AI visibility tools, head to head
Visby AI vs SE Ranking
Pricing, features and differences, researched August 2026.
Visby AI and SE Ranking both help teams track brand visibility in AI search, but they serve different needs. Visby AI focuses on how tools such as ChatGPT, Claude, and Gemini mention a brand, then turns visibility gaps into personalized GEO tasks. SE Ranking combines AI search tracking with a wider set of SEO tools for keyword research, rank tracking, site audits, backlinks, content optimization, and reporting. Teams may weigh Visby AI against SE Ranking when they need to decide between a focused AI search workflow and a broader SEO platform. The main differences fall under platform scope, AI search coverage, tracking and analysis, recommended actions, SEO features, agency tools, reporting, and pricing.
At a glance
Visby AI
Pick it if a Shopify store and a roughly monthly check fit your needs, since the entry plan tracks 15 prompts across 3 engines.
- Entry price
- $79/mo
- Tracked prompts
- 15 / 90 / 250+
- Free trial
- Not published - 3rd party says 14 days
SE Ranking
Pick it if you want rank tracking and AI answers on one bill, keeping in mind the AI side runs one check per engine.
- Entry price
- $129/mo suite; $99/mo standalone
- Tracked prompts
- 100–250 daily; 1 check per engine
- Free trial
- 14 days; 10 days standalone
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
The row SEOs read first
Founders have SEO backgrounds?
A tool built by people who have done the work makes different choices.
Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | Visby AI | SE Ranking | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | No - trial + free audit tool | No - 14-day trial | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No - 5 free checks/day on their site | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 | 5 - free web tool only, no account data | 5 |
| Entry paid price | $79/mo | $129/mo suite; $99/mo standalone | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | No - monthly only | Yes - 20% | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Tiered: prompts + domains + seats | Limit tiers + per-check add-on | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No - on roadmap | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | No - prompt, answer, article caps | Partial - 1 check = 1 prompt × 1 engine | Yes - AI credits, published rate card |
| In-app usage dashboard | Yes - limits/usage in Settings | Partial - plan limit counters | Yes - % used, reset date, pace warning |
| Agency / reseller tier | No - no named agency tier | Add-on, +$69/mo | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Yes - referral program | Yes | Yes |
| Annual contract required | No | No - but add-ons are annual only | No |
| Free trial length | Not published - 3rd party says 14 days | 14 days; 10 days standalone | n/a - free plan, no expiry |
| Paid plans pricing range | $79–$199/mo + custom Enterprise | $129–$279/mo + add-ons | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No | No - iOS/Android apps only | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | Not published - CSV/PDF while active | CSV + API anytime | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | Not published | Not published | Pending |
| ISO certification | Not published | Not published | No |
| Local backup and restore | No | No | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 3 - pick 3 of 4 on pricing page | 5 - all on every plan | 10; 5 of them also collected locally |
| Real consumer-surface capture | Not published | Yes - UI queries, not APIs | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes | Yes | Yes |
| Claude | Yes | No | Yes |
| Gemini | Yes | Yes | Yes |
| Google AI Mode | No - roadmap, under review | Yes | Yes |
| Google AI Overviews | Disputed - priced, roadmap says planned | Yes | Yes |
| Grok | No | No | Yes |
| Bing Copilot | No - referral traffic only | No | Yes |
| DeepSeek | No | No | Yes |
| Meta AI | No | No | Yes |
| Tracked prompts included | 15 / 90 / 250+ | 100–250 daily; 1 check per engine | No hard limit on any plan |
| Samples per prompt configurable | No - 1 per engine per month | No | Yes |
| Run cadence options | ~30 days, not adjustable | Daily; weekly in standalone tool | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Not published | Not published | Yes |
| Instant one-off check | Partial - free audit is site, not prompt | Yes - free web tool, 5/day | Yes |
| Prompt manager | Yes - tags, archive, CSV import | Yes - groups, CSV import | Yes |
| Branded vs non-branded classification | Partial - funnel stage + intent | Not published | Yes |
| Prompt categories and topics | Yes - tags + funnel stage | Yes - groups and topics | Yes |
