yes | Yes | Yes |
| Share of Mentions | Partial - visibility score | Yes | Yes |
| Share of Citations | Partial - citations by domain | Yes | Yes |
| Narrative drift detection | No | Partial - sentiment over time | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | No | No | Yes |
| Untracked brand extraction | Yes - detected brands, promotable | Partial - new-entity signals | Yes - with sentiment and average rank |
| Cited source categorization | Partial - domain and page only | Yes - brand, competitor, third-party | Yes - 8 source types |
| Topic-level breakdown | Partial - funnel stage + tags | Yes | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes - direct, indirect, companion | Yes | Yes - or promote any brand seen in results |
| Competitors included | Not published | Not published | 15 |
| Visibility gap analysis | Yes | Yes - gaps and white space | Yes |
| ChatGPT fan-out capture | No | Not published | Yes |
| AI Mode grounding queries capture | No | Not published | Yes - the live grounding searches |
| Bing Index probe | No - Bing Webmaster traffic only | No | Yes |
| AI crawler access check | No - roadmap, under review | Yes - robots checks + bot logs | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes | Yes - plus custom dashboards | Yes |
| AI-written narrative summary | Not published | Yes - per detected change | Yes |
| Data export | Yes - CSV, PDF | Yes - CSV, XLSX, PDF, API | Yes - CSV |
| Branded PDF report | Beta since Mar 2026 | No - unbranded snapshot | Yes |
| Scheduled email reports | Yes - weekly + monthly | Partial - alert digest, not a report | Yes - paid, per-user opt-in |
| Action log with export | Partial - Kanban board, no export | Partial - alert reactions via API | Yes - CSV on paid managed plans |
| Historical data retention | Not published - monthly data points | 90 days published | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | Partial - deploy on Shopify only | Partial - deploys to bot copy, not live site | Yes |
| Page-level AEO audit | Yes - site scan + free tool | Yes | Yes |
| Scored categories | 5 - SEO, GEO, content, review, speed | Not published - robots, rendering, schema, content | 9 |
| Retrieval-readiness scoring | No | Yes - retrievability + citability | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | No - impact priority only | Partial - impact rank + confidence tiers | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | Partial - Shopify product copy | Yes - chunk by chunk | Yes - element, character budget, before and after |
| Second-model QA pass | No | Not published | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | No | Yes - bot view + visitor image | Yes - full-page screenshot, JavaScript off |
| Audit input sources | Sitemap crawl; GA, GSC, Bing, Ahrefs | Live fetch + visibility + competitor data | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Partial - task validation, re-scans | Partial - re-audit, no paired check | Yes - compares against the baseline |
| Recommendation status tracking | Yes - Kanban + assignees | Yes - approve, deploy, dismiss | Yes - planned, staged, completed |
| Visibility data sets page priority | Yes | Yes | Yes - defend, recover, convert, earn |
| Search Console sets page priority | Partial - GSC data on dashboard | No | Yes - protect, balanced or expand |
| Branded audit PDF | Beta - white-label reporting | No - unbranded PDF | Yes |
| CMS integration & publishing | |||
| WordPress | No - roadmap, under review | Bot-log integration only, no publishing | Yes - official plugin, production and staging |
| Webflow | No | No | Yes - OAuth MCP, pages and collection items |
| Framer | No | No | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | Yes - product content only | No | On roadmap |
| Surgical element-level edits to live page | Partial - Shopify products only | No - edits bot-only copy | Yes |
| Preview before applying | Yes - Shopify pending review | Yes - side-by-side diff | Yes |
| Staging environment support | No | Yes - stage without publishing | Yes - WordPress, with promote to production |
| One-click rollback | Not published | Not published - versions retained | Yes - WordPress |
| Patch history per site | Not published | Yes - version history per site | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | No - recommends only | Partial - into bot copy only | Yes - FAQPage schema |
| Publish approval gate | Yes - Shopify only | Yes - or set to auto-approve | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | No - two agentic items on roadmap | Partial - diagnosis and charts only | Yes - plans and executes against the live web |
