AI visibility tools, head to head
Visby AI vs Semrush AI Visibility Toolkit
Pricing, features and differences, researched August 2026.
Visby AI and Semrush AI Visibility Toolkit both track how AI search tools mention your brand, competitors, and sources. Teams often compare them when they need to move from standard SEO reporting into ChatGPT, Google AI Mode, Gemini, Claude, and AI Overviews. The main differences fall under platform coverage, prompt tracking, competitor and citation analysis, recommended actions, and how each tool fits into an existing SEO workflow. Visby AI focuses on cross-platform tracking, gap analysis, and personalized GEO tasks that tell teams what to change. Semrush AI Visibility Toolkit combines AI visibility data with Semrush’s broader SEO data, which may suit agencies and teams already using Semrush for keyword research, rank tracking, or site audits. Pricing, reporting needs, team size, and the level of guidance your team wants after finding a visibility gap can also shape the choice.
At a glance
Visby AI
Pick it if a Shopify store and a roughly monthly check fit your needs, since the entry plan tracks 15 prompts across 3 engines.
- Entry price
- $79/mo
- Tracked prompts
- 15 / 90 / 250+
- Free trial
- Not published - 3rd party says 14 days
Semrush AI Visibility Toolkit
Pick it if you want Semrush data behind the reporting, though it tracks 25 prompts per domain and does not write or publish.
- Entry price
- $99/mo per domain
- Tracked prompts
- 25; +50 for $60/mo
- Free trial
- 0 - demo reports only
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
The row SEOs read first
Founders have SEO backgrounds?
A tool built by people who have done the work makes different choices.
Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | Visby AI | Semrush AI Visibility Toolkit | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | No - trial + free audit tool | No - and no trial | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 | 0 - free checker is one-off | 5 |
| Entry paid price | $79/mo | $99/mo per domain | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | No - monthly only | Partial - $99 is the annual-billed rate | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Tiered: prompts + domains + seats | Per domain + per user + prompt packs | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No - on roadmap | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | No - prompt, answer, article caps | No - separate query, prompt, page, export caps | Yes - AI credits, published rate card |
| In-app usage dashboard | Yes - limits/usage in Settings | Partial - subscription limit counters | Yes - % used, reset date, pace warning |
| Agency / reseller tier | No - no named agency tier | No - $90/mo directory listing only | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Yes - referral program | Yes | Yes |
| Annual contract required | No | Partial - $99 rate is annual-billed | No |
| Free trial length | Not published - 3rd party says 14 days | 0 - demo reports only | n/a - free plan, no expiry |
| Paid plans pricing range | $79–$199/mo + custom Enterprise | $99/mo + add-ons; enterprise custom | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No | No - iOS/Android apps only | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | Not published - CSV/PDF while active | CSV, Excel, Sheets, PDF; 10 exports/day | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | Not published | Claimed on enterprise pages, not security page | Pending |
| ISO certification | Not published | Not published - PCI DSS Level 1 only | No |
| Local backup and restore | No | No | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 3 - pick 3 of 4 on pricing page | 5 surfaces; 3–4 per report | 10; 5 of them also collected locally |
| Real consumer-surface capture | Not published | Yes - clickstream and live queries, not LLM APIs | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes | Yes | Yes |
| Claude | Yes | No | Yes |
| Gemini | Yes | Yes | Yes |
| Google AI Mode | No - roadmap, under review | Yes | Yes |
| Google AI Overviews | Disputed - priced, roadmap says planned | Partial - research reports only | Yes |
| Grok | No | No | Yes |
| Bing Copilot | No - referral traffic only | No - separate enterprise product | Yes |
| DeepSeek | No | No | Yes |
| Meta AI | No | No | Yes |
| Tracked prompts included | 15 / 90 / 250+ | 25; +50 for $60/mo | No hard limit on any plan |
| Samples per prompt configurable | No - 1 per engine per month | No - 1 run/day | Yes |
| Run cadence options | ~30 days, not adjustable | Daily; brand reports weekly | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Not published | Not published | Yes |