| Per-prompt model selection | Not published | Partial - engines set per prompt set | Yes |
| Brand name variant support | Not published | Partial - aliases in standalone tool | Yes - secondary brand terms |
| Brand multi-domain support | No - 1 domain per project | Partial - one site per project | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | No - suggested from site scan | No | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Partial - gap analysis module | Partial - topics and untracked AIO keywords | Yes |
| Perplexity | No - roadmap, under review | Yes | Yes |
| Scoring & analysis | |||
| Mention detection | Yes | Yes - linked and unlinked | Yes |
| Citation detection | Yes - domain, page, competitor | Yes | Yes - domain and page level |
| Sentiment scoring | Yes - prompts + reviews | Partial - standalone tool only | Yes |
| Average position / rank | No - roadmap, under review | Yes | Yes |
| Share of Voice | Yes | Yes | Yes |
| Share of Mentions | Partial - visibility score | Yes | Yes |
| Share of Citations | Partial - citations by domain | Partial - source frequency by domain | Yes |
| Narrative drift detection | No | No | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | No | No | Yes |
| Untracked brand extraction | Yes - detected brands, promotable | Yes | Yes - with sentiment and average rank |
| Cited source categorization | Partial - domain and page only | Yes - media, blogs, forums | Yes - 8 source types |
| Topic-level breakdown | Partial - funnel stage + tags | Yes | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes - direct, indirect, companion | Yes | Yes - or promote any brand seen in results |
| Competitors included | Not published | 5–15 domains | 15 |
| Visibility gap analysis | Yes | Yes - sources citing rivals, not you | Yes |
| ChatGPT fan-out capture | No | No | Yes |
| AI Mode grounding queries capture | No | No | Yes - the live grounding searches |
| Bing Index probe | No - Bing Webmaster traffic only | No | Yes |
| AI crawler access check | No - roadmap, under review | No | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes | Yes | Yes |
| AI-written narrative summary | Not published | Partial - templated insight cards | Yes |
| Data export | Yes - CSV, PDF | Yes - CSV, API, Looker Studio | Yes - CSV |
| Branded PDF report | Beta since Mar 2026 | Yes - +$69/mo add-on | Yes |
| Scheduled email reports | Yes - weekly + monthly | Yes | Yes - paid, per-user opt-in |
| Action log with export | Partial - Kanban board, no export | Partial - task manager only | Yes - CSV on paid managed plans |
| Historical data retention | Not published - monthly data points | 6 months; all time at $279 | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | Partial - deploy on Shopify only | Partial - no page-level AI audit step | Yes |
| Page-level AEO audit | Yes - site scan + free tool | No - technical SEO audit only | Yes |
| Scored categories | 5 - SEO, GEO, content, review, speed | 0 for AI readiness | 9 |
| Retrieval-readiness scoring | No | No | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | No - impact priority only | No | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | Partial - Shopify product copy | No - editor-level guidance | Yes - element, character budget, before and after |
| Second-model QA pass | No | No - human review | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | No | No | Yes - full-page screenshot, JavaScript off |
| Audit input sources | Sitemap crawl; GA, GSC, Bing, Ahrefs | n/a - no AI page audit | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Partial - task validation, re-scans | Partial - trend charts only | Yes - compares against the baseline |
| Recommendation status tracking | Yes - Kanban + assignees | Partial - task manager | Yes - planned, staged, completed |
| Visibility data sets page priority | Yes | Partial - page and source reports | Yes - defend, recover, convert, earn |
| Search Console sets page priority | Partial - GSC data on dashboard | Partial - GSC data in platform | Yes - protect, balanced or expand |
| Branded audit PDF | Beta - white-label reporting | n/a - no AI page audit | Yes |
| CMS integration & publishing | |||
| WordPress | No - roadmap, under review | Yes - publishes articles | Yes - official plugin, production and staging |
| Webflow | No | No | Yes - OAuth MCP, pages and collection items |
| Framer | No | No | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | Yes - product content only | No | On roadmap |
| Surgical element-level edits to live page | Partial - Shopify products only | No - whole article only | Yes |
| Preview before applying | Yes - Shopify pending review | Partial - set status on export | Yes |
