AI visibility tools, head to head
Visby AI vs Waikay
Pricing, features and differences, researched August 2026.
Visby AI and Waikay both help teams track how AI search tools describe their brands, compare their visibility with competitors, and find ways to improve it. Buyers often weigh them against each other because both cover major models, including ChatGPT, Gemini, and Claude, while moving beyond simple mention tracking. The main differences fall under data focus, analysis, recommended actions, and team fit. Visby AI centers on cross-platform prompt tracking, visibility gaps, and personalized GEO tasks that give users clear next steps. Waikay takes an entity-first approach that checks whether AI models make accurate claims about a brand, tracks citations, and prioritizes content and authority work. The choice often comes down to the question a team needs to answer first. Teams that want to find prompt-level visibility gaps and work through GEO tasks may prefer Visby AI’s approach. Teams that need to audit brand facts, entity coverage, citations, and competitor positioning may focus more closely on Waikay.
At a glance
Visby AI
Pick it if a Shopify store and a roughly monthly check fit your needs, since the entry plan tracks 15 prompts across 3 engines.
- Entry price
- $79/mo
- Tracked prompts
- 15 / 90 / 250+
- Free trial
- Not published - 3rd party says 14 days
Waikay
Pick it if you want an entity graph behind the analysis, and read the $24.95 tier as a way in rather than the plan you stay on.
- Entry price
- $24.95/mo
- Tracked prompts
- 120–880 by plan; extras purchasable
- Free trial
- None - free plan instead
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
The row SEOs read first
Founders have SEO backgrounds?
A tool built by people who have done the work makes different choices.
Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | Visby AI | Waikay | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | No - trial + free audit tool | Yes - 3 one-time credits, no card | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 | 0 | 5 |
| Entry paid price | $79/mo | $24.95/mo | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | No - monthly only | Not published - monthly only | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Tiered: prompts + domains + seats | Tiered plans + monthly credits | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No - on roadmap | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | No - prompt, answer, article caps | Yes - credits | Yes - AI credits, published rate card |
| In-app usage dashboard | Yes - limits/usage in Settings | Partial - per-prompt cost estimates | Yes - % used, reset date, pace warning |
| Agency / reseller tier | No - no named agency tier | Partial - agency-oriented tier, no reseller program | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Yes - referral program | Not published | Yes |
| Annual contract required | No | No | No |
| Free trial length | Not published - 3rd party says 14 days | None - free plan instead | n/a - free plan, no expiry |
| Paid plans pricing range | $79–$199/mo + custom Enterprise | $24.95–$449.95/mo + enterprise | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | Not published - CSV/PDF while active | Not published - CSV/JSON while active | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | Not published | Not published | Pending |
| ISO certification | Not published | Not published - UK ICO registered | No |
| Local backup and restore | No | No - vendor-side only | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 3 - pick 3 of 4 on pricing page | 6 | 10; 5 of them also collected locally |
| Real consumer-surface capture | Not published | Partial - 4 scraped, 4 via API | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes | Yes - API and scraped | Yes |
| Claude | Yes | Yes - API only | Yes |
| Gemini | Yes | Yes - API and scraped | Yes |
| Google AI Mode | No - roadmap, under review | Yes - scraped | Yes |
| Google AI Overviews | Disputed - priced, roadmap says planned | Partial - AI Mode only | Yes |
| Grok | No | No | Yes |
| Bing Copilot | No - referral traffic only | Yes - scraped | Yes |
| DeepSeek | No | No | Yes |
| Meta AI | No | No | Yes |
| Tracked prompts included | 15 / 90 / 250+ | 120–880 by plan; extras purchasable | No hard limit on any plan |
| Samples per prompt configurable | No - 1 per engine per month | Not published | Yes |
| Run cadence options | ~30 days, not adjustable | Daily, every 2 days, weekly | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Not published | Yes - report updates | Yes |
| Instant one-off check | Partial - free audit is site, not prompt | No - project setup required | Yes |
| Prompt manager | Yes - tags, archive, CSV import | Yes - topic groups, per-prompt config | Yes |