| Fixed-workflow automation only | Yes - scheduled scans, auto tasks | Yes - audit, optimize, deploy pipeline | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | No | Yes |
| Steer agent while running | No | No | Yes - talk to any agent mid-job |
| Background execution | Partial - scheduled scans only | Yes - nightly sweeps, autopilot fixes | Yes - with notify on completion |
| Approval gate before real-world actions | Yes - Shopify only | Yes - bulk or per item | Yes |
| Long-running deep work jobs | No | Partial - batch page pipelines | Yes |
| Scheduled agent jobs | No - scheduled refresh, not jobs | Partial - vendor cadence, not user-set | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | Partial - briefs and articles | Yes - saved dashboards | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Partial - stores AI answers | Yes - raw responses + audit previews | Yes - screenshots and captured proof |
| Searchable job history | No | Partial - audit and deploy history | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | No - MCP for outside clients | Yes - in-app assistant + MCP | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | n/a - no in-app chat | Not published | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | No | Not published | Yes - semantic search over past chats |
| Live web search | No | No | Yes |
| Fetch and read URLs | Partial - audits URL or sitemap | Partial - audit fetches only | Yes |
| Semantic search over your own site | No | No - sitemap index, not semantic | Yes - on-device index |
| Topic coverage check | Yes - gap analysis | Yes | Yes - covered, partial or not covered |
| File attachments | No | No | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No - audit renders automatically | Yes - screen or window, with crop |
| Custom specialists with own tool access | No | No | Yes - plus 6 presets |
| Image generation | Not published | No | Yes |
| Content generation | |||
| Research-backed briefs | Yes - from gaps + SERP analysis | Partial - page recommendations, not briefs | Yes |
| Live SERP / PAA research | Yes - SERP analysis module | No | Yes - plus related searches and AI search snapshots |
| Full draft generation | Yes - 2–25 articles/mo by tier | No - rewrites existing pages only | Yes |
| Brand voice grounding | Yes - brand book | Partial - custom instructions per page | Yes |
| Brand truth profile | Yes - brand book | Yes - internal sources of truth | Yes |
| Internal linking placement | Yes - from sitemap | Not published | Yes |
| Featured image generation | Not published | No | Yes |
| FAQ generation with schema export | Partial - FAQ yes, schema not stated | Partial - FAQ blocks in bot copy | Yes - HTML and JSON-LD |
| Key points extraction | Not published | Yes - structured summaries | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | Yes - Contents page, tags + status | No | Yes |
| Export formats | PDF, CSV | Markdown, PDF, CSV, XLSX | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | Yes - editor + optimization | Yes - interactive editor | Yes |
| Deploy directly to CMS | Partial - Shopify products only | No - announced, not shipped | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | Yes - sitemap detection | Yes - sitemap crawl | Yes |
| Scheduled full-site crawl | Partial - periodic re-scans | Yes - always-on, page cap by plan | Yes - weekly or on demand |
| Monitored page management | Partial - Pages tables, not managed | Yes - priority flags per page | Yes |
| Batched change digests | Yes - weekly + monthly email | Partial - alert digest, not page diffs | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Not published | Partial - last-indexed timestamp | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No - brand book is a profile | No | Yes |
| Inferred relationships | No | No | Yes |
| Salience scoring | No | No | Yes |
| Graph readable by AI agent | No | No | Yes |
| Graph export | No | No | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | No - notifications only | Partial - detects and notifies, no actions | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | No | Yes - prioritized page action plan | Yes - detect, locate, audit, stage a fix |
| Conditional branching | No | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | Partial - weekly brief emails | Yes - weekly auto-approved fixes | Yes - daily to monthly |
| Workflow reports | No | Partial - pipeline status + webhooks | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | No | Yes - alert feed with reactions | Yes |