| Staging environment support | No | No | Yes - WordPress, with promote to production |
| One-click rollback | Not published | No | Yes - WordPress |
| Patch history per site | Not published | No | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | No - recommends only | No | Yes - FAQPage schema |
| Publish approval gate | Yes - Shopify only | Manual export only | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | No - two agentic items on roadmap | No | Yes - plans and executes against the live web |
| Fixed-workflow automation only | Yes - scheduled scans, auto tasks | Only via Make, n8n, Zapier | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | No | Yes |
| Steer agent while running | No | No | Yes - talk to any agent mid-job |
| Background execution | Partial - scheduled scans only | No | Yes - with notify on completion |
| Approval gate before real-world actions | Yes - Shopify only | n/a - takes no actions | Yes |
| Long-running deep work jobs | No | No | Yes |
| Scheduled agent jobs | No - scheduled refresh, not jobs | No - scheduled crawls and reports only | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | Partial - briefs and articles | No | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Partial - stores AI answers | Partial - cached answer copies | Yes - screenshots and captured proof |
| Searchable job history | No | No | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | No - MCP for outside clients | No - data exposed to outside assistants via MCP | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | n/a - no in-app chat | n/a | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | No | No | Yes - semantic search over past chats |
| Live web search | No | No | Yes |
| Fetch and read URLs | Partial - audits URL or sitemap | No | Yes |
| Semantic search over your own site | No | No | Yes - on-device index |
| Topic coverage check | Yes - gap analysis | Partial - prompt and source gap reports | Yes - covered, partial or not covered |
| File attachments | No | No | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | No | No | Yes - plus 6 presets |
| Image generation | Not published | No | Yes |
| Content generation | |||
| Research-backed briefs | Yes - from gaps + SERP analysis | Yes - SERP-driven | Yes |
| Live SERP / PAA research | Yes - SERP analysis module | Yes | Yes - plus related searches and AI search snapshots |
| Full draft generation | Yes - 2–25 articles/mo by tier | Yes - 25–50 articles/mo | Yes |
| Brand voice grounding | Yes - brand book | Partial - 10 tone presets | Yes |
| Brand truth profile | Yes - brand book | No - brand name and aliases only | Yes |
| Internal linking placement | Yes - from sitemap | No | Yes |
| Featured image generation | Not published | Not published | Yes |
| FAQ generation with schema export | Partial - FAQ yes, schema not stated | Partial - FAQ text, no schema | Yes - HTML and JSON-LD |
| Key points extraction | Not published | No | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | Yes - Contents page, tags + status | Yes - article list | Yes |
| Export formats | PDF, CSV | WordPress, Google Docs; CSV data | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | Yes - editor + optimization | Yes - editor | Yes |
| Deploy directly to CMS | Partial - Shopify products only | Partial - WordPress only | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | Yes - sitemap detection | Yes - crawler and sitemap | Yes |
| Scheduled full-site crawl | Partial - periodic re-scans | Yes - 250k–2M pages/mo | Yes - weekly or on demand |
| Monitored page management | Partial - Pages tables, not managed | Yes | Yes |
| Batched change digests | Yes - weekly + monthly email | Partial - page change alerts, $279 | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Not published | Partial - page change monitoring | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No - brand book is a profile | No | Yes |
| Inferred relationships | No | No | Yes |
| Salience scoring | No | No | Yes |
| Graph readable by AI agent | No | No | Yes |
| Graph export | No | No | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | No - notifications only | No - external tools only | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | No | No | Yes - detect, locate, audit, stage a fix |
| Conditional branching | No | No - only in Make or n8n | Partial - branches on whether a matching page exists |
| Scheduled content cadence | Partial - weekly brief emails | No | Yes - daily to monthly |
| Workflow reports | No | No | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | No | No | Yes |
| Native OS notifications | No | No - mobile app push only | Yes - Windows and macOS |