| Instant one-off check | Partial - free audit is site, not prompt | Yes - free web checker | Yes |
| Prompt manager | Yes - tags, archive, CSV import | Yes - CSV/TXT import, tags | Yes |
| Branded vs non-branded classification | Partial - funnel stage + intent | Partial - brand reports only | Yes |
| Prompt categories and topics | Yes - tags + funnel stage | Yes - tags + AI topic clusters | Yes |
| Per-prompt model selection | Not published | No - one engine per campaign | Yes |
| Brand name variant support | Not published | Yes - context-aware name matching | Yes - secondary brand terms |
| Brand multi-domain support | No - 1 domain per project | No - $99/mo per extra domain | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | No - suggested from site scan | No | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Partial - gap analysis module | Partial - competitor research report | Yes |
| Perplexity | No - roadmap, under review | Partial - brand reports only | Yes |
| Scoring & analysis | |||
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes - domain, page, competitor | Yes - domain and page level | Yes - domain and page level |
| Sentiment scoring | Yes - prompts + reviews | Partial - brand reports only, weekly | Yes |
| Average position / rank | No - roadmap, under review | Yes | Yes |
| Share of Voice | Yes | Partial - brand reports only | Yes |
| Share of Mentions | Partial - visibility score | Yes - 0–100 visibility score | Yes |
| Share of Citations | Partial - citations by domain | Partial - citation share by domain | Yes |
| Narrative drift detection | No | Partial - weekly snapshots, manual compare | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | No | Partial - feature sentiment, no ground truth | Yes |
| Untracked brand extraction | Yes - detected brands, promotable | Yes | Yes - with sentiment and average rank |
| Cited source categorization | Partial - domain and page only | Yes - own, competitor, social, knowledge base, other | Yes - 8 source types |
| Topic-level breakdown | Partial - funnel stage + tags | Yes | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes - direct, indirect, companion | Yes - auto-identified, editable | Yes - or promote any brand seen in results |
| Competitors included | Not published | 9 in brand reports | 15 |
| Visibility gap analysis | Yes | Yes - topic and citation gaps | Yes |
| ChatGPT fan-out capture | No | No | Yes |
| AI Mode grounding queries capture | No | No | Yes - the live grounding searches |
| Bing Index probe | No - Bing Webmaster traffic only | No | Yes |
| AI crawler access check | No - roadmap, under review | Yes - 8 bots, robots.txt, 100 pages | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes | Yes | Yes |
| AI-written narrative summary | Not published | Yes - in brand reports | Yes |
| Data export | Yes - CSV, PDF | Yes - CSV, Excel, Sheets, PDF; 10/day | Yes - CSV |
| Branded PDF report | Beta since Mar 2026 | Add-on, $20/mo | Yes |
| Scheduled email reports | Yes - weekly + monthly | Yes - daily, weekly or monthly | Yes - paid, per-user opt-in |
| Action log with export | Partial - Kanban board, no export | No | Yes - CSV on paid managed plans |
| Historical data retention | Not published - monthly data points | Weekly snapshots; no cap published | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | Partial - deploy on Shopify only | No - no fix or deploy step | Yes |
| Page-level AEO audit | Yes - site scan + free tool | No - site-level score, 100 pages | Yes |
| Scored categories | 5 - SEO, GEO, content, review, speed | 0 - single composite score | 9 |
| Retrieval-readiness scoring | No | No | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | No - impact priority only | No - severity only | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | Partial - Shopify product copy | No | Yes - element, character budget, before and after |
| Second-model QA pass | No | No - human review | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | No | Partial - crawl as an AI bot, no screenshot | Yes - full-page screenshot, JavaScript off |
| Audit input sources | Sitemap crawl; GA, GSC, Bing, Ahrefs | Site crawl only, 100 pages | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Partial - task validation, re-scans | Partial - crawl comparison, not AI | Yes - compares against the baseline |
| Recommendation status tracking | Yes - Kanban + assignees | No | Yes - planned, staged, completed |
| Visibility data sets page priority | Yes | Partial - cited pages report | Yes - defend, recover, convert, earn |
| Search Console sets page priority | Partial - GSC data on dashboard | No | Yes - protect, balanced or expand |
| Branded audit PDF | Beta - white-label reporting | Add-on, $20/mo | Yes |
| CMS integration & publishing | |||