| Native OS notifications | No | No - web only | Yes - Windows and macOS |
| Customized notifications with severity thresholds | Not published | Partial - frequency set, tiers automatic | Yes - per project |
| Email digest | Yes - weekly + monthly | Yes - real-time, daily or weekly | Yes |
| Teams & workspaces | |||
| Seats included | 1 / 3 / 10+ | 3 / 5 / custom | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | Not published | $25/mo, max 5 extra on entry | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes - pooled per team | Yes | Yes |
| Per-member usage visibility | Not published | Not published | Yes |
| Multi-project workspaces | Yes - teams + projects | Agency and Enterprise only | Yes |
| Projects included | 1 / 3 / 5+ domains | 1 brand; multi on Agency/Enterprise | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Partial - prompts archive, not projects | Partial - archive via API | Yes |
| Per-project API keys | Not published | No - org-level, brand-scoped | Yes - rotatable |
| SSO / SAML | Not published | Enterprise; Google SSO all plans | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | Beta since Mar 2026 | No | Yes - visibility report and audit |
| Custom logo, color and link | Partial - beta, theme control | Not published | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | No | Yes - from $500/mo | Yes - four tiers |
| Client sub-accounts | Partial - projects, no client portal | Yes - guest role per brand | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | Yes | No | Yes - OAuth, credentials stay on device |
| Google Analytics | Yes - GA4 | Yes - GA4; Adobe via push API | Roadmap |
| MCP connector support | Yes - own MCP + Ahrefs MCP | Yes - hosted server, 33 tools | Partial - Webflow connects over MCP |
| Public API | Not published | Enterprise only | No - project keys for own plugins only |
| Slack | No | No - Enterprise support channel only | No |
| Zapier | No | No | No |
| Custom connection support | No - feature request form | Yes - webhooks + custom log ingestion | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | 4 - EN, DE, ES, TR | 1 (English); tracks any language | 6 |
| Troubleshooting and recovery tools | Partial - reconnect + crash screens | No - status page only | Yes |
| In-app help agent | No - docs + support tickets | Yes - assistant reads help docs | Yes |
| Done-for-you service available | Yes - Enterprise audit + consult | Partial - CS and partner agencies | Yes |
| Team | |||
| Founders have SEO backgrounds | Partial. Heavier performance marketing background. | No. Founders Chris Andrew and Robert MacCloy were previously CPO and CTO at Hearsay Systems, a financial-services social compliance platform. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
Visby AI and Scrunch both cover core AI visibility tracking. Scrunch suits enterprise teams that need SOC 2 Type II certification, a hosted browser app, API access, or client guest roles. Visby AI fits teams that want a browser-based tool with GA4 and Search Console connections, plus Shopify product-content updates.
Hi, Moose gives most SMBs and agencies a wider set of options at a lower starting cost. It has a free plan with no card or expiry, paid BYOK plans from $39 per month, and an OpenRouter key option that can reduce vendor AI costs to $0. Its pricing uses one published AI-credit balance, and the app shows usage, reset dates, and pace warnings.
The desktop app also keeps project data in a local database and supports local backup and restore. Hi, Moose tracks 10 engines, including Google AI Mode, AI Overviews, Perplexity, DeepSeek, Meta AI, and Bing Copilot. Every plan supports unlimited local daily visibility runs across five engines, with no hard prompt limit.
Tracking only helps when it leads to a clear next step. Hi, Moose connects tracking, page audits, element-level recommendations, baseline verification, approval-controlled CMS edits, and scheduled workflows. It supports WordPress, Webflow, and Grav, while its WordPress integration includes staging, rollback, patch history, and visual placement selection.
For teams that need an enterprise cloud platform or formal compliance today, Scrunch may be the better fit. For marketers and agencies that want local control, transparent usage, broad engine coverage, and tools to move from a visibility change to an approved site fix, Hi, Moose offers the more complete option.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.
Checked for this pair