| Customized notifications with severity thresholds | Not published | No | Yes - per project |
| Email digest | Yes - weekly + monthly | Yes - scheduled reports | Yes |
| Teams & workspaces | |||
| Seats included | 1 / 3 / 10+ | 1 / 3 | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | Not published | From $16/mo | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes - pooled per team | Yes | Yes |
| Per-member usage visibility | Not published | Not published | Yes |
| Multi-project workspaces | Yes - teams + projects | Yes | Yes |
| Projects included | 1 / 3 / 5+ domains | 10 / 30; 3–10 standalone | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Partial - prompts archive, not projects | Not published | Yes |
| Per-project API keys | Not published | No - account-level | Yes - rotatable |
| SSO / SAML | Not published | Not published - Enterprise | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | Beta since Mar 2026 | Yes - +$69/mo add-on | Yes - visibility report and audit |
| Custom logo, color and link | Partial - beta, theme control | Yes - plus custom domain | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | No | No - add-on, not a tier | Yes - four tiers |
| Client sub-accounts | Partial - projects, no client portal | Yes - 10 client seats | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | Yes | Yes | Yes - OAuth, credentials stay on device |
| Google Analytics | Yes - GA4 | Yes - GA4, plus Matomo | Roadmap |
| MCP connector support | Yes - own MCP + Ahrefs MCP | Yes - own server, all plans | Partial - Webflow connects over MCP |
| Public API | Not published | Yes - credits on all plans | No - project keys for own plugins only |
| Slack | No | No - only via Make or Zapier | No |
| Zapier | No | Partial - lead capture only | No |
| Custom connection support | No - feature request form | Yes - API, n8n, Make | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | 4 - EN, DE, ES, TR | 10 | 6 |
| Troubleshooting and recovery tools | Partial - reconnect + crash screens | No | Yes |
| In-app help agent | No - docs + support tickets | Partial - live chat with support | Yes |
| Done-for-you service available | Yes - Enterprise audit + consult | No - partner agency catalog | Yes |
| Team | |||
| Founders have SEO backgrounds | Partial. Heavier performance marketing background. | Yes. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
Visby AI and SE Ranking both suit specific needs. Visby AI fits teams that want a browser-based AI visibility tool or Shopify product-content workflows. SE Ranking fits agencies that need a broad traditional SEO suite, public API access, client sub-accounts, and mature SEO reporting.
Hi, Moose fits teams that want to track, diagnose, fix, verify, and publish AEO work in one tool. It tracks 10 engines, including Claude, Grok, Bing Copilot, DeepSeek, and Meta AI. It also captures AI Mode grounding queries and ChatGPT fan-out data, then connects visibility findings to page-level AEO audits and baseline verification runs.
Cost and control set Hi, Moose apart for many small teams. Hi, Moose offers a free-forever plan with no card, unlimited local daily visibility runs, and five engines that users can run daily. Paid plans start at $39 per month with OpenRouter BYOK, which can reduce the vendor’s AI cost to $0. The app also shows AI credit use, reset dates, and pace warnings.
Hi, Moose runs as a Windows and macOS desktop app, with a local database, three local model options, and full local backup and restore. That model will not suit teams that require a browser-only platform. For teams that value local control, on-device AI, and exports that remain available through local backups, it gives users more ownership over project data.
The practical difference comes after the report. Hi, Moose can audit a live URL, pasted text, file, WordPress, Webflow, or Grav content. It provides element-level rewrite suggestions, labels recommendation evidence tiers, runs a second-model QA pass, and supports approval-gated publishing. Its WordPress integration also supports staging, promotion to production, rollback, patch history, and visual placement selection.
For agencies, Hi, Moose includes dedicated agency tiers, white-label visibility and audit reports, white-label audio players, and client-facing agency backlinks. SE Ranking remains the stronger choice for client sub-accounts and API-led integrations. But for SMBs and agencies that need broad AI-search coverage, transparent AI usage, local-first data storage, and a direct path from finding an issue to staging a fix, Hi, Moose covers more of the AEO workflow at a lower starting price.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.
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