| Branded vs non-branded classification | Partial - funnel stage + intent | Partial - knowledge vs commercial split | Yes |
| Prompt categories and topics | Yes - tags + funnel stage | Yes - topic clusters and tags | Yes |
| Per-prompt model selection | Not published | Yes - models and cadence per prompt | Yes |
| Brand name variant support | Not published | Partial - normalised to parent brand | Yes - secondary brand terms |
| Brand multi-domain support | No - 1 domain per project | Not published - one URL per project | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | No - suggested from site scan | No - no Search Console connection | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Partial - gap analysis module | Yes | Yes |
| Perplexity | No - roadmap, under review | Yes - API only | Yes |
| Scoring & analysis | |||
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes - domain, page, competitor | Yes | Yes - domain and page level |
| Sentiment scoring | Yes - prompts + reviews | No - deliberately excluded | Yes |
| Average position / rank | No - roadmap, under review | Partial - competitor rank, not answer position | Yes |
| Share of Voice | Yes | Yes | Yes |
| Share of Mentions | Partial - visibility score | Yes | Yes |
| Share of Citations | Partial - citations by domain | Partial - citation counts, no share metric | Yes |
| Narrative drift detection | No | Partial - claims refresh each report update | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | No | Yes - claim-level check and flag | Yes |
| Untracked brand extraction | Yes - detected brands, promotable | Yes - competitors auto-detected | Yes - with sentiment and average rank |
| Cited source categorization | Partial - domain and page only | Yes - knowledge vs commercial | Yes - 8 source types |
| Topic-level breakdown | Partial - funnel stage + tags | Yes | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes - direct, indirect, companion | Yes | Yes - or promote any brand seen in results |
| Competitors included | Not published | 2 in reports; auto-detected in prompts | 15 |
| Visibility gap analysis | Yes | Yes | Yes |
| ChatGPT fan-out capture | No | No - fan-out used to generate prompts | Yes |
| AI Mode grounding queries capture | No | Not published | Yes - the live grounding searches |
| Bing Index probe | No - Bing Webmaster traffic only | No | Yes |
| AI crawler access check | No - roadmap, under review | Partial - vendor rates it as limited | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes | Yes | Yes |
| AI-written narrative summary | Not published | Not published | Yes |
| Data export | Yes - CSV, PDF | Yes - CSV, JSON, API | Yes - CSV |
| Branded PDF report | Beta since Mar 2026 | Partial - PDF/PNG export, no custom branding | Yes |
| Scheduled email reports | Yes - weekly + monthly | Not published | Yes - paid, per-user opt-in |
| Action log with export | Partial - Kanban board, no export | Partial - claim review status, no export | Yes - CSV on paid managed plans |
| Historical data retention | Not published - monthly data points | Not published | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | Partial - deploy on Shopify only | Partial - no publishing step | Yes |
| Page-level AEO audit | Yes - site scan + free tool | No | Yes |
| Scored categories | 5 - SEO, GEO, content, review, speed | 0 | 9 |
| Retrieval-readiness scoring | No | No | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | No - impact priority only | Partial - ranked by impact and effort | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | Partial - Shopify product copy | Partial - issue list, not rewrites | Yes - element, character budget, before and after |
| Second-model QA pass | No | Partial - manual paste into Claude or Gemini | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | No | No | Yes - full-page screenshot, JavaScript off |
| Audit input sources | Sitemap crawl; GA, GSC, Bing, Ahrefs | Site pages crawled, LLM responses | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Partial - task validation, re-scans | Partial - score history via report updates | Yes - compares against the baseline |
| Recommendation status tracking | Yes - Kanban + assignees | No - claim review only | Yes - planned, staged, completed |
| Visibility data sets page priority | Yes | Partial - topic-level, not page-level | Yes - defend, recover, convert, earn |
| Search Console sets page priority | Partial - GSC data on dashboard | No | Yes - protect, balanced or expand |
| Branded audit PDF | Beta - white-label reporting | No - unbranded share URL | Yes |
| CMS integration & publishing | |||
| WordPress | No - roadmap, under review | No | Yes - official plugin, production and staging |