| WordPress | No - roadmap, under review | No - separate content product | Yes - official plugin, production and staging |
| Webflow | No | No | Yes - OAuth MCP, pages and collection items |
| Framer | No | No | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | Yes - product content only | No | On roadmap |
| Surgical element-level edits to live page | Partial - Shopify products only | No | Yes |
| Preview before applying | Yes - Shopify pending review | No | Yes |
| Staging environment support | No | No | Yes - WordPress, with promote to production |
| One-click rollback | Not published | No | Yes - WordPress |
| Patch history per site | Not published | No | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | No - recommends only | No | Yes - FAQPage schema |
| Publish approval gate | Yes - Shopify only | n/a - never publishes | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | No - two agentic items on roadmap | No | Yes - plans and executes against the live web |
| Fixed-workflow automation only | Yes - scheduled scans, auto tasks | No workflow builder either | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | No | Yes |
| Steer agent while running | No | No | Yes - talk to any agent mid-job |
| Background execution | Partial - scheduled scans only | No | Yes - with notify on completion |
| Approval gate before real-world actions | Yes - Shopify only | n/a - takes no actions | Yes |
| Long-running deep work jobs | No | No | Yes |
| Scheduled agent jobs | No - scheduled refresh, not jobs | No - scheduled crawls and exports only | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | Partial - briefs and articles | No | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Partial - stores AI answers | Yes - stored AI answers and snapshots | Yes - screenshots and captured proof |
| Searchable job history | No | No | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | No - MCP for outside clients | No - recommendation cards, not chat | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | n/a - no in-app chat | n/a | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | No | No | Yes - semantic search over past chats |
| Live web search | No | No | Yes |
| Fetch and read URLs | Partial - audits URL or sitemap | Partial - crawls a URL you enter | Yes |
| Semantic search over your own site | No | No | Yes - on-device index |
| Topic coverage check | Yes - gap analysis | Partial - topic and citation gap reports | Yes - covered, partial or not covered |
| File attachments | No | No | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | No | No | Yes - plus 6 presets |
| Image generation | Not published | No - separate content product | Yes |
| Content generation | |||
| Research-backed briefs | Yes - from gaps + SERP analysis | No - separate content product | Yes |
| Live SERP / PAA research | Yes - SERP analysis module | No - AI topic and question data only | Yes - plus related searches and AI search snapshots |
| Full draft generation | Yes - 2–25 articles/mo by tier | No | Yes |
| Brand voice grounding | Yes - brand book | No | Yes |
| Brand truth profile | Yes - brand book | No - brand name and domain only | Yes |
| Internal linking placement | Yes - from sitemap | No | Yes |
| Featured image generation | Not published | No | Yes |
| FAQ generation with schema export | Partial - FAQ yes, schema not stated | No | Yes - HTML and JSON-LD |
| Key points extraction | Not published | No | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | Yes - Contents page, tags + status | No | Yes |
| Export formats | PDF, CSV | CSV, Excel, Sheets, PDF | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | Yes - editor + optimization | No | Yes |
| Deploy directly to CMS | Partial - Shopify products only | No | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | Yes - sitemap detection | Yes - crawler and sitemap | Yes |
| Scheduled full-site crawl | Partial - periodic re-scans | Partial - AI checks capped at 100 pages | Yes - weekly or on demand |
| Monitored page management | Partial - Pages tables, not managed | Partial - one crawl campaign, 100 pages | Yes |
| Batched change digests | Yes - weekly + monthly email | Partial - crawl comparison alerts | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Not published | Partial - crawl-to-crawl changes | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No - brand book is a profile | No | Yes |
| Inferred relationships | No | No - brand and sub-brand matching only | Yes |
| Salience scoring | No | No | Yes |
| Graph readable by AI agent | No | No | Yes |
| Graph export | No | No | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | No - notifications only | No | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | No | No | Yes - detect, locate, audit, stage a fix |