| Webflow | No | No | Yes - OAuth MCP, pages and collection items |
| Framer | No | No | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | Yes - product content only | No | On roadmap |
| Surgical element-level edits to live page | Partial - Shopify products only | No | Yes |
| Preview before applying | Yes - Shopify pending review | No | Yes |
| Staging environment support | No | No | Yes - WordPress, with promote to production |
| One-click rollback | Not published | No | Yes - WordPress |
| Patch history per site | Not published | No | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | No - recommends only | No - entity files via paid service | Yes - FAQPage schema |
| Publish approval gate | Yes - Shopify only | No | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | No - two agentic items on roadmap | No - vendor states no agents | Yes - plans and executes against the live web |
| Fixed-workflow automation only | Yes - scheduled scans, auto tasks | Yes - scheduled runs only | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | No | Yes |
| Steer agent while running | No | No | Yes - talk to any agent mid-job |
| Background execution | Partial - scheduled scans only | No - scheduled tracking only | Yes - with notify on completion |
| Approval gate before real-world actions | Yes - Shopify only | No - takes no external actions | Yes |
| Long-running deep work jobs | No | Partial - deeper crawl run takes 5–6 min | Yes |
| Scheduled agent jobs | No - scheduled refresh, not jobs | No | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | Partial - briefs and articles | Partial - saved reports and plans | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Partial - stores AI answers | Yes - full responses and citations | Yes - screenshots and captured proof |
| Searchable job history | No | Partial - report history only | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | No - MCP for outside clients | No - external assistants only, via MCP | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | n/a - no in-app chat | 0 | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | No | No | Yes - semantic search over past chats |
| Live web search | No | No | Yes |
| Fetch and read URLs | Partial - audits URL or sitemap | No | Yes |
| Semantic search over your own site | No | No | Yes - on-device index |
| Topic coverage check | Yes - gap analysis | Yes - topic breadth scoring | Yes - covered, partial or not covered |
| File attachments | No | No | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | No | No | Yes - plus 6 presets |
| Image generation | Not published | No | Yes |
| Content generation | |||
| Research-backed briefs | Yes - from gaps + SERP analysis | No - vendor states it does not generate content | Yes |
| Live SERP / PAA research | Yes - SERP analysis module | No | Yes - plus related searches and AI search snapshots |
| Full draft generation | Yes - 2–25 articles/mo by tier | No | Yes |
| Brand voice grounding | Yes - brand book | No | Yes |
| Brand truth profile | Yes - brand book | Partial - checked and flagged claim list | Yes |
| Internal linking placement | Yes - from sitemap | No - sister product only | Yes |
| Featured image generation | Not published | No | Yes |
| FAQ generation with schema export | Partial - FAQ yes, schema not stated | No | Yes - HTML and JSON-LD |
| Key points extraction | Not published | No | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | Yes - Contents page, tags + status | No | Yes |
| Export formats | PDF, CSV | CSV, JSON, PDF, PNG | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | Yes - editor + optimization | No | Yes |
| Deploy directly to CMS | Partial - Shopify products only | No | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | Yes - sitemap detection | Yes - top pages crawled at setup | Yes |
| Scheduled full-site crawl | Partial - periodic re-scans | No - crawl runs per report | Yes - weekly or on demand |
| Monitored page management | Partial - Pages tables, not managed | No | Yes |
| Batched change digests | Yes - weekly + monthly email | No | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Not published | No | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No - brand book is a profile | Yes - built from crawled pages | Yes |
| Inferred relationships | No | Yes | Yes |
| Salience scoring | No | Partial - association strength heatmap | Yes |
| Graph readable by AI agent | No | Partial - entity files via paid service | Yes |
| Graph export | No | Partial - JSON via paid service | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | No - notifications only | No | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | No | Partial - prioritised plan, executed manually | Yes - detect, locate, audit, stage a fix |
| Conditional branching | No | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | Partial - weekly brief emails | No | Yes - daily to monthly |
| Workflow reports | No | No | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | No | No | Yes |
| Native OS notifications | No | No - web only | Yes - Windows and macOS |
| Customized notifications with severity thresholds | Not published | Not published | Yes - per project |
| Email digest | Yes - weekly + monthly | Not published | Yes |
| Teams & workspaces | |||
| Seats included | 1 / 3 / 10+ | 1 / 2 / unlimited by plan | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | Not published | Not published - upgrade required | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes - pooled per team | Yes - credits pooled per account | Yes |
| Per-member usage visibility | Not published | Not published | Yes |
| Multi-project workspaces | Yes - teams + projects | Yes | Yes |
| Projects included | 1 / 3 / 5+ domains | Unlimited from $69.95 | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Partial - prompts archive, not projects | Not published | Yes |
| Per-project API keys | Not published | No - one account key | Yes - rotatable |
| SSO / SAML | Not published | Not published | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | Beta since Mar 2026 | No | Yes - visibility report and audit |
| Custom logo, color and link | Partial - beta, theme control | No | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | No | Partial - agency-oriented tier, no separate program | Yes - four tiers |
| Client sub-accounts | Partial - projects, no client portal | Partial - unlimited seats and projects, no client roles | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | Yes | No | Yes - OAuth, credentials stay on device |
| Google Analytics | Yes - GA4 | No | Roadmap |
| MCP connector support | Yes - own MCP + Ahrefs MCP | Yes - read-only, 5 tools | Partial - Webflow connects over MCP |
| Public API | Not published | Yes - $69.95 and above | No - project keys for own plugins only |
| Slack | No | No | No |
| Zapier | No | Partial - via API, no native app | No |
| Custom connection support | No - feature request form | Partial - JSON API only | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | 4 - EN, DE, ES, TR | Not published - analyses 13–47 languages | 6 |
| Troubleshooting and recovery tools | Partial - reconnect + crash screens | Partial - crawler whitelisting docs | Yes |
| In-app help agent | No - docs + support tickets | No - live chat with staff | Yes |
| Done-for-you service available | Yes - Enterprise audit + consult | Yes - entity map managed service | Yes |
| Team | |||
| Founders have SEO backgrounds | Partial. Heavier performance marketing background. | Yes. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
Visby AI and Waikay both suit teams that mainly need cloud-based AI visibility tracking. Visby AI may fit Shopify-focused teams that want product-content workflows. Waikay may fit teams that value an entity-first view and need a public API from its $69.95 plan. Both also run in the browser, which may suit teams that do not want desktop software.
Hi, Moose fits buyers who want to track, fix, verify, and publish from one tool. It tracks 10 engines, including Google AI Mode, AI Overviews, Grok, Bing Copilot, DeepSeek, and Meta AI. It supports unlimited local daily visibility runs on every plan, with no hard prompt limit. It also captures ChatGPT fan-out and Google AI Mode grounding queries, then connects those findings to page audits, rewrite suggestions, verification runs, and approval-based publishing.
Cost control also separates Hi, Moose from the two platforms. Its free plan does not expire or require a card. Teams can use an OpenRouter key on BYOK plans from $39 per month, including a mode that creates no AI cost for Hi, Moose. The app shows AI-credit usage, reset dates, and pace warnings. Annual BYOK billing includes two free months.
Hi, Moose also gives teams more control over data and execution. The Windows and macOS app stores its database locally, supports on-device AI with three local model sizes, and lets users export a full backup file. It supports WordPress, Webflow, and Grav workflows, including previewed element-level edits, WordPress staging, rollback, patch history, and an approval gate before publishing. For agencies, it adds dedicated tiers, white-label visibility and audit reports, and white-label audio players.
For most SMBs and agencies, Hi, Moose offers the broader working loop with clearer cost options. It combines visibility measurement with content, audits, CMS actions, local data storage, and agent-led work that users can review before anything changes.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.