| Conditional branching | No | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | Partial - weekly brief emails | No | Yes - daily to monthly |
| Workflow reports | No | No - scheduled exports only | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | No | Partial - recommendation cards on dashboard | Yes |
| Native OS notifications | No | No - mobile app push only | Yes - Windows and macOS |
| Customized notifications with severity thresholds | Not published | No | Yes - per project |
| Email digest | Yes - weekly + monthly | Yes - scheduled exports | Yes |
| Teams & workspaces | |||
| Seats included | 1 / 3 / 10+ | 1 | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | Not published | $99/mo per user | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes - pooled per team | Partial - brand slots pool, access does not | Yes |
| Per-member usage visibility | Not published | Partial - limit allocation per user | Yes |
| Multi-project workspaces | Yes - teams + projects | No - 1 folder | Yes |
| Projects included | 1 / 3 / 5+ domains | 1 folder, 1 brand domain | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Partial - prompts archive, not projects | Not published | Yes |
| Per-project API keys | Not published | No - account-level | Yes - rotatable |
| SSO / SAML | Not published | Enterprise only | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | Beta since Mar 2026 | Add-on, $20/mo | Yes - visibility report and audit |
| Custom logo, color and link | Partial - beta, theme control | Add-on, $20/mo | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | No | No - $90/mo directory listing | Yes - four tiers |
| Client sub-accounts | Partial - projects, no client portal | No - client portal discontinued | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | Yes | Partial - via $10/mo report add-on | Yes - OAuth, credentials stay on device |
| Google Analytics | Yes - GA4 | Partial - via $10/mo report add-on | Roadmap |
| MCP connector support | Yes - own MCP + Ahrefs MCP | No - needs an SEO or bundled plan | Partial - Webflow connects over MCP |
| Public API | Not published | No - separate SEO plan | No - project keys for own plugins only |
| Slack | No | No | No |
| Zapier | No | No | No |
| Custom connection support | No - feature request form | Partial - report integrations on $20/mo add-on | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | 4 - EN, DE, ES, TR | 14 | 6 |
| Troubleshooting and recovery tools | Partial - reconnect + crash screens | No | Yes |
| In-app help agent | No - docs + support tickets | Partial - recommendation cards, live chat | Yes |
| Done-for-you service available | Yes - Enterprise audit + consult | No - partner agency directory | Yes |
| Team | |||
| Founders have SEO backgrounds | Partial. Heavier performance marketing background. | Yes. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
Visby AI and Semrush AI Visibility Toolkit both cover core visibility tracking. Visby suits teams that want a browser-based tool with Shopify product-content support. Semrush suits teams that already use its wider SEO platform and need AI visibility data alongside it. Semrush also offers 14 UI languages and daily scheduled reporting.
Hi, Moose fits teams that need to move from tracking to approved changes in one tool. It tracks 10 engines, including Claude, Grok, Bing Copilot, DeepSeek, Meta AI, Google AI Mode, and AI Overviews. It also captures ChatGPT fan-out queries and live AI Mode grounding searches. The platform can audit a page, prepare element-level edits, compare verification runs against a baseline, and publish to WordPress, Webflow, or Grav only after approval.
Cost and ownership also separate Hi, Moose from both alternatives. The free plan has no expiry or card requirement, and every plan includes unlimited local daily visibility runs across five engines. Paid plans start at $39 per month with OpenRouter BYOK, which can reduce the vendor’s AI cost to $0. Visby starts at $79 per month, while Semrush starts at $99 per domain per month on annual billing. Hi, Moose also uses a published AI-credit rate card instead of separate caps for prompts, answers, pages, and exports.
Teams that prefer a cloud-only browser app may still choose Visby or Semrush. Hi, Moose runs as a Windows and macOS desktop app, stores its database locally, supports on-device AI models, and lets users export and restore full backups. For SMBs and agencies that need broad engine coverage, clear usage costs, local control, and a track-to-fix-to-verify workflow, Hi, Moose offers the fuller option.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